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1 Pilot BeGreen Recycled Content Writing Instruments California Polytechnic State University San Luis Obispo February 8, 2012.

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Presentation on theme: "1 Pilot BeGreen Recycled Content Writing Instruments California Polytechnic State University San Luis Obispo February 8, 2012."— Presentation transcript:

1 1 Pilot BeGreen Recycled Content Writing Instruments California Polytechnic State University San Luis Obispo February 8, 2012

2 2 What is B EGREE N? B EGREE N is the first full range of recycled writing instruments to be launched globally Elements of the brand: –Commitment to providing environmentally friendly writing instruments –Pilot innovation, technology and focus on quality –Proven, Pilot best selling styles - made with recycled materials to ensure consumer acceptance –A full range of styles representing the major categories in writing instruments for broad appeal: Ball Point, Gel Ink, Mechanical Pencil, Marker, Rolling Ball

3 Writing Instrument Industry Statistics Source is WIMA Writing Instrument Manufacturers Assoc 2007 Statistics. Why Buying Green Writing Instruments And Refilling Can Make A Difference. Over 6 Billion pens and markers are shipped annually by US manufacturers.

4 4 Total Number of Writing Instruments Shipped by OfficeMax to CSU October 2010 through September ,257

5 5 Plastic bottles are a particular source of negative media attention for their harmful effects on the environment. Every hour 250,000 plastic bottles are dumped into landfills and constitute nearly half of all waste at dumps It is estimated that it takes nearly 700 years for a plastic bottle to decompose in a landfill Bottle 2 Pen BeGreeN Gel Roller

6 6 BeGreeN Gel Roller Bottle 2 Pen BeGreeN Gel Roller Made from 89% post-consumer recycled water bottles Vibrant G2 Gel ink for smooth, effortless writing Fine 0.7mm point Unique, elegant design mimics a water bottle Retractable and Refillable with G2 refills Available in Black, Blue and Red inks

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8 8 Bottle Pen now available in Ball Point version MADE IN THE USA

9 9 CSU Dry Erase Marker Usage The Cal State Universities purchased a total of 160,331 individual dry erase marker pens in the 12 months October 2010 through September of these markers contained recycled material. 8 of these markers were refillable.

10 10 The majority of the dry erase markers purchased by CSU are Expo brand manufactured by the Sanford Corporation.. Expo is the dominate brand of dry erase markers sold in the United States. 160,331 dry erase markers purchased 160,331 dry erase markers discarded to the landfill.

11 11 BeGreeN Gel Roller Recycled & Refillable Whiteboard Marker Made from 91% recycled content Refillable up to 4 times! Excellent value. Vivid, dense writing clearly visible from a distance Twin Pipe Feed System provides smooth, continuous ink lay down. Visible, long-lasting ink supply Available in assorted ink colors with chisel or bullet tip

12 12 Expo vs. VBoard waste generated based on CSU consumption Sanford Expo 160,000 markers X.55 ounce =88,000 ounces/ 16 ounces =5,500 Lbs. Waste Pilot VBoard Master 32,000 markers X.80 ounce =25,600 ounces/16 ounces =1,600 pounds 128,000 refills X.10 ounce =12,800 ounces/16 ounces =800 Lbs. Total lifecycle waste of VBoard =2400 Lbs. = 56% less waste.

13 13 VBoard Savings vs. Expo Since a VBoard marker can be refilled 4 times after the original ink cartridge is consumed, lets compare the cost of one VBoard marker and 4 refill cartridges versus 5 non-refillable Expo markers. Vboard Expo Original Purchase 1 5 $ $0.99 Equivalent cost 5 markersTotal Cost 5 Markers $5.85$9.65 Savings 39%

14 14 Be Green REFILLING SAVES MONEY REFILLING REDUCES WASTE BeGreen Pens and Markers contain the highest levels of recycled content BOTTLE PENS reuse recycled water bottles to reduce a public eyesore

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