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A new cleantech taxonomy 2012 09 05 Dallas Kachan Managing Partner With Jeff Wen, Shannon Payne and Megan Amaral Kachan & Co. +1 415-390-2080 x.5

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Presentation on theme: "A new cleantech taxonomy 2012 09 05 Dallas Kachan Managing Partner With Jeff Wen, Shannon Payne and Megan Amaral Kachan & Co. +1 415-390-2080 x.5"— Presentation transcript:

1 A new cleantech taxonomy Dallas Kachan Managing Partner With Jeff Wen, Shannon Payne and Megan Amaral Kachan & Co x.5 This presentation may be freely distributed in its original, unmodified form. Cite or reproduce taxonomy freely, but please credit Kachan & Co. © Kachan & Co.

2 2 Freely distributable in original, unmodified form The cleantech, or greentech, category has evolved since it was first defined in 2002; Now, in 2012, Kachan & Co. has revisited its definition of the category and offers the following taxonomy Classic definitions of cleantech and the industries under its umbrella have not kept pace with innovation because data organizations legacy taxonomies are hard-coded to custom, difficult-to- change systems Analysts at cleantech research and advisory firm Kachan & Co. have recast their taxonomy of cleantech, detailed on the following pages – Revisited 11 legacy categories of cleantech, reorganized as now just 8 – Adopted terms the market has settled on and redacted outdated terminology – Categorization of technologies, not financed projects or players in the value chain – Inclusion of newly emerged, and emerging, technologies This new taxonomy shows where a clean technology fits; it helps entrepreneurs, investors, service providers and large corporations understand the breadth and depth of the cleantech category, and can help research organizations such as Kachan & Co. and others report consistently Dozens of others frameworks were reviewed, including taxonomies from Cleantech Group, China Greentech Initiative, StrategyEye, Greentech Media, Skipso and Wikipedia, all of which helped inform the final structure in the following pages A new cleantech taxonomy

3 3 Freely distributable in original, unmodified form Wind Solar Renewable fuels Marine Biomass Geothermal Fuel cells Waste-to-energy Nuclear Emerging Measurement & analytics Batteries Thermal storage Mechanical storage Super/ultracapacitors Hydrogen storage Smart grid Green building Cogeneration Data centers & devices Semiconductors Collaborative consumption systems Energy Vehicles Traffic management Fueling/charging infrastructure Carbon sequestration Carbon trading/offsets Emissions control Bioremediation Recycling & waste Monitoring & compliance Materials innovation Design innovation Equipment innovation Production Monitoring & compliance Advanced packaging Production Treatment Transmission Efficiency Monitoring & compliance Water Crop farming Controlled environment agriculture Sustainable forestry Animal farming Aquaculture The cleantech sector can be categorized as spanning eight over-arching energy, manufacturing, environmental and resource categories Source: Kachan & Co., 2012 Energy storageClean energyEfficiencyTransportation Air & environmentClean industryWaterAgriculture Eight categories of cleantech A new cleantech taxonomy

4 4 Freely distributable in original, unmodified form A new cleantech taxonomy Marine – Tidal – Wave – Run-of-river and other small scale hydro – Ocean thermal Biomass – Wood combustion Geothermal – Natural aquifer – Hot dry rock enhanced Fuel cells – PEM – DMFC – SOFC – MCFC – Zinc air Waste-to-energy – Waste heat recovery – Anaerobic digestion – Landfill gas – Gasification – Plasma torching Wind – Turbines – Components, incl. gearboxes, blades, towers Solar – Crystalline silicon – Thin film – Other emerging photovoltaic – PV module technologies – Inverters – Thermal – Concentrated solar power Thermal Photovoltaic – Financing providers – Systems Renewable fuels – Ethanol – Cellulosic ethanol – Biobutanol – Biodiesel – Methanol – Drop-in synthetic fuels – Biogas – Hydrogen [non-fossil feedstock] Clean energy Renewable energy generation spans conventional renewable and new emerging forms of renewable power, and includes related measurement & analysis systems Nuclear – New fission designs – Fusion – Non-uranium fuels – Waste disposal Emerging – Osmotic power – Kinetic power – Others Measurement & analysis – Software systems – Sensor and other hardware Source: Kachan & Co., 2012

5 5 Freely distributable in original, unmodified form A new cleantech taxonomy Energy storage Energy storage encompasses technologies that preserve energy for use at a later time, with applications both in electronics and grid-scale power storage Batteries – Wet cells (e.g. flow, lead-acid, nickel- cadmium, sodium -sulfur) – Dry cells (e.g. zinc-carbon, lithium iron phosphate) – Reserve batteries – Charging & management Thermal storage – Molten salt – Ice – Chilled water – Eutectic Mechanical storage – Pumped water – Compressed air – Flywheels – Other moving mass Super/ultra capacitors Hydrogen storage Source: Kachan & Co., 2012

6 6 Freely distributable in original, unmodified form A new cleantech taxonomy Efficiency Efficiency is a superset of smart grid, green building, cogeneration and even collaborative consumption sharing technologies intended to help us do more with less Smart grid – Transmission Sensors & quality measurement Distribution automation High voltage DC Superconductors High voltage control devices – Demand management/response – Management Advanced metering infrastructure (AMI) & smart meters Monitoring & metering Networking equipment Quality & testing Self repairing technologies Power conservation Power protection Data analysis systems Green building – Design – Building automation Software & data analysis Monitoring, sensors and controllers Metering Networking & communication – Lighting Ballasts & controllers Solid state lighting CFLs Daylight harvesting – Systems HVAC Refrigeration Water heating – Consulting/facilities management ESCOs Cogeneration – Combined heat and power (CHPDH) Data centers & devices – Component efficiency improvement – Virtualization – Intelligent power management – Smart appliances Semiconductors Collaborative consumption systems – Bartering – Bike sharing – Carpool/Ride sharing – Car sharing – Collaborative workspace – Co-housing – Coworking – Garden sharing – Fractional ownership – Peer-to-peer lending – Seed swap – Shared taxi – Time banks – Virtual currencies Source: Kachan & Co., 2012

7 7 Freely distributable in original, unmodified form A new cleantech taxonomy Transportation Vehicles are the most visible category within transportation, but innovation is also taking place across traffic management and next generation fueling/charging infrastructure Vehicles – Improved internal combustion – Hybrid electric – Plug in hybrids – All electric – eBikes – New vehicle types – Rail transport innovation – Water transport innovation – Components – System integration Traffic management – Fleet management – Traffic & route management – Lighting & signals – Parking management systems – Behavior management Fueling/charging infrastructure – Vehicle-to-grid (V2G) – Fast charging – Battery swapping – Induction – Alternative fuel conversion Source: Kachan & Co., 2012

8 8 Freely distributable in original, unmodified form A new cleantech taxonomy Air & environment Opportunities in air & environment include carbon sequestration, trading/offsets, emissions control technologies, bioremediation, recycling and waste technologies and monitoring Carbon sequestration – Carbon capture & storage Geological Ocean Mineral Bio capture, incl. algae Co 2 re-use – Geoengineering – Biochar – Forestry/agriculture Carbon trading/offsets – Software systems Emissions control – Sorbents & scrubbers – Biofiltration – Cartridge/electronic – Catalytic converters Bioremediation Recycling & waste – Materials reclamation – New sorting technologies – Waste treatment – Waste management & other services Monitoring & compliance – Toxin detection – Software systems – Sensors & other measurement/testing hardware Source: Kachan & Co., 2012

9 9 Freely distributable in original, unmodified form A new cleantech taxonomy Clean industry Cleantech for industrial use is based largely on advanced materials, along with design innovation, equipment efficiency, production, monitoring & compliance and advanced packaging Materials innovation – Nano Gels Powders Coatings Membranes – Bio Biopolymers Biodegradables Catalysts Timber reclamation – Glass Chemical Electronic PV – Chemical Composites Foils Coatings – Structural building material Cement Drywall Windows – Ceramics – Adhesives Design innovation – Biomimicry – Software Equipment efficiency – Efficient motors – Heat pumps & exchangers – Controls Production – Construction/fabrication – Resource utilization – Process efficiency – Toxin/waste minimization Monitoring & compliance – Software systems – Automation – Sensors & other measurement/testing hardware Advanced packaging – Packing – Containers Source: Kachan & Co., 2012

10 10 Freely distributable in original, unmodified form A new cleantech taxonomy Water Water opportunities lie in technologies for generation, treatment, transmission, efficiency and monitoring & compliance Monitoring & compliance – Software systems – Sensors & other measurement/testing hardware Production – Desalination – Air-to-water Treatment – Filtration – Purification – Contaminate detection – Waste treatment Transmission – Mains repair/improvement Efficiency – Recycling – Smart irrigation – Aeroponics/hydroponics – Water saving appliances Source: Kachan & Co., 2012

11 11 Freely distributable in original, unmodified form A new cleantech taxonomy Agriculture Clean technologies in agriculture are aimed at improving yields and quality of consumable food, and are further categorized under crop farming, animal farming, aquaculture and other areas Crop farming – Natural fertilizers and amendments – Biological weed, pest and disease control – Precision irrigation and fertilization – Land management – Biotechnology – Tools and equipment – Waste innovations – Transport decay prevention Controlled environment agriculture – Hydroponics, aeroponics and vertical farming – Improved greenhouses Sustainable forestry Animal farming – Waste innovations Aquaculture – Health & yield – Containment – Waste innovations Source: Kachan & Co., 2012

12 12 Freely distributable in original, unmodified form About Kachan & Co. Cleantech research and consulting firm – Helps cleantech market participants profit from new opportunities, and – Helps cleantech companies differentiate themselves and raise their profiles Managing Partner Dallas Kachan is author of 400+ cleantech articles and reports, a respected cleantech analyst, presenter and editor since 2006 Contributors include recognizable cleantech analysts, thought leaders and expert writers in Silicon Valley, Toronto, Vancouver and London Frequently quoted in global cleantech and business press, including: – ABC News, Associated Press, BBC News, Bloomberg, BusinessWeek, Canadian Business, Christian Science Monitor, CNBC, CNET, Forbes, MarketWatch, National Post, Red Herring, Reuters, San Francisco Chronicle, San Jose Mercury News, The New York Times, Treehugger, USA Today, Wall Street Journal, Wired, and more A new cleantech taxonomy

13 13 Freely distributable in original, unmodified form Cleantech research and analysis Trend reports Equity analyst-style reports on specific companies, examining – Target customers – Wants/needs – Propositions – Differentiation – Market validation, customer interviews Strengths and weaknesses, recommendations Marketed to cleantech infrastructure Insight for cleantech investors, service providers and large corporations Standalone reports PreviousUpcoming Cavet LumismartNew Nuclear Innovations Osmotic PowerMantra ERC Bio Natural Gas (BNG)Aviation Biofuels Water ManagementAgricultural Innovations A new cleantech taxonomy

14 14 Freely distributable in original, unmodified form Cleantech industry advisory services Total addressable market sizing Competitive assessments Economic (ROI, TCO) assessments Proposition testing Business plan assistance Corporate/product positioning Target segment validation, profiling Answers to specific cleantech questions for large corporates Market infrastructure mapping Market-centric product definition Marketing diagnostic Marketing programs strategy & execution Cleantech industry public relations Strategic services, management of tactical programs for cleantech vendors A new cleantech taxonomy

15 15 Freely distributable in original, unmodified form Contact Contact Kachan & Co. to learn how we can accelerate your returns in clean technology San Francisco | Toronto | Vancouver A new cleantech taxonomy


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