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CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!

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Presentation on theme: "CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!"— Presentation transcript:

1 CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!

2 CardJet Card Printer/Encoders Professional Series CardJet 410 – MSRP: $1,595 Persona ® Series CardJet C7 – MSRP: $1,295

3 CardJet Card Printer/Encoders Market Opportunity Product Positioning Customer Profile CardJet vs. Cut-and-Paste CardJet vs. Entry-Level Dye-Sub Product Features Printer Comparison Competitive Comparisons Marketing Initiatives Agenda

4 CardJet Card Printer/Encoders Inkjet technology provides an affordable, reliable, easy-to- use solution for entry-level customers who want a durable, tamper-resistant, professional-looking card.

5 CardJet Card Printer/Encoders DTC500 Series Persona DTC525-LC HDP820 Product Positioning CardJet - Integration - Security - Durability - Functionality - Price Only about 30% of the cut-and-paste/ Polaroid/Teslin market has graduated to digital imaging.

6 CardJet Card Printer/Encoders Customer Category Major Benefits Why Will They Want CardJet? Key Benefits Libraries Identification Data Tracking Branding/Marketing Professional Images and Design Quiet Operation Bar Codes and/or Magnetic Stripes Virtually Maintenance-Free Secure and Professional Stored Database Records Minimal Operator Training Minimal Maintenance Expense Education Student ID Faculty ID Lunch Programs Library Programs Ease-of-use More Secure, Durable Card Professional-looking Card Reduces Operator Learning Curve Reliable – Less Maintenance Economic Price Small-to- Medium-Sized Businesses and Government Visual Security Access Control Marketing Ease-of-use Virtually No Maintenance Reliability Card Durability Professional Image Secure Image Reduces Operator Learning Curve Reliable – Less Maintenance Economic Price Cut-and-Paste System Users Visual Security Multiple Operators Ease-of-use Database Records Professional-looking Card Reliability Comparable Price Reduces Operator Learning Curve Digital Images and Storage Reliable – Less Maintenance Lower Cost Entry Market Opportunity Common Applications

7 CardJet Card Printer/Encoders Inkjet – familiar, widely accepted technology Recognizable co-branding – HP and PPG Over-the-edge printing for high quality, professional-looking cards Ink bonds instantly for: Excellent card durability Reduced risk of altering information on the printed card Market Opportunity Against Cut-and-Paste Systems

8 CardJet Card Printer/Encoders Automated, one-step process: Fast card production Fewer errors Card cost less than cut-and-paste badges SmartLoad TM Card and Ink Cartridges: Pre-loaded Drop in One-way loading Market Opportunity Against Cut-and-Paste Systems

9 CardJet Card Printer/Encoders PC monitor displays: Low ink Number of images remaining in ink cartridges Cards out Ideal for installations with multiple printer operators – minimal training required Virtually maintenance-free – less downtime Market Opportunity Against Cut-and-Paste Systems

10 CardJet Card Printer/Encoders Inkjet – familiar, widely accepted technology Recognizable co-branding – HP and PPG Over-the-edge printing: Tamper-resistant cards Professional-looking cards Virtually maintenance-free: No expensive printheads to replace No cleaning mechanisms to maintain Market Opportunity Against Entry-Level Dye-Sub Systems

11 CardJet Card Printer/Encoders Ink bonds instantly with specially formulated cards: More durable cards Cards resistant to cracking Cards and inks sealed in easy-to- handle cartridges – unlike dye-sub ribbons and PVC cards Inkjet technology = high reliability Ideal for installations with multiple printer operators – minimal training required Market Opportunity Against Entry-Level Dye-Sub Systems

12 CardJet Card Printer/Encoders Affordable, easy-to-use alternative for entry-level dye-sub users SmartLoad Card and Ink Cartridges: Pre-loaded Drop in One-way loading Whisper-quiet – perfect for office area PC monitor displays: Low ink Number of images remaining in ink cartridges Cards out Market Opportunity Against Entry-Level Dye-Sub Systems

13 CardJet Card Printer/Encoders Unprecedented ease of use Virtually maintenance-free Bi-directional, on-screen messaging, USB only 600 dpi print quality Over-the-edge printing Intuitive LED function CR-80, single-sided printing Printer Features

14 CardJet Card Printer/Encoders 3 print speeds/qualities: Fast – 26 seconds per print Normal – 42 seconds per print Best – 76 seconds per print Whisper-quiet HP print engine Ink bonds instantly with specially formulated cards; excellent card durability Field-installable magnetic encoder option Features Printer Features

15 CardJet Card Printer/Encoders. Printer Features Quick Start Guide

16 CardJet Card Printer/Encoders Pre-loaded, SmartLoad Card Cartridge 100-count (CardJet 410) 50-count (CardJet C7) Drops in easily One-way loading Notifies user when cards are out Non-refillable Available with or without hi-co magnetic stripe Supply Features

17 CardJet Card Printer/Encoders SmartLoad Color Ink Cartridges Prints 300 images (CardJet 410) Prints 250 images (Persona C7) Intelligent, one-way, snap-in loading Monitors prints remaining Notifies user when ink is low or out Non-refillable 12-month warranty (date code on cartridge) Supply Features

18 CardJet Card Printer/Encoders Easiest card printer to use, industry-wide Virtually maintenance-free Widely accepted print technology Profitable consumables Feature Review

19 CardJet Card Printer/Encoders Driver Features Image Color Tab Image Color Control

20 CardJet Card Printer/Encoders Driver Features Image Color Print in Grayscale Produces print in gray for black and white photo quality Infrared Bar Codes Prints black within the image using the black pen for bar codes that are infrared-compatible

21 CardJet Card Printer/Encoders Driver Features Card Card Size and Orientation

22 CardJet Card Printer/Encoders Driver Features Card Print Quality

23 CardJet Card Printer/Encoders Driver Features Driver Tabs Print Quality Best Normal Fast

24 CardJet Card Printer/Encoders Driver Features Print Supplies Tab For each Clean Ink Cartridge Nozzle activated from the driver, Prints Remaining on the color and the black pens will decrement one. Convenient display of reorder information

25 CardJet Card Printer/Encoders Printer Comparison CardJet 410CardJet C7 Price$1,595$1,295 Cost Per Card$1.11/image$1.61/image Warranty1 Year Distribution ProgramProfessional SeriesPersona Series Color Images Per Ink Cartridge Magnetic Encoder Yes - Field Upgrade Option Yes - Field Upgrade Option Card Cartridge100 cards50 cards

26 CardJet Card Printer/Encoders Dye-Sublimation Comparison CardJet C7 CardJet 410 Persona C11 Datacard SP35 Eltron P210 Evolis Pebble MSRP$1,295$1,595$1,895$2,195 $2,295 Color Images per Roll/Cartridge Magnetic Encoding Yes - Field Upgrade Yes Yes - Field Upgrade Yes Print Speeds (cards per hour) Over-the-Edge PrintingYes No Consumable LoadingCartridge Manual Manual Cards/ Ribbon Cartridge Manual Input Hopper/ Card Cartridge 50 cards100 cards45 cards100 cards50 cards100 cards

27 CardJet Card Printer/Encoders Dealer Profitability Comparison CardJet C7 CardJet 410 Eltron P210 Persona C11 Evolis Pebble Datacard SP35 MSRP (Printer and Supplies for 500 Cards) $2,135$2,535$2,445$2,145$2,545$2,445 Dealer Cost (25% Discount) $1,601$1,901$1,834$1,609$1,909$1,834 Gross Revenue$534$634$611$536$636$611 Service, Maintenance and Support Expense $50 $150 Total Revenue$484$584$461$386$486$461 Margin %30%31%25%24%25%

28 CardJet Card Printer/Encoders Polaroid has a $400 million market declining at 5-7% annually Market Opportunity

29 CardJet Card Printer/Encoders Package CardJet with software, camera, supplies and accessories for a complete system: No waiting for film to develop No die-cutting No lamination Records stored in database – easy card replacement Multiple photos taken before card is printed – no wasted film CardJet system priced under entry- level dye-sub system pricing Market Opportunity

30 CardJet Card Printer/Encoders Cut-and-Paste Comparison CardJet 410 CardJet C7 Polaroid ID 100 GBC 2100 Polaroid System 75 MSRP$1,595$1,295$1,789$1,427$3,695 System ComponentsPrinter Film-based Camera, Laminator, Die Cutter Printer, Camera, Software Cost Per Card$1.11$1.61$1.30-$2.25 Roughly $0.50 Printing TechnologyDigital InkJet Film-based Digital Dye- Sublimation Database Functionality Yes - If packaged with software No Yes Card DurabilityMedium Low Card SecurityMedium Low Medium Operator Learning CurveLow Medium

31 CardJet Card Printer/Encoders Competition – Printer and System Pricing

32 CardJet Card Printer/Encoders Competition – Printed Card Pricing

33 CardJet Card Printer/Encoders Develop mailing list of past cut-and-paste customers from your database Identify target lists of vertical markets: K-12 schools 2-year vocational colleges Community colleges Local government Companies less than 1000 employees Manufacturers Contact previous leads/inquiries requiring a lower entry- level system price Marketing Suggestions

34 CardJet Card Printer/Encoders Create sales efforts – smaller companies not yet invested in either cut-and-paste or digital ID systems Contact regional office supply catalog organization for ad placement Build Internet presence through your Web site FARGO is available to assist your efforts! Marketing Suggestions

35 CardJet Card Printer/Encoders Easiest card printer to use, industry-wide Virtually maintenance-free Widely accepted print technology Profitable consumables Feature Review

36 CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!


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