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© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview.

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Presentation on theme: "© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview."— Presentation transcript:

1 © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Trade In and Save 2009 Program Overview Brian Sahr January 28, 2009

2 Installed Base Upgrade Tool Contents Audience and Purpose of Tools Revision Log HP Installed Base Top 10 HP Devices to Target for Upgrade Talking Points and At A Glance tools Competitive Installed Base Top 9 Competitive Devices to Target for Upgrade Talking Points and At A Glance tools Content applicable for use thru Oct09 Next update: Nov09 For use in Americas region only

3 Revision Log Revisions in Oct09 Release: Simplified toner savings messaging Replaced content for HP P3005 with new HP P3015 Added toner savings for new P4015 cartridge multi-pack (CC364AD) The next release of this tool will be November 2009 Revisions to include new HP product introductions

4 Installed Base Upgrade Tools Intended audience for this tool: Americas sales force and other representatives having 1:1 discussions with end customers This tool and the content therein should not be left behind with end customers nor used in RFQs This tool and the content therein should not be used in marketing materials or other end user communication unless: Appropriate footnotes and disclaimers are included, AND Review and approval is granted by HP Marketing (contact: or Purpose of this tool: Help recommend the appropriate HP upgrade device for specific installed base cartridges and devices Provide key differentiation points between specific installed base devices and recommended HP upgrade devices (SF mono, SF color, MF mono and MF color) This tool is not intended to represent the entire value proposition of the HP upgrade device nor overall reasons to upgrade to color or multi-function devices Differentiation content for each specified upgrade path is provided in two formats: Talking Points – provides speaking points and footnotes At A Glance – provides data and footnotes Content found on both formats is generally the same with minor added points to each format due to space limitations HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers. Content applicable for use thru Sept09 Next update: Oct09 For use in Americas region only

5 Top 10 HP Installed Base Devices to Target for Upgrade HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers. HP Installed Base

6 HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxx Talking Points Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition LJ4050 Cartridges: C4127A C4127X C4127D P4015 series Save up to 25% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 200% faster speed device (17 ppm to 52 ppm) Up to 20% less power consumption 2 CLJ4700 series Save up to 10% in toner costs when using like-to- like cartridges 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 80% faster speed device (17 ppm to 31 ppm) and color speed same as black (31/31) LJ4100 Cartridges: C8061A C8061X C8061D P4015 series Save up to 25% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 105% faster speed device (25 ppm to 52 ppm) Up to 15% less power consumption 2 CLJ4700 series Save up to 10% in toner costs when using like-to- like cartridges 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 20% faster speed device (25 ppm to 31 ppm) and color speed same as black (31/31) LJ4200 Cartridges: Q1338A Q1338D P4015 series Save up to 25% when using the high capacity cartridge and save even more with the multi-pack 1 Increase productivity with up to 45% faster speed device (35 ppm to 52 ppm) Up to 45% less power consumption 2 CLJ4700 series Print in color just as fast as mono (31/31 ppm) Up to 20% less power consumption 2 1 Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

7 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary HP Mono SF 4xxx Installed Base - Upgrade to Mono SF & Color SF 4xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

8 Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition LJ4050 Cartridges: C4127A C4127X C4127D M4345 mfp series Save up to 40% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 160% faster speed device (17 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device CLJ4730 mfp series Save up to 40% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 80% faster speed device (17 ppm to 31 ppm) and print the same speed in color as mono (31/31) Consolidate your devices - print, copy, scan and fax with one device Higher input sheet capacity for increased productivity LJ4100 Cartridges: C8061A C8061X C8061D M4345 mfp series Save up to 40% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 80% faster speed device (25 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device CLJ4730 mfp series Save up to 40% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 20% faster speed device (25 ppm to 31 ppm) and print the same speed in color as mono (31/31) Consolidate your devices - print, copy, scan and fax with one device Higher input sheet capacity for increased productivity LJ4200 Cartridges: Q1338A Q1338D M4345 mfp series Save up to 25% in toner costs 1 Increase productivity with up to 25% faster speed device (35 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device Up to 25% less power consumption 2 CLJ4730 mfp series Save up to 20% in toner costs 1 Consolidate your devices - print, copy, scan and fax with one device Higher input sheet capacity for increased productivity HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx Talking Points 1 Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

9 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary HP Mono SF 4xxx Installed Base - Upgrade to Mono MF & Color MF 4xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

10 Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition LJ2200 Cartridge: C4096A P3015 series Save up to 30% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 120% faster speed device (19 ppm to 42 ppm) Higher input sheet capacity for increased productivity CP3525 series Increase productivity with black print speed up to 55% faster (19 ppm to 30 ppm) and color speed same as black (30/30 ppm) Save up to 20% in toner costs when using the high capacity cartridge 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing 2 LJ2300 Cartridges: Q2610A Q2610D P3015 series Save up to 30% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 65% faster speed device (25 ppm to 42 ppm) Higher input sheet capacity for increased productivity CP3525 series Increase productivity with black print speed up to 20% faster (25 ppm to 30 ppm) and color speed same as black (30/30 ppm) Save up to 20% in toner costs when using the high capacity cartridge 1 The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing 2 HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxx Talking Points (1/2) 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

11 Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition LJ2400 Cartridges: Q6511A Q6511X Q6511XD P3015 series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity up to 65% with faster speed device (25/30/35 ppm to 42 ppm – varies based on LJ2400 model) Higher input sheet capacity for increased productivity CP3525 series Increase productivity with black print speed up to 20% faster (25/30/35 ppm to 30 ppm – varies based on LJ2400 model) and color speed same as black (30/30 ppm) Save up to 25% in toner costs when using the high capacity cartridge 1 The cost to print black-and-white pages is the same as the P3015, allowing you to use a single device to meet the need for both monochrome and color printing 2 HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxx Talking Points (2/2) 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Compared to HP LJ P3015 printer series, using HP print cartridge CE255X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images printed, number of color pages printed and other factors. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

12 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) HP Mono SF 2xxx Installed Base - Upgrade to SF Mono & SF Color 3xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

13 Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition LJ2200 Cartridge: C4096A M3035 mfp series Save up to 35% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 80% faster speed device (19 ppm to 35 ppm) Higher input sheet capacity for increased productivity CM3530 mfp series Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black print speed up to 55% faster (19 ppm to 30 ppm) and color speed same as black (30/30 ppm) Save up to 20% in toner costs when using the high capacity cartridge 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing 2 LJ2300 Cartridges Q2610A Q2610D M3035 mfp series Save up to 35% in toner costs 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 40% faster speed device (25 ppm to 35 ppm) Higher input sheet capacity for increased productivity CM3530 mfp series Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black speed up to 20% faster (25 ppm to 30 ppm) and color speed same as black (30/30 ppm) Save up to 20% in toner costs when using the high capacity cartridge 1 The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing 2 HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (1/2) 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement). HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

14 Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition LJ2400 Cartridges Q6511A Q6511X Q6511XD M3035 mfp series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity up to 40% with faster speed device (25/30/35 ppm to 35 ppm – varies based on LJ2400 model) Higher input sheet capacity for increased productivity CM3530 mfp series Consolidate your devices - print, copy, scan and fax with one device - and increase productivity with black speed up to 20% faster (25/30/35 ppm to 30 ppm – varies based on LJ2400 model) and color speed same as black (30/30 ppm) Save up to 25% in toner costs when using the high capacity cartridge 1 The cost to print black-and-white pages is the same as the M3035mfp, allowing you to use a single device to meet the need for both monochrome and color printing 2 HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx Talking Points (2/2) 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Compared to the HP LJ M3035 MFP series, using HP print cartridge Q7551X. Yields established using ISO/IEC test standards. Actual yields and costs vary considerably depending on images, number of color pages printed or copied and other factors (including frequency of TCU replacement). HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

15 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) HP Mono SF 2xxx Installed Base - Upgrade to MF Mono & MF Color 3xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

16 HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition LJ1200 Cartridges: C7115A C7115X P2055 DN Save up to 20% in toner costs when using the high capacity cartridge 1 Increase productivity with up to 130% faster speed device (15 ppm to 35 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity CP2025 series Save up to 15% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) Higher input sheet capacity for increased productivity The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 LJ1160 Cartridge: Q5949A P2055 DN Save up to 25% in toner costs when using the high capacity cartridge 1 Increase productivity with up to 75% faster speed device (20 ppm to 35 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity CP2025 series Save up to 25% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) Higher input sheet capacity for increased productivity The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

17 HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx Talking Points Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition LJ1300 Cartridges: Q2613A Q2613X P2055 DN Save up to 25% in toner costs when using the high capacity cartridge 1 Increase productivity with up to 75% faster speed device (20 pm to 35 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity CP2025 series Save up to 25% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) Higher input sheet capacity for increased productivity The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 LJ1320 Cartridges: Q5949A Q5949X P2055 DN Save up to 25% in toner costs when using the high capacity cartridge 1 Increase productivity with up to 55% faster speed device (22 ppm to 35 ppm) Higher input sheet capacity for increased productivity CP2025 series Save up to 25% in toner costs when using the multi-pack cartridge 1 Print in color just as fast as mono (21/21 ppm) Higher input sheet capacity for increased productivity The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

18 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Two-sided printing can save up to 50% in paper costs (duplex bundles) 4 Higher input sheet capacity for increased productivity; based on standard tray capacity HP Mono SF 1xxx Installed Base - Upgrade to SF Mono & SF Color 2xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

19 HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (1/2) Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition LJ1200 Cartridges: C7115A C7115X M2727 nf mfp Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 80% (15 ppm to 27 ppm) Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Two-sided printing can save up to 50% in paper costs (duplex bundles) CM2320 mfp series Save up to 15% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 LJ1160 Cartridge: Q5949A M2727 nf mfp Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 35% (20 ppm to 27 ppm) Save up to 40% in toner costs 1 Two-sided printing can save up to 50% in paper costs (duplex bundles) CM2320 mfp series Save up to 25% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

20 HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx Talking Points (2/2) Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition LJ1300 Cartridges: Q2613A Q2613X M2727 nf mfp Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 35% (20 ppm to 27 ppm) Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Two-sided printing can save up to 50% in paper costs (duplex bundles) CM2320 mfp series Save up to 25% in toner costs when using the multi-pack cartridge 1 Increase productivity with black print speed up to 5% faster (20 ppm to 21 ppm) and color speed same as black (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex) The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 LJ1320 Cartridges: Q5949A Q5949X M2727 nf mfp Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 20% (22 ppm to 27 ppm) Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 CM2320 mfp series Save up to 25% in toner costs when using the multi-pack cartridge 1 Print in color just as fast as mono (21/21 ppm) and consolidate your devices - print, copy, scan and fax with one device The cost to print black and white pages is the same as the P2055N, allowing customers to use a single device to meet b/w and color printing needs 2 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Assuming comparable monochrome LaserJet printer (HP LaserJet P2055 printer series, using HP print cartridges CE505A and CE505X), and that customer is printing 30% of total pages in color with content similar to the color ISO/IEC19798 test suite. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

21 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Two-sided printing can save up to 50% in paper costs (duplex bundles) HP Mono SF 1xxx Installed Base - Upgrade to MF Mono & MF Color 2xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

22 Key Competitive Installed Base Devices to Target for Upgrade HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers. Competitive Installed Base

23 Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxx Talking Points (1/2) Competitive Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition Xerox 4500 Cartridges: 113R R00657 P4015 series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Increase productivity with up to 40% faster speed device (36 ppm to 52 ppm) Up to 45% less power consumption 2 CLJ4700 series Save up to 5% in toner costs when using like-to- like cartridges 1 Up to 20% less power consumption 2 Lexmark T620 Cartridges: 12A A6865 P4015 series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Increase productivity with up to 70% faster speed device (30 ppm to 52 ppm) Up to 40% less power consumption 2 CLJ4700 series Save up to 15% in toner costs when using like-to- like cartridges 1 Up to 10% less power consumption 2 1 Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

24 Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxx Talking Points (2/2) Competitive Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition Lexmark T622 Cartridges: 12A A6865 P4015 series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Increase productivity with up to 30% faster speed device (40 ppm to 52 ppm) Up to 45% less power consumption 2 CLJ4700 series Save up to 15% in toner costs when using like-to- like cartridges 1 Up to 15% less power consumption 2 Lexmark T630 Cartridges: 12A A7462 P4015 series Save up to 65% in toner costs 1 Increase productivity with up to 45% faster speed device (35 ppm to 52 ppm) Up to 45% less power consumption 2 Higher input sheet capacity for increased productivity HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements CLJ4700 series Save up to 40% in toner costs 1 Up to 15% less power consumption 2 Higher input sheet capacity for increased productivity 1 Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

25 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color SF 4xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

26 Competitive Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition Xerox 4500 Cartridges: 113R R00657 M4345 mfp series Save up to 35% in toner costs 1 Increase productivity with up to 25% faster speed device (36 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device Up to 25% less power consumption 2 CLJ4730 mfp series Save up to 30% in toner costs 1 Higher input sheet capacity for increased productivity Consolidate your devices - print, copy, scan and fax with one device Lexmark T620 Cartridges: 12A A6865 M4345 mfp series Save up to 45% in toner costs 1 Increase productivity with up to 50% faster speed device (30 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device Up to 15% less power consumption 2 CLJ4730 mfp series Save up to 40% in toner costs 1 Higher input sheet capacity for increased productivity Consolidate your devices - print, copy, scan and fax with one device Lexmark T622 Cartridges: 12A A6865 M4345 mfp series Save up to 45% in toner costs 1 Increase productivity with up to 10% faster speed device (40 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device Up to 20% less power consumption 2 CLJ4730 mfp series Save up to 40% in toner costs 1 Higher input sheet capacity for increased productivity Consolidate your devices - print, copy, scan and fax with one device Lexmark T630 Cartridges: 12A A7462 M4345 mfp series Save up to 60% in toner costs 1 Increase productivity with up to 25% faster speed device (35 ppm to 45 ppm) and consolidate your devices - print, copy, scan and fax with one device Up to 20% less power consumption 2 Higher input sheet capacity for increased productivity CLJ4730 mfp series Save up to 55% in toner costs 1 Higher input sheet capacity for increased productivity Consolidate your devices - print, copy, scan and fax with one device 1 Toner savings based on 36-month life. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary. HP Confidential Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxx Talking Points This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

27 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 2,500 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 2,500 pages per month. Actual power usage and results may vary Competitive Mono Workgroup SF IB - Upgrade to HP Mono & Color MF 4xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

28 Competitive Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition Xerox 4400 Cartridges: 113R R00627 P3015 series Save up to 15% in toner costs when switching from the standard cartridge to the high capacity cartridge 1 Increase productivity with up to 60% faster speed device (26 ppm to 42 ppm) CP3525 series Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge 1 Increase productivity with black print speed up to 15% faster (26 ppm to 30 ppm) and color speed same as black (30/30 ppm) Lexmark T420 Cartridges: 12A A7415 P3015 series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 90% faster speed device (22 ppm to 42 ppm) Higher input sheet capacity for increased productivity CP3525 series Save up to 20% in toner costs when using the high capacity cartridge 1 Increase productivity with black print speed up to 35% faster (22 ppm to 30 ppm) and color speed same as black (30/30 ppm) Lexmark T430 Cartridges: 12A A8425 P3015 series Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 30% faster speed device (32 ppm to 42 ppm) Higher input sheet capacity for increased productivity CP3525 series Save up to 20% in toner costs when using the high capacity cartridge 1 Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxx Talking Points 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

29 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,600 pages per month. Actual power usage and results may vary Competitive Mono SWT SF IB - Upgrade to HP Mono & Color SF 3xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

30 Competitive Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition Xerox 4400 Cartridges: 113R R00627 M3035 mfp series Save up to 15% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack 1 Increase productivity with up to 30% faster speed device (26 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device CM3530 mfp series Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge 1 Increase productivity with black print speed up to 15% faster (26 ppm to 30 ppm) and color speed same as black (30/30 ppm) Consolidate your devices - print, copy, scan and fax with one device Lexmark T420 Cartridges: 12A A7415 M3035 mfp series Save up to 15% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 55% faster speed device (22 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device Higher input sheet capacity for increased productivity CM3530 mfp series Save up to 20% in toner costs when using the high capacity cartridge 1 Increase productivity with black print speed up to 35% faster (22 ppm to 30 ppm) and color speed same as black (30/30 ppm) Consolidate your devices - print, copy, scan and fax with one device 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. HP Confidential Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx Talking Points (1/2) This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

31 Competitive Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition Lexmark T430 Cartridges: 12A A8425 M3035 mfp series Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 HP high-capacity toner cartridges, get more printed pages with fewer cartridge replacements Increase productivity with up to 5% faster speed device (32 ppm to 35 ppm) and consolidate your devices - print, copy, scan and fax with one device Higher input sheet capacity for increased productivity CM3530 mfp series Save up to 20% in toner costs when using the high capacity cartridge 1 Consolidate your devices - print, copy, scan and fax with one device 1 Toner savings based on 36-month life. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. HP Confidential Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx Talking Points (2/2) This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

32 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,600 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Higher capacity toner cartridges; based on aftermarket cartridge comparison (standard and extra capacity) Competitive Mono SWT SF IB - Upgrade to HP Mono & Color MF 3xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

33 Competitive Installed Base (IB) SF Mono Upgrade and Value PropositionSF Color Upgrade and Value Proposition Lexmark E322 Cartridges: 08A A0478 P2055 DN Save up to 25% in toner costs when switching from the standard cartridge to the high capacity cartridge 1 Increase productivity with up to 115% faster speed device (16 ppm to 35 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity Up to 30% less power consumption 2 CP2025 series Save up to 25% in toner costs when switching from the standard cartridge to the multi-pack cartridge 1 Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity Brother HL-1650 Cartridges: TN-530 TN-560 P2055 DN Increase productivity with up to 115% faster speed device (16 ppm to 35 ppm) Up to 55% less power consumption 2 CP2025 series Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Brother HL-1440 Cartridges: TN-430 TN-460 P2055 DN Increase productivity with up to 130% faster speed device (15 ppm to 35 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity Up to 35% less power consumption 2 CP2025 series Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary. HP Confidential Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxx Talking Points This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

34 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Two-sided printing can save up to 50% in paper costs (duplex bundles) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary Competitive Mono Low End SF IB - Upgrade to HP Mono & Color SF 2xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

35 Competitive Installed Base (IB) MF Mono Upgrade and Value PropositionMF Color Upgrade and Value Proposition Lexmark E322 Cartridges: 08A A0478 M2727nf Save up to 10% in toner costs for like-to-like cartridges and save even more when switching from the standard cartridge to the high capacity cartridge or multi-pack 1 Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 65% (16 ppm to 27 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity CM2320 series Save up to 25% in toner costs when switching from the standard cartridge to the multi-pack cartridge 1 Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Consolidate your devices - print, copy, scan and fax with one device Two-sided printing can save up to 50% in paper costs (duplex bundles) Higher input sheet capacity for increased productivity Brother HL-1650 Cartridges: TN-530 TN-560 M2727nf Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack 1 Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 65% (16 ppm to 27 ppm) Up to 35% less power consumption 2 CM2320 series Increase productivity with black print speed up to 30% faster (16 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Consolidate your devices - print, copy, scan and fax with one device Brother HL-1440 Cartridges: TN-430 TN-460 M2727nf Save up to 5% in toner costs when switching from the standard cartridge to the high capacity cartridge and even more with the multi-pack 1 Consolidate your devices - print, copy, scan and fax with one device - and increase your print speed up to 80% (15 ppm to 27 ppm) Two-sided printing can save up to 50% in paper costs (duplex bundles) CM2320 series Increase productivity with black print speed up to 40% faster (15 ppm to 21 ppm) and print in color just as fast as in mono (21/21 ppm) Consolidate your devices - print, copy, scan and fax with one device Two-sided printing can save up to 50% in paper costs (duplex bundles) 1 Toner savings based on 36-month life. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary. HP Confidential Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxx Talking Points This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.

36 1 Toner % savings based on 36-month life; up to the amount stated. Assumes 1,000 pages per month. Data based on internal numbers and internal testing. Estimated U.S. HW and toner street price. Actual pricing, savings and results may vary. Price of unit not included in calculations. 2 Increase productivity with up to the % stated due to faster speed device 3 Higher input sheet capacity for increased productivity; based on standard tray capacity comparison 4 Two-sided printing can save up to 50% in paper costs (duplex bundles) 5 Calculated energy values based on published wattages for printing, ready and power save with a usage level of 1,000 pages per month. Actual power usage and results may vary Competitive Mono Low End SF IB - Upgrade to HP Mono & Color MF 2xxx At A Glance HP Confidential This information is provided for comparison only and is based on third-party research, manufacturers published specifications and proprietary algorithms. The information is not guaranteed accurate by Hewlett-Packard Company. Prices used are estimated U.S. street prices and actual prices may vary. The preparer of this information may have customized the values, including page coverage, which will affect the results. Actual results may vary and is affected by actual usage. This tool should not be distributed to end customers.


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