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F-7761DE_C (2011-06) Trends & Innovation in Lighting for Automotive Interiors HELLA Interior Lighting WARDS Auto Interiors May 2013.

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Presentation on theme: "F-7761DE_C (2011-06) Trends & Innovation in Lighting for Automotive Interiors HELLA Interior Lighting WARDS Auto Interiors May 2013."— Presentation transcript:

1 F-7761DE_C (2011-06) Trends & Innovation in Lighting for Automotive Interiors HELLA Interior Lighting WARDS Auto Interiors May 2013

2 HELLA General Overview HELLA Group Partner of the automotive industry and the aftermarket for over 100 years Global, family-owned company with 70 locations in more than 30 countries Sales of 4.8 bn., FY 2011-2012 More than 27,000 employees worldwide, with 4,800 in Research & Development One of the top 50 automotive suppliers in the world and one of the 100 largest German industrial companies Business Segments AutomotiveAftermarketSpecial Applications LightingElectronicsAftermarket & GaragesSpecial OEIndustries Headlamps Rear Lamps Single Function Lamps Interior Lighting Lighting Electronics Body Electronics Energy Management Driver Assistance Systems Sensors Actuators Product Range: Lighting Electrics Electronics Thermal Management Garage Equipment Services: Sales Support Technical Service Original Equipment for Commercial Vehicles, e.g. Buses, Caravans, Heavy Duty Machinery with Lighting and Electronics Street Lighting Airport Lighting Interior Lighting People Counter WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 2

3 HELLA Interior Lighting Global Footprint Global Development Center Local Development Center LDC HCCU Plymouth GDC HIS Wembach LDC HCL Changchun LDC HNTC Nanjing LDC HAM Guadalajara HIS-B Bratislava, Slovakia Manufacturing Plant 3 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

4 Trends in Ambient Mood Lighting History Warm white ambient & cool white task lighting 2009 Glass roof & reflection 2012 Ambient door lighting Theater lighting 2001 First advertised ambient feature Cockpit wrap-around 2005 Mass-market ambient application Proximity Sensing 2006 4 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

5 Trends in Ambient Mood Lighting Latest Applications – Indirect Lighting 5 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 Homogeneity – Improved Refinement : B-Segment Vehicles 2-Color Strategy Becoming Prevalent

6 Trends in Ambient Mood Lighting Latest Applications: Direct Lighting, Major OEM - Mass Global Production 6 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 2-Color Strategy Becoming Prevalent Homogeneity – Improved Refinement: B-Segment Vehicles

7 Trends in Ambient Mood Lighting Latest Applications - Backlighting 7 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 Secret Till-lit Pattern Complements Unique Interior Theme Low Cost Vehicle Leveraging Light Box Technology

8 HELLA Research Connections Between Feelings And Color Exciting/Boldest Pleasing/Bold Pleasing/Slightly Calming Polar – love/hate Amber preferred by women Blue preferred by men Most Pleasing/Most Calming Increasing preference to mint green with age WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 8

9 Premium luxury segment Touch screen HMI interface 10 RGB calibrated colors Injection-molded light guides Floor Console RGB surround (front & rear) RGB Door map pockets (front & rear) 9 Trends in Ambient Lighting First HELLA RGB Application In Europe WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

10 10 Trends in Ambient Lighting Second HELLA RGB Application In Europe Compact car segment RGB foot well lamp & RGB door pin spots LED Modules are color & intensity calibrated Instrument panel decorative film backlighting LIN Control Module to manage customer inputs and vehicle lighting outputs WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

11 Cost Efficient Solutions For Every Segment LED Module - Technology Evolution 1 color 1 Basic color branding 2 color 2 Color branding + white RGB Infinite Mood lighting RGB/LIN Infinite Color harmony & white possible from RGB RGB/LIN + auto-address infinite Common part for all node locations Function Number of Colors Advantage Color tuning Control Separate controller …. higher flexibility RGB/LIN + fixed address infinite Individual node control for color & intensity Programmable storybook effects are possible Color accuracy limited by component selection and production tolerances Exact colors with microchip calibration - temperature compensation etc Architecture integration… lower cost WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 11

12 Cost Efficient Solution for Every Segment HELLA Lighting Flexibility 12 spot linear area WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 LED moduleLED modules + lightguide LED modules, lightguide + flat lightguide PCB LED array + flat lightguide

13 Controller (ALCM) Controller (ALCM) Cost Efficient Solutions for Every Segment New Innovation Potential Self Addressing RGB LIN input Ambient Lighting Module Unique Color & Intensity Effects Or customizable by end user - Personalization - Selectable scenery Pre-packaged OEM functions - Reinforce Branding - Set scenery/experience 13 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

14 14 Cell Phone Applications Downloadable Color Schemes Cell Phone Applications Downloadable Color Schemes Innovation Potential for Ambient Lighting Storybook: The Future is Here! Vehicle Warm-Up Remote Start Vehicle Warm-Up Remote Start 14 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

15 Safety Innovation Potential for Ambient Lighting Focus On Safety And Comfort Comfort Car Access & Start Systems Body Control Modules Rain/Light Sensor Heating Modules Memory Seat Modules 15 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 Driver Assistance

16 16 Innovation Potential for Ambient Lighting We Started It - Ambient Lighting, Since 2001 Innovative Interior Lighting– How Would You Tell Your Story? 16 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013


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