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© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Solutions for Small Business Data.

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Presentation on theme: "© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Solutions for Small Business Data."— Presentation transcript:

1 © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Solutions for Small Business Data Protection NEW! HP RDX System with 2 Cartridge Bundle Lost civilizationAngkor Wat Dont let your data become lost!

2 © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Throughout time, major civilizations have become LOST. They have completely disappeared or disbanded and moved on their past becoming a mystery. Dont let this happen to you!

3 Presentation Outline Product Overview Route To Market Customer Needs & Segment Competition & Unique HP Value Product Positioning Market Potential Compatibility Warranty Additional Resources Backup

4 NEW! HP RDX System with 2 Cartridge Bundle The easy way to protect business data Low total cost for protecting business data Simple and secure way to store backups off-site for complete data protection Comes with 2 disk cartridges! Protect your small business No IT Wizardry Required! Complete file and operating system protection can be up and running in less than 5 minutes! RDX offers a more robust and ruggedized backup solution than a regular external hard drive.

5 The HP RDX System with 2 Cartridge Bundle The HP RDX System with 2 Cartridge Bundle includes: HP RDX Disk Drive (External Version Only) HP RDX Continuous Data Protection Software HP Utility Software Power Cord Additional HP RDX Disk Cartridge Choose 500 GB, 320 GB or 160 GB

6 The HP RDX System with 2 Cartridge Bundle CARTRIDGE FEATURES 160 GB, 320 GB & 500 GB ruggedized, removable disk cartridges Up to 108 GB/hour transfer rate, random access file retrieval Portable, durable and shockproof (to 1 meter drop) Long usage life cartridges – 5,000 load/unload insertions (minimum) Drag-and-drop backup capability Hands-free HP RDX Continuous Data Protection Software included w/HP StorageWorks RDX Removable Disk Backup Bundles Compatible with other leading CDP/ISV software applications RDX 2 CARTRIDGE BUNDLES New, two cartridge bundles available on May 1, 2009 500 GB, 320 GB and 160 GB

7 New 2 Cartridge Bundles SKUPRODUCT NAMEList Price1 st Tier Buy Price Q2042AAHP RDX500 System with 2 Cartridge Bundle$1,668.09$967.49 Q2041AAHP RDX320 System with 2 Cartridge Bundle$1,203.78$698.19 Q2040AAHP RDX160 System with 2 Cartridge Bundle$714.47$414.39 MEDIA COMPATIBILITY All HP RDX Removable Disk Backup Systems are backwards and forward compatible with All currently available HP RDX removable disk cartridges.

8 HP RDX Continuous Data Protection Software provides complete protection Simple, hands free and complete server or workstation backup protection for your small businesses 2 disk cartridges– 1 for backup and 1 for off-site protection against a site disaster Hands free backup – Manages the entire backup process so you dont have to Fully automated – No setup, no configurations, no scheduling, no buttons Continuous data protection – When you change a file, its backed up automatically File deduplication – Increases the storage capacity of your HP RDX Removable Disk Cartridges Seamless cartridge rotation and archiving – As easy as swapping HP RDX Removable Disk Cartridges Simple file recovery – Use Windows Explorer for drag-and-drop file/folder recovery Complete backup – Protects all the data on your system, as well as the system itself Bare metal recovery – Quickly recover your entire system in case of disaster Deep Windows integration – Windows Explorer is the only user interface required

9 Route To Market RDX Bundles Fall Under HPs 7A Storage Supplies Product Line All associated sales will flow into existing Storage Supplies Programs Ex: Storage Success, Storage Advantage, etc. Product Is Open To All Storage Supplies Partners All CSPs, Supplies Wholesalers and Resellers will have access No contractual changes or addendums required U.S. Only Product These bundles are a U.S. product only at launch Goal The goal is to increase RDX penetration by opening the solution up to our supplies partners as well as to further penetrate the SMB market Lost civilizationRome

10 Small business data protection needs A Simple, Easy Way To Implement Backup Solution Limited time, knowledge, experience or desire to dedicate to backup Fast Backup and Restore Process Optimize application availability and staff productivity Affordable Cost Of Ownership Low acquisition costs and low ongoing media and upgrade costs Removability and Portability On-site backup data can be removed, stored and rotated off-site in an easy, safe and secure way Reliability and Archivability Reliable long term data retention to comply with internal or government regulations Easy Scalability Easy to expand as storage needs grow Lost civilizationMinoan

11 Why an HP RDX Removable Disk Backup System and cartridge? Complete data protection for a small business wherever you start from Currently using CDs or DVDs when… Optical storage capacity not keeping pace with storage growth and shortening backup and restore windows More robust removable media is needed Currently using external USB drives when… Lack of removability is providing insufficient protection versus on-site disasters Lack of robustness is providing insufficient protection for backup data taken off-site For organizations just starting operations, when… A cost-effective removable data protection solution for a workstation(s) or a single server is needed Backup must be simple, affordable and removable Lost City of Atlantis

12 Who needs the HP RDX Removable Disk Backup System? DEMOGRAPHICSCHALLENGES Small business Single site Mix of business owner(s), support staff, administration assistants Workstation(s) or single entry level server Currently use no or only rudimentary (optical/external USB) backup Direct attach backup environment No dedicated backup resource in-house Limited IT budget available for data protection Backup/restore of critical data takes too long as storage capacity increases Storage capacity growing every year Business critical data not protected against all types of data loss, including on-site system/site destruction or natural disaster Requirement to comply with government regulations for data retention/integrity

13 RDX Competition Dell - Not a channel friendly solution as Dells offering is sold direct - Software offering is not as robust as HPs Tandberg - HP has a much stronger channel presence: - more robust channel programs & sales support - HP has more channel resources Imation - Imation has very limited market share in this space - HP has a much stronger software offering - HP has a larger channel breadth: - Apollo and Odyssey products have seen very weak sales IBM - Recently entered the RDX market

14 HP RDX Continuous Data Protection Software Competitive Comparison FeatureHPDellTandbergImationIBM Continuous Data Protection (CDP) software included XX File Based Data DeduplicationXX Bare Metal RestoreXXXXX Seamless Cartridge Rotation & ArchivingXX Backup Status UpdatesXX 64 bit application compatibilityX

15 Key Benefits of HP RDX The HP RDX Removable Disk Cartridge & Backup System provide the following benefits over other RHDD solutions: HP RDX Continuous Data Protection Software offered free with Backup System continuous hands-free data and system protection LED Cartridge Status Indicator Higher disk cartridge capacities than most competitors Higher mean time between failures (MTBF) than most competitors Better drop and thermal resistance protection than other EHD solutions More rugged than other external disk solutions Better total customer experience ease of doing business, support, total portfolio HP Brand: recognition & quality

16 HP StorageWorks Removable Media Backup Product Portfolio Positioning New! HP StorageWorks RDX Removable Disk Backup System HP StorageWorks Tape Drives For small businessesFor small, medium and enterprise businesses Currently has no/rudimentary backup procedures in place Existing tape user and/or backup sophisticated SMB or Enterprise Needs an entry level backup and data transfer solution that is easy to use, affordable and secure. Needs to protect existing tape media investment and benefit from the low total cost of ownership and proven reliability theyve come to expect from HP tape Simple/low cost 2 to 3 cartridge backup rotation model Best practice media rotation schemes, cost effective/durable archiving to meet regulatory requirements

17 HP StorageWorks RDX Removable Disk Backup System portfolio – 640 GB end of 2009 Speed GB/hour (compressed) 6100 25 50 20012 25GB 100GB 50GB 200GB 400GB Capacity (compressed) 900GB 400 + PERFORMANCE RDX 160 USB RDX 320 USB RDX 500 USB

18 Market Trends Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012 Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008 Lost civilizationMayan

19 Key Growth Drivers Market Trends (continued) Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012 Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008 Micro/small business customer demand for simple, affordable, robust removable disk backup Widespread OEM server adoption of RHDD solutions RDX becomes RHDD standard Continuing declines in mobile 2.5 inch HDD ASPs Steady 2.5 inch HDD capacity increases Key Growth Drivers Lost civilizationRome

20 Hardware Compatibility and Support SKUPRODUCT NAME Q2042AAHP RDX500 System with 2 Cartridge Bundle Q2041AAHP RDX320 System with 2 Cartridge Bundle Q2040AAHP RDX160 System with 2 Cartridge Bundle HP RDX System with 2 Cartridge Bundle The HP RDX System with 2 Cartridge Bundle is backwards and forward compatible with all current HP RDX Disk cartridges HP Proliant Servers: DL100, DL300, DL500, ML100, ML300 & ML500 Series HP Workstations: xw4000, xw6000, xw8000, xw9000 Series Open Connect Systems Using: External USB adapters

21 Operating system support *Support for RDX Firmware Upgrade Utility not included for Linux Windows Vista (x86,x64) Windows XP (x86) Windows Server 2003 (x86,x64) Windows Server 2008 (x86,x64) RedHat 4 (x86,x64)* SUSE 9/10 (x86,x64)* Novell 1/2 Lost civilizationThe Megalith Builders

22 ISV Support Backup applications supported at launch: * HP RDX Continuous Data Protection Software HP Data Protector Express Software HP Data Protector Software Symantec Backup Exec CA ARCServe Yosemite Backup Native NT/Windows Server Backup Native TAR, CPIO Visit the HP compatibility website for future updates at www.hp.com/go/connectwww.hp.com/go/connect * Support dependent on operating system Lost civilizationRome

23 Warranty and services included with the product Hewlett-Packard provides a 1 year, next-day, parts exchange, limited warranty for the HP RDX Removable Disk Cartridge, plus 9x5 phone support for the duration of the warranty. For more information about the HP RDX Removable Disk Cartridge limited warranty, visit: http://h20000.www2.hp.com/bizsupport/techs upport/document.jsp?objectid=c01423593 http://h20000.www2.hp.com/bizsupport/techs upport/document.jsp?objectid=c01423593 For more information about HPs Global Limited Warranty and Technical Support, visit: ftp://ftp.compaq.com/pub/products/storagewo rks/warranty/EN_321708-008.pdf ftp://ftp.compaq.com/pub/products/storagewo rks/warranty/EN_321708-008.pdf Lost civilizationMinoan

24 Additional Information WORLDWIDE: www.hp.com/go/rdx For HP RDX Removable Disk Backup System information www.hp.com/go/storagemedia For HP RDX Removable Disk Cartridge information www.hp.com/go/connect For hardware and software compatibility AMERICAS REGION: – www.suppliesinfo.com www.suppliesinfo.com Dont let your data become lost! To learn more, visit: – www.lostwithouthpstoragemedia.com www.lostwithouthpstoragemedia.com Lost civilizationAngkor Wat

25 © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Product support & compatibility

26 The HP StorageWorks RDX Removable Disk Backup System USB Rack-Mount Kit Provides a space-efficient way to rack-mount the HP RDX Removable Disk Backup System Provides high capacity of storage in 1U of rack space Up to 2 TB of compressed capacity using two HP RDX Removable Disk Backup Systems Fit up to 2 half-height RDX Removable Disk Backup Systems in a single 1U enclosure Ideal for high-density servers with limited bays Installs quickly and easily No tools required for installation Uses sliding universal rails that fit all current HP racks Provides a top access door and removable slide-out drive trays for easier access to removable hard disk drives while the enclosure remains in the rack Delivers a flexible, scalable rack-mount solution Allows for drive upgrades when you need additional capacity or want to migrate to new generations of RDX removable hard disk drive technology New

27 Recommended services To increase ROI and product uptime and reduce the cost of ownership, Hewlett Packard recommends: 3 years Next Business Day hardware support Guards against downtime, which reduces productivity and profitability Eases budget planning with fixed-cost support that includes parts and labor Direct access to proven technical and problem-solving expertise Improve the productivity of system managers and operators Enjoy consistent service coverage across geographically dispersed sites

28 HP Care Pack Services HP CARE PACK SERVICES ARE SOLD BY HP AND HP AUTHORIZED ENTERPRISE AND COMMERCIAL RESELLERS. SERVICES FOR CUSTOMERS PURCHASING VIA DIRECT AND ENTERPRISE RESELLERS ARE QUOTED USING HP ORDER CONFIGURATION TOOLS. Key for HP Care Pack Service availability: E = Service available for customers purchasing direct and via enterprise resellers C = Service available for customers purchasing via commercial resellers N/A = Service not applicable HP CARE PACK SERVICES DEPLOYMENT AND PER-EVENT SERVICESAVAILABILITY HP InstallationN/A HP Installation and StartupN/A HP ImplementationN/A

29 HP Care Pack Services HP Care Pack Availability Services1 yr3 yr4 yr5 yr HP Next Business Day Hardware SupportN/AE/CN/A Availability services Product Number Product DescriptionSupport Band UJ763E HW, 3-year, NBD, 9x5, parts exchange9KZ Enterprise & Commercial Purchased Care Packs

30 HP Services Global Footprint 65,000 professionals 5,000 storage professionals 160 countries 105 response and operations centers for 24x7 support Tokyo Seoul Hong Kong Singapore Melbourne Montreal BuenosAires SaoPaulo Caracas MexicoCity Mt. View Dallas Atlanta Johannesburg Dubai Tel Aviv Istanbul Stockholm Winnersh Madrid Vienna Athens Moscow Prague Warsaw Budapest Bristol Milan Dusseldorf Tokyo Seoul Hong Kong Singapore Melbourne Montreal BuenosAires SaoPaulo Caracas MexicoCity Mt. View Dallas Atlanta Johannesburg Dubai Tel Aviv Istanbul Stockholm Winnersh Madrid Vienna Athens Moscow Prague Warsaw Budapest Bristol Milan Dusseldorf Largest team of Brocade-certified engineers 80 customer education centers 15 SAP/HP competency centers Global knowledge management system Worldwide network of services partners

31 What customers tell us they value most about our services Knowledge of environment Experienced professionals Fast response time Sensitivity to business needs and pressures Problem avoidance Single point of contact Integrated support for storage, servers and networks Maximum uptime with minimal risk Lost civilizationAngkor Wat

32 For more information about HP Care Pack Services For more information about global limited warranty and technical support, visit: ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_32170 8-008.pdf ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_32170 8-008.pdf Additional information about HP Care Pack Service features and benefits is available at: http://www.hp.com/hps/carepack/services/ http://www.hp.com/hps/carepack/services/ For more information about Deployment and Per Event Services for HP Storage, visit: http://www.hp.com/hps/storage/ http://www.hp.com/hps/storage/ To find HP Care Pack Services available via HP authorized commercial resellers, visit: http://h30125.www3.hp.com/csn/salesmktg/elfpack/elf_nonlkup_ctryla ng.asp?code=ELNL http://h30125.www3.hp.com/csn/salesmktg/elfpack/elf_nonlkup_ctryla ng.asp?code=ELNL

33 33 HP StorageWorks RDX Removable Disk Backup System models SKUPRODUCT NAME AJ934AHP StorageWorks RDX500 Internal Removable Disk Backup System AJ935AHP StorageWorks RDX500 External Removable Disk Backup System AJ767AHP StorageWorks RDX320 Internal Removable Disk Backup System AJ768AHP StorageWorks RDX320 External Removable Disk Backup System AJ765AHP StorageWorks RDX160 Internal Removable Disk Backup System AJ766AHP StorageWorks RDX160 External Removable Disk Backup System


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