ProblemPivotSolutionModelEcosystemMarketApp. Paper is too expensive Paper companies are too big to help the little guy.
ProblemPivotSolutionModelEcosystemMarketApp. Sell the same paper at lower prices Spoke with 10 offices: they loved it Cant compete on price and be profitable Reusabl e Paper Discovery: Marketing firm want paper that has properties of a whiteboard…
ProblemPivotSolutionModelEcosystemMarketApp. Reusabl e Paper Called 10 marketing firms Positive feedback: Willing to pay $200 for 30 sheets Dwight Marketing Halpart Media How will this process work?
ProblemPivotSolutionModelEcosystemMarketApp. Sell the same paper at lower prices Spoke with 10 offices: they loved it Cant compete on price and be profitable Reusabl e Paper Discovery: Marketing firm want paper that has properties of a whiteboard… Ink Cartridg e $45 Asked about methods Special Markers $10
$40 M.S. Paper Co. $20 ProblemPivotSolutionModelEcosystemMarketApp. Products Key Partner Revenue Stream: $200/30 sheets ($6.67 per sheet) $45/cartridge refill and $5/pen pack Competition Direct Delivery FedEx Customer Segmentation $0.10 Cost of Paper $20.00 Cost of Cartridge Patent (Ink and Paper) $10,000 Sales Team $67 $245
Business Model Revenues Cost of Goods Gross Profit Margin Sales and Admin Earnings $245 $20.10 $224.90 (92%) $60 $164.90
ProblemPivotSolutionModelEcosystemMarketApp. TAM 6 TAM 6 Global # of companies 900,000 $2.2 Billion SAM $28 Million US # of Ad and Marketing Firms 116,356 Target $5.7 Million Innovative 23,000 Apex $140K 574 based in NY This number nearly doubles when you consider casual users! Sell of Pens in stores will generate an additional $500K in revenue
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