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Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5.

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Presentation on theme: "Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5."— Presentation transcript:

1 Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5

2 Define e-commerce and important types of e-commerce. Know the benefits of e-commerce and how e-commerce is different from traditional business transactions. Understand the implications of the Long Tail Theory.

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4 Merchant Business-to-Consumer (B2C) Business-to-Business (B2B) Business-to-Government (B2G) Nonmerchant Consumer-to-Consumer (C2C)

5 Interactive Marketing Storefront Web Store Portal

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14 global reach 24/7 service disintermediation mass customization value-added services

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18 Knowing status of transaction Finding the product Buying a product examined only virtually Trusting a seller known only virtually Contact between buyer and seller between transactions

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22 Simulate in-store experience Second Life Fashionista http://www.youtube.com/watch?v=ZnBcqV9POkY&feature=p layer_embedded#

23 Adidas American Apparel

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25 Virtual Communities Blogs Social Networking Sites (UGC) Facebook Twitter Flickr YouTube

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30 Update regularly Let customers contribute Avoid direct advertising

31 Standards for common business documents

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33 000327Chicago Office Supply 1411 E. Michigan Chicago IL606061978 Michigan Ave. Chicago IL6061212132009 Your Truck0054126Laser printer toner cartridge46.500085433Rewritable CDs – box of 1012.500104733Copier paper – box19.50

34 000327 Chicago Office Supply 1411 E. Michigan Chicago IL 60606 1978 Michigan Ave. Chicago IL 60612 1213200 9 Your Truck 005 4126 Laser printer toner cartridge 46.50 0085 54 33 Rewritable CDs – box of 10 12.50 010 4733 Copier paper – box 19.50

35 000327 Chicago Office Supply 1411 E. Michigan Chicago IL 60606 1978 Michigan Ave. Chicago IL 60612 12132009 Your Truck 005 4126 Laser printer toner cartridge 46.50 0085 5433 Rewritable CDs – box of 10 12.50 010 4733 Copier paper – box 19.50

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37 Chris Anderson, Wireds Editor in Chief

38 Amazon - "We sold more books today that didn't sell at all yesterday, than we sold today of all the books that did sell yesterday. Netflix – In aggregate, unpopular movies are rented more than popular movies. iTunes – A miss is just another sale with the same margins as a hit.

39 Internet allows businesses to tap into the Long Tail market. Lowering search costs could create a longer tail by increasing sales of hard to find products The Internet allows both lower prices and increased product variety.

40 Larger market overall Improved customer service Greater cultural diversity


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