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© Copyright 2011 Hewlett-Packard Development Company, L.P. 1 HP ANTI-COUNTERFEIT PROGRAM RECOGNIZE. REPORT. PREVENT.
© Copyright 2011 Hewlett-Packard Development Company, L.P. 2 HP ANTI-COUNTERFEIT Cloned, refilled, or remanufactured cartridges that are: Packed in bulk, used packages, or unauthorized reproductions of HP packaging Designed to deceive you into believing you are buying Original HP cartridges Often sold close to the prices for Original HP cartridges What is a Counterfeit Print Cartridge? 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 3 What is Considered Counterfeit? HP ANTI-COUNTERFEIT *May infringe on Intellectual Property (IP) in some countries REMANUFACTURED CARTRIDGECLONED CARTRIDGE REMANUFACTURED NOT COUNTERFEIT CLONE * NOT COUNTERFEIT COUNTERFEIT ILLEGAL NON HP-BRANDED BOX or + + + COUNTERFEIT/REUSED HP BOX COUNTERFEIT CARTRIDGES ARE... 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 4 HP ANTI-COUNTERFEIT Global Impact of Counterfeit 1Imaging Supplies Coalition 2World Customs Organization 3International Chamber of Commerce 4Global Congress to Combat Counterfeiting Counterfeiting has a global impact of $3 billion annually on the printing supplies industry. 1 10% of world trade is made up of counterfeit, pirated, or grey-market product. 2 Around 2.5 million jobs and over $150 million in tax revenue are lost every year due to counterfeiting activities across the G20 economies alone. 3 Ties between counterfeiting and organized crime are well documented, and there is evidence that terrorist groups are using it to finance their activities. 4 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 5 2012 APPEARANCE How to Recognize Counterfeit Print Cartridges SECURITY SEAL There should be no damage, no ink or toner powder on the body of the cartridge, or any signs of previous use on the print cartridge itself. The printing of the box should be sharp and clear. Visually check the label on all HP packaging. Tilt the box: Front to back: See OK and move in opposite directions. Right to left: See OK and move in the same direction. This feature is on both Mobile Authentication–enabled and legacy labels. If the label does not function exactly as described, your product may not be genuine HP. Phase 5.0 Phase 4.0 Counterfeit HP ANTI-COUNTERFEIT
© Copyright 2011 Hewlett-Packard Development Company, L.P. 6 Mobile Authentication HP ANTI-COUNTERFEIT www.hp.com/go/ok SMART PHONE Use any QR code reader on your smartphone or mobile device to scan the code on the seal and instantly receive verification of the authenticity of your product. ONLINE Visit www.hp.com/go/ok and manually enter the code found on the seal for instant verification.www.hp.com/go/ok MOBILE AUTHENTICATION ALLOWS CUSTOMERS TO INSTANTLY CHECK THE VALIDITY OF A PRODUCT IN ONE OF THE FOLLOWING WAYS: 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 7 Regional Results HP ANTI-COUNTERFEIT 4,636,384 units Of Counterfeit Cartridges and Components Seized 1,320 Enforcement Actions (Raids and seizures conducted by authorities) 1,377 Investigations = 1 million units ON A REGIONAL LEVEL OVER THE LAST FIVE YEARS, THE HP ANTI-COUNTERFEIT PROGRAM HAS CONDUCTED… 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 8 Authenticated Rewards HP ANTI-COUNTERFEIT What Is the Authenticated Rewards Program? A cartridge authentication check An online experience that provides HP brand assurance with each cartridge installed An overall program and experience called Authenticated Rewards Original HP Non-HP CUSTOMER BENEFITS Brand assurance Access to first-time offers CUSTOMER BENEFITS Customer may report fraud (counterfeit) or see what benefits they may have missed by purchasing a remanufactured/counterfeit cartridge FIRST CARTRIDGE INSTALLED AND PRINT JOB LAUNCHED
© Copyright 2011 Hewlett-Packard Development Company, L.P. 9 Reporting Counterfeit Products HP ANTI-COUNTERFEIT Visit the HP IPG ACF Website » www.hp.com/go/anticounterfeit for Englishwww.hp.com/go/anticounterfeit » www.hp.com/la/antipirateria for Spanishwww.hp.com/la/antipirateria » www.hp.com/br/antipirataria for Portuguesewww.hp.com/br/antipirataria Complete the Report New simplified form Photo upload option Reports can be anonymous English, Spanish, Portuguese REPORTING COUNTERFEIT IS SIMPLE WITH OUR ONLINE PROCESS Submit All claims will be looked at by the ACF investigative team to determine next steps. MORE INFORMATION AND MULTIMEDIA RESOURCES ARE AVAILABLE ON THE USB DRIVE TO BE DISTRIBUTED
© Copyright 2011 Hewlett-Packard Development Company, L.P. 10 HP IPG ANTI-COUNTERFEIT PROGRAM RECOGNIZE. REPORT. PREVENT. » www.hp.com/go/anticounterfeit for English » www.hp.com/la/antipirateria for Spanish » www.hp.com/br/antipirataria for Portuguese 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 11 APPENDIX 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 12 Customer-Facing Anti-Counterfeit Communication HP ANTI-COUNTERFEIT The HP IPG Anti-Counterfeit educational video, including a program overview and mobile authentication demo. The HP IPG Anti-Counterfeit Program factsheet The Anti-Counterfeit Program business cards Full 6-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/Final English Video_Longform_HP-IPG-ACF-BadInk-FullEdit-2.7.12.mov Short 3-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-IPG-ACF- BadInk-ENG-3minEdit-H264-2.14.12.mov https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-IPG-ACF- BadInk-ENG-3minEdit-H264-2.14.12.mov One-Minute Mobile Authentication Demo: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-ACF-Mob-Auth- Demo-ENG-H264-2.13.12.mov https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-ACF-Mob-Auth- Demo-ENG-H264-2.13.12.mov https://s3.amazonaws.com/HP_IPG_AACF_Materials/10041890 _ACF+Program+Fact+Sheet_FINAL.pdf 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 13 The Direct Impact of Counterfeit HP ANTI-COUNTERFEIT IMPACT ON THE CONSUMER EXPERIENCE Consumer becomes a victim of fraud Poor cartridge quality and performance Damage to printers and loss of warranty Faulty or malfunctioning supplies Loss of confidence in HP products RISKS AND CONSEQUENCES FOR DISTRIBUTORS Damages to reputation Loss of consumer confidence Returned supplies Damages to the business relationship with HP Potential for legal repercussions COUNTERFEIT SUPPLIES AFFECT CONSUMERS, DISTRIBUTORS AND HP 2012
© Copyright 2011 Hewlett-Packard Development Company, L.P. 14 Worldwide Results HP ANTI-COUNTERFEIT 6,028 Investigations 4.13 Billion Units Of Counterfeit Products and Components Seized 88 Countries 4,856 Enforcement Actions (Raids and seizures conducted by authorities) OVER THE PAST FIVE YEARS, THE WORLDWIDE HP ANTI- COUNTERFEIT PROGRAM HAS CONDUCTED… 2012 = 1 million units ANDIN
© Copyright 2011 Hewlett-Packard Development Company, L.P. 15 Investigative Coverage HP ANTI-COUNTERFEIT 209 INVESTIGATIVE RESOURCES EXIST IN THE AMERICAS 2012
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