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Lecture 2 Business Model Canvas Examples Jim Aloise.

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Presentation on theme: "Lecture 2 Business Model Canvas Examples Jim Aloise."— Presentation transcript:

1 Lecture 2 Business Model Canvas Examples Jim Aloise

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3 Team 187 NYC April 2013 week 2

4 Team 187 NYC April 2013 week 3

5 Team 187 NYC April 2013 week 4

6 Team 187 NYC April 2013 week 5

7 Team 187 NYC April 2013 week 6

8 Initial Business Concept RIT NSF ICORPS Dec Global lighting industry - $100B LED lighting - $6B, CAGR>40% Enhanced cooling allows Higher lumen output Higher light quality Better reliability LED Replacement Lamps ~500 million sockets * $15/lamp = ~$750M

9 Entrepreneurial co-Lead Kirthana Kripash MBA (Candidate), RIT Entrepreneurial co-Lead Ankit Kalani MS Engineering (Candidate) RIT Principal Investigator Dr. Satish Kandlikar Gleason Professor Mech. Engg., RIT Mentor Dr. Suresh Sunderrajan President, NNCrystal Corp. Kandlikar and RIT Team – NSF I-Corps

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11 Customers Key Partners Channels Kandlikar and RIT Team – NSF I-Corps We are willing to wait 5 to 7 years for the price to fall before we adopt this technology on a wide scale. If you bring us a modular thermal system that provides better cooling at lower cost, we would definitely want to explore this technology.

12 Arka Lights LED array, Lamp components Luminaire Manufacturers LED luminaires and Fixtures DistributorContractorProject/Owner Other Components Arka provides replacement lamps

13 Customers Distribution and Supply We had to pivot! Kandlikar and RIT Team – NSF I-Corps

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15 Arka Lights OEMs LED luminaires and Fixtures DistributorContractor Project/Owner Institutions, Home Owners, Distributors Other Components Arka provides Thermal Modules

16 Customers Key Partners Environment We would like to enter into a partnership to develop heat pipe based products. Heat Exchanger Manufacturer

17 Our competencies lay primarily in the heat pipe industry The most encouragement came from a heat exchanger manufacturer who is looking to expand his product line. Our Business Model iterated; we will now focus on heat pipe based solutions in diverse applications. Kandlikar and RIT Team – NSF I-Corps

18 Arka prototype runs 15 C cooler, allowing more LED placement per lamp Prototype delivers 100 % more lumens for the same form factor ~30% lower cost/unit for similar lumen output The weight of Par38 is 65 percent lower, and the manufacturing cost is $4.50 (current module costs about $2.20) RIT NSF ICORPS Dec Commercial PAR 38 Arka Prototype 52 °C (max) 37 °C (max)

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20 Arka Lights Division? Partnership? Market … Heat Exchanger Manufacturer Design Sources and Technical Experts

21 Negotiations with Heat Exchanger Manufacturer (HEM) ongoing. Arka provides::IP, heat transfer expertise, design HEM provides: Manufacturing, distribution and sales channels Arka will be proactive in exploring other market opportunities. –Additional revenue/cost models will be explored using the methodology of this class Kandlikar and RIT Team – NSF I-Corps

22 The Process: –Iterations occur organically when you respond to market and consumer needs. –Explore unconventional opportunities, be OPEN, and be aware that potential partners may be sitting next to you in a plane. I probably met my future prototyping partner on my way to Stanford. The Market: –Understand your customers, channels and partners –Its about money – customers, partners and yours – respect that without forgetting your core values. Kandlikar and RIT Team – NSF I-Corps

23 RIT NSF ICORPS Dec Total Customers Contacted: 86

24 Week 1 - 9

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26 Business Canvas -

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