2. Intellectual Property Creating Wealth For You 24th April 2004 Ng Kim Tean President, SIDA

3. Intellectual Property: Trademark Copyright Patent Intellectual Property Creating Wealth For You

4. Exploitation of Trademark Tiger Airways Singapore Tiger Airways vs. UK Tiger Airways. Singapore Tiger Airways filed trademark in EU. UK Tiger Airways filed in UK.

5. Exploitation of Trademark Crocodile vs. Lacoste Crocodile: has the rights to a left-facing crocodile. Lacoste: has the rights to a right-facing crocodile.

6. Exploitation of Trademark Crocodile vs. Lacoste Settlement was reached between Crocodile International and La Chemise Lacoste allowing Lacoste to register its trademark for US$1.5 million in Singapore and 4 South-east Asia countries.

7. Exploitation of Copyright Virtual Maps online maps (Streetdirectory.com) Lifted virtual maps from streetdirectory.com and put them on their own websites without permission. 100 companies committed copyright infringements and each was asked to compensate between S$9,000 to S$50,000.

8. Exploitation of Copyright Virtual Maps online maps (Streetdirectory.com) NTUC Income was ordered to pay damages. Ignorance is not an excuse for copyright infringement.

9. Ralph Alterowitz (Venture Tech Corp): only 1 product finally emerged from every 540 inventions? ScreeningSpecifications DevelopmentTesting Commercialisation 540 inventions 6 Years, 2 Months Average Time 92 Pertinent 8 Approved 1 Approved Product Exploitation of Patents

10. Gillette (Sensor shaver) 7 different designs for mounting blades. Choose the design that competitors found it most difficult to get around. 22 interlocking patents in Sensor shaver (cartridge, springs, angle of blades, handle, container, etc). Exploitation of Patents

11. Texas Instruments Portfolio mining and licensing in mid-1980s resulted in US$4 billion patent royalties. Current licensing revenue is US$800m a year. In 1999, a cross-licensing pact with Hyundai or US$1 billion over next 10 years.

12. Exploitation of Patents IBM Early 1990s: restructuring and revitalization of IBM. Began to systemically exploit its patent portfolio.. US$1.7 billion in 2001 from royalties.

13. THANK YOU