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Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5.

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Presentation on theme: "Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5."— Presentation transcript:

1 Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5

2 Define e-commerce and important types of e-commerce. Know the benefits of e-commerce and how e-commerce is different from traditional business transactions. Understand the implications of the Long Tail Theory.

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4 Merchant Business-to-Consumer (B2C) Business-to-Business (B2B) Business-to-Government (B2G) Nonmerchant Consumer-to-Consumer (C2C)

5 Interactive Marketing Storefront Web Store Portal

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14 global reach 24/7 service disintermediation mass customization value-added services

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18 Knowing status of transaction Finding the product Buying a product examined only virtually Trusting a seller known only virtually Contact between buyer and seller between transactions

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22 Simulate in-store experience Second Life Fashionista layer_embedded#

23 Adidas American Apparel

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25 Virtual Communities Blogs Social Networking Sites (UGC) Facebook Twitter Flickr YouTube

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30 Update regularly Let customers contribute Avoid direct advertising

31 Standards for common business documents

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33 000327Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box19.50

34 Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box 19.50

35 Chicago Office Supply 1411 E. Michigan Chicago IL Michigan Ave. Chicago IL Your Truck Laser printer toner cartridge Rewritable CDs – box of Copier paper – box 19.50

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37 Chris Anderson, Wireds Editor in Chief

38 Amazon - "We sold more books today that didn't sell at all yesterday, than we sold today of all the books that did sell yesterday. Netflix – In aggregate, unpopular movies are rented more than popular movies. iTunes – A miss is just another sale with the same margins as a hit.

39 Internet allows businesses to tap into the Long Tail market. Lowering search costs could create a longer tail by increasing sales of hard to find products The Internet allows both lower prices and increased product variety.

40 Larger market overall Improved customer service Greater cultural diversity


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