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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT Taking the.

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Presentation on theme: "© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT Taking the."— Presentation transcript:

1 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT Taking the guesswork out of selecting the right mix of HP products and services for your clients growing business needs

2 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Small businesses represent a growing market segment. An expanding opportunity Total available market (TAM) in this space is projected to grow 15% ($22B) between 2012 and Source: PSGTAM – IPR Model – PSG All Category Market Model FINAL July 12.xlsx; IPG TAM – MAP model – 3Q12_PANHP_Segment_Rtm_Vdr.xlsx, EB TAM – EB Segment x Channel Model – 1H12 Update – June-1-12.xlsx $62B $85B $65B $89B $68B $93B $71B $98B

3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 What were selling Right-sized solutions that support your clients needs today and tomorrow: A comprehensive selection of products designed and priced for small business Includes servers, storage, backup, networking, services, and software Products that stand alone or work together efficiently Myriad products that come together in one easy source Designed to fit a range of business sizes and levels of IT complexity No more guessing which platforms to support Consistent, quality offerings that make a business impact HP Just Right IT. Technology made easy for small businesses.

4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT solution messaging

5 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 How were positioning it Business starters When youre just getting started you need simple IT that can help you develop your business programs while supporting essential IT and business functions. HP Just Right IT products and solutions are designed and priced just for you. Customer value proposition: Technology that works. HP Just Right IT designs products, solutions, and services to meet the needs of your growing small business at every stage. Positioning: HP Just Right IT for business starters and business builders Business builders Youve established your business and youre ready to drive new revenue opportunities. HP Just Right IT products and solutions can help address growing technology demands as you build momentum.

6 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 How Just Right IT benefits YOU Develop new revenue opportunities A great platform for business growth and efficiency Provides you with the framework for a complete conversation with your clients about their IT needs Build long-term relationships Takes the guesswork out of choosing platforms to support your clients as the complexity of their businesses increases Proceed with confidence when recommending and presenting Just Right IT solutions that include the entire IT stack regardless of market size Increase margins through standardization Provide consistent, quality products, solutions, and services that make a business impact with your client Our right-sized solutions support and match your clients needs

7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 How Just Right IT benefits your customers Saves time and money Save time buying essential IT components from a single sourceyou. Evaluate and integrate products easier and faster, improving TCO. Improves service Turn to you for guidance on features, capabilities and service/support choices. When help is needed, one channel partner and manufacturer take responsibility. Increases efficiency, decreases hassles Get simplified access to a great section of solutions for small businesses. Get things done easier with technology that features sizes relevant to small business. Decrease hassles and costs with products that work well individually or as a part of system.

8 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT solution framework

9 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Not too big. Not too small. HP Just Right IT includes products, solutions, and services designed and priced for your growing your small business. Technology that worksat each growth stage Starting out Were getting started and need to get the basics right. Building momentum My business is starting to grow. Business expansion Its time to compete harder and expand my business.

10 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Starting outBuilding momentumBusiness expansion Were getting started and need to get the basics right. My business is starting to grow. Its time to compete harder and expand my business. Form business idea Draft business plan Build support system Launch business Market products and services Identify sustainable IT resources and enable mobility Seek new ways to understand the needs of customers and prospects Identify vendors (IT or other functional areas) Identify and analyze competition Increase sales Acquire new customers, retain existing ones Hire employees and assess need for accounting, payroll, management systems Apply customer insights to differentiate from competition Establish IT infrastructure thats secure across devices and backed by reliable support Refine business model to ensure profitability Identify business issues, seek solutions Protect business from risk Preserve reputation as you transform and expand Consider if cloud services can drive productivity and profitability Choose to diversify products and services, innovate existing products, or open new branches Pursue customers in new territories Leverage IT to aid expansion Refine processes and management systems to gain strength Build agility through analytics Establish IT efficiencies while reducing power and cooling costs Consolidate or virtualize to minimize IT downtime Solutions and support from HP partners along HPs small business customer growth path

11 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How to tailor the Just Right IT solutions

12 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How to tailor the Just Right IT solution for new businesses with up to 25 users Just Right IT for business starters

13 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT for business starters This is one example of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit Solutions and support for new businesses with up to 25 users

14 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 CategoryProducts HP ProLiant servers Establish a foundation for day-to-day productivity HP ProLiant MicroServer Gen8 HP server options Boost your storage and power capacity DDR3 UDIMM SATA non-hot plug LFF (3.5 inch) SATA 7200 RPM SATA DVD-RW Optical Drive HP Networking solutions Reliable, secure connectivity to help your business run smoother HP PS1810-8G Switch HP Networking M n Access Point HP Storage solutions Support new applications, keep data safe, and make it all easier to manage HP Storage RDX 1TB External Removable Disk Backup System 8 x RDX 1TB Removable Disk Cartridges Just Right IT for business starters When youre getting started you need to support essential IT functions such as , file, print, networking access and backup. This solution offering helps you meet that goal, while also supporting security with Active Directory® capability. Solutions and support for new businesses with up to 25 users This is one sample of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit. hp.com/go/justrightit

15 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 CategoryProducts Backup softwareAutonomy LiveVault cloud backup software HP services and support Protect your investment, find financing options HP 3-year Next Business Day MicroServer Hardware Support HP Networking Lifetime Warranty 2.0 Operating system Microsoft Windows Server ® 2012 Standard Microsoft Windows Server 2012 Essentials Microsoft Windows Server 2012 Foundation Application software HP iLO Essentials Google Apps Microsoft Office® 365 productivity suite Just Right IT for business starters Solutions and support for new businesses with up to 25 users This is one sample of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit. hp.com/go/justrightit This is one sample of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit. hp.com/go/justrightit

16 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. How to tailor the Just Right IT solution for growing businesses with up to 25 users Just Right IT for business builders

17 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT for business builders This is one example of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit Solutions and support for growing businesses with up to 25 users

18 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Just Right IT for business builders As you become established youre ready to drive new revenue opportunities. This solution offering can support needs for additional storage capacity, line-of-business applications, wireless connectivity, and provides the option to back up data in the cloud. Solutions and support for growing businesses with up to 25 users CategoryProducts HP ProLiant servers Establish a foundation for day-to-day productivity HP ProLiant ML310e Gen8 v2 HP server options Boost your storage and power capacity HP 500GB 6G SATA 7.2K rpm LFF (3.5-inch) non-hot plug Midline 1yr Warranty Hard Drive HP Networking solutions Reliable, secure connectivity to help your business run smoother HP PS G Switch HP PS1810-8G Switch HP Networking M n Access Point This is one sample of our solution offerings. Review the full set of offerings for emerging businesses at hp.com/go/justrightit. hp.com/go/justrightit

19 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 CategoryProducts HP Storage solutions Support new applications, keep data safe, and make it all easier to manage HP Storage RDX 1TB Internal Removable Disk Backup System 8 x HP RDX 1 TB Removable Disk Cartridge Backup softwareAutonomy LiveVault cloud backup HP services and support Award-winning service and financial solutions HP Care Pack 3-year Next Business Day Server HP Networking Lifetime Warranty 2.0 Operating system Microsoft ® Windows Server® 2012 Standard Microsoft Windows Server 2012 Essentials Microsoft Windows Server 2012 Foundation Application software HP iLO Essentials Google Apps Microsoft Office 365 productivity suite Quicken Books Enterprise Just Right IT for business builders Solutions and support for growing businesses with up to 25 users This is one sample of our solution offerings. Review the full set of offerings for new businesses at hp.com/go/justrightit. hp.com/go/justrightit

20 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Take a closer look at Just Right IT solutions ProLiant Servers for small business Right-sized I/O bandwidth and memory Essential storage performance Power efficiency and enhanced management with Insight Control Converged storage solutions Store and share data Plug-and-play scalability Software for secure protection of data and applications Networking solutions Connect all users and devices, wired and wireless Upgrade paths for growing businesses Intuitive web-based management Support and service Financing options for what you need HP Care Pack for coverage in or out of warranty HP Networking Lifetime Warranty x7 assistance from HP technicians HP server options Boost your storage capacity Gain efficiency in power consumption Manage space, improve cooling

21 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Just Right IT tools and resources

22 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Just Right IT sales tools Just Right IT solution guide Just Right IT customer PPT Just Right IT flyers (available via the Just Right IT microsite) Just Right IT sales guides Just Right IT copy blocks Just Right IT print ad Just Right IT Transactional Partner Promotion assets (including videos) – hp.com/go/promo/transactional hp.com/go/promo/transactional

23 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Just Right IT resources HP ProLiant Servers – hp.com/servers hp.com/ HP server options – hp.com/go/hpgo HP Networking solutions – hp.com/networking/smallbusiness hp.com/networking/ HP Storage solutions – hp.com/go/storage hp.com/go/storage Backup software – hp.com/go/dataprotector hp.com/go/dataprotector – protect.autonomy.com/products/data- protection/livevault protect.autonomy.com/products/data- protection/livevault HP services and support – hp.com/services/support hp.com/services HP JRIT solution assets – hp.com/go/JustRightITSolutions Operating system – h18004.www1.hp.com/products/servers/software/micros oft/os/windows2008/index.html h18004.www1.hp.com/products/servers/software/micros oft/os/windows2008/index.html – h18004.www1.hp.com/products/servers/software/micros oft/windows-server12/index.html h18004.www1.hp.com/products/servers/software/micros oft/windows-server12/index.html Virtualization – h18004.www1.hp.com/products/servers/software/citrix/vi rtualization/index.html h18004.www1.hp.com/products/servers/software/citrix/vi rtualization/index.html – h18004.www1.hp.com/products/servers/vmware/index.ht ml h18004.www1.hp.com/products/servers/vmware/index.ht ml – microsoft/virtualization/ microsoft/virtualization/ Application software and remote management – microsoft.com/en-us/sqlserver/default.aspx microsoft.com/en-us/sqlserver/default.aspx – h18013.www1.hp.com/products/servers/management/ilo advanced/index.html h18013.www1.hp.com/products/servers/management/ilo advanced/index.html – hp.com/go/ilo hp.com/go/ilo

24 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you To learn more about HP Just Right IT, please visit us at: hp.com/go/justrightit or contact your HP or partner sales representative.

25 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Appendix

26 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 Using the Just Right IT solution guide You can use the solution guide to: Send to prospects and generate leads. Identify some of the HP offerings that are appropriate for the situation. Then add value by helping your customer find the right combination. Get an overview of how our end-to-end capabilities work together to help customers. The solution guide is also useful when you: Send an to prospective customers. Make a sales call as a leave-behind memory aid. Talk to a customer on the phone as a reason to call.

27 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 Using the Just Right IT customer PPT You can use the customer PPT to: Present the information from the solution guide in a concise, conversational manner. Demonstrate our understanding of the SMB customers unique needs to build rapport. Summarize the benefits of the HP portfolio Show our end-to-end capabilities. Use to inform sales calls and casual conversation.

28 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28 The Just Right IT flyers are available via the Just Right IT microsite. Using the Just Right IT flyers You can use the flyers to: Send to prospects and generate leads. Leave behind after sales calls. Summarize the benefits of the HP portfolio. The flyers are also useful when you: Send an to prospective customers before or after a sales call. Make a sales call as a leave-behind memory aid. Provide prospective customers with more resources.

29 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29 Using the Just Right IT sales guides You can use the sales guide to: Demonstrate our awareness of small business needs. Identify some of the HP offerings that are appropriate for the situation. Summarize the benefits of the HP portfolio. Then add value by helping your customer find the right combination. Get an overview of how our end-to-end capabilities work together to help customers. The sales guide is also useful when you: Employ it to inform casual conversations or sales calls. Talk to a customer on the phone as a reason to call. Need to position HP against the competition or overcome customer objections. Provide prospective customers with more resources.

30 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30 Using the Just Right IT copy blocks You can use the templates to: Reach out to the customer and demonstrate your awareness of small business issues and needs. Identify some of the HP offerings that are appropriate for the situation. Summarize the benefits of the HP portfolio. Get an overview of how our end-to-end capabilities work together to help customers. The templates are also useful when you: Send an to prospective customers before or after a sales call. Need to position HP against the competition or overcome customer objections. Provide prospective customers with more resources.

31 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31 Using the Just Right IT print ad You can use the print ad to: Demonstrate our awareness of small business needs. Identify some of the HP offerings that are appropriate for the situation. Summarize the benefits of the HP portfolio. Get an overview of how our end-to-end capabilities work together to help customers.

32 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 32 Using transactional partner promo assets You can use transactional partner promo assets to: Create demand Position and sell JRIT products


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