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Udo van Slooten PCT Special Applications Business Unit Solid State Lighting SSL Professional Portfolio April 07.

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Presentation on theme: "Udo van Slooten PCT Special Applications Business Unit Solid State Lighting SSL Professional Portfolio April 07."— Presentation transcript:

1 Udo van Slooten PCT Special Applications Business Unit Solid State Lighting SSL Professional Portfolio April 07

2 2 Summary Marketing Plan 2007 strategic direction 2007 - 2010 Mission: –Preserve the innovative image Philips Lighting has with its distribution partners by introducing products based on LED technology (retrofit as well as state of the art products). Strategic Goals: –2006 Channel Activation – Matching the competition –2007 Market share - Positioning Philips as the LED Innovator in the professional channel with a broad portfolio –2008 Differentiation – Differentiation from competition by customer insight –2009 Growth Strategic Objectives: –Develop and source in cooperation with BU SSL and other BUs –Definition of 3 product categories: Easy to Install, Retrofit and New product/market combinations –Penetrate the market to gain initial sales and realize market share –Use distribution strength as barrier for new entrants –Learn and Earn by a short time to market introduction process –Formulate growth strategy with segment teams for long term end user approach –Use Consumer Portable products as image creators

3 3 Product Availability MG Prof Lamps Q2 2007 Q4 2007 AccentLED luxeon 1 MR16 Cool white + Colors AccentLED Luxeon K2 Cool White + Warm White PowerLED GU10 150+lm LED strip kit – LOW Lumen Single Colors + Color changing LED strip kit – HIGH Lumen Single Colors + Color changing Already Available AccentLED luxeon 1 5 types CW+WW DecoLED Indoor & Outdoor Affinium LED String kit LED Modules on/off, system, RGBA Imageo 12 set & 3 set Imageo Consumer range Q3 2007 Retrofit Easy to Install New PMCs LED Freezer* BAT supermarketst/ BU SSL

4 4 AccentLED Luxeon ® I Retrofit: reflector LED lamps Product Information High-power low-voltage (MR16 GU5.3) and mains-voltage (GU10 and E27) LED reflector lamps for retrofit replacement of conventional incandescent and halogen reflector lamps in specific indoor applications Applications Accent, decorative and task lighting Illumination of small objects within short distances (< 1 m) in shops, hotels, restaurants. Highlighting heat-sensitive objects, e.g. in culinary shops, art galleries, museums, libraries etc. TargetRetail and Hospitality End Users Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a box

5 5 AccentLED Luxeon ® I Colors Retrofit: reflector LED lamps Product Information Range extension for the AccentLED Luxeon 1 lamps. All types in red, green, blue and amber/yellow. Applications Accent, decorative and task lighting Illumination of small objects within short distances (< 1 m) in shops, hotels, restaurants. Highlighting heat-sensitive objects, e.g. in culinary shops, art galleries, museums, libraries etc. TargetRetail and Hospitality End Users Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a box AvailabilityMS1: March 2007 MS2: July 2007 Introduction July 2007 (to be confirmed)

6 6 AccentLED Reflector LED lamps Product Information Range extension of the AccentLED LED lamps with higher lumen output (>30lm) only available in coolwhite and warmwhite. Applications Accent, decorative and task lighting Illumination of small objects within short distances (< 1 m) in shops, hotels, restaurants. Highlighting heat-sensitive objects, e.g. in culinary shops, art galleries, museums, libraries etc. TargetRetail and Hospitality End Users Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a box AvailabilityMS1: June 2007 MS2: October 2007 Introduction October 2007 (to be confirmed)

7 7 DecoLED Outdoor lamps Bulb LED lamps Product Information Colored G50 LED lamps and color- changing G60 LED lamps with E27 and B22 base for direct retrofit replacement of standard low-wattage incandescent lamps. Bulb material is from UV resistant polycarbonate. Low Power LEDs Applications A wide range of decorative, party, signage and architectural lighting applications TargetRetail/Hospitality/Municipalities Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a box AvailabilityAvailable in RDCs wk4 (1st batch) 2nd batch in February Almost unbreakable bulbs!!!

8 8 DecoLED Indoor lamps Bulb and reflector LED lamps Product Information Twistline GU10 reflector and G50, G60, and B40 candle (E27) LED lamps in white and various color versions. Bulbs and reflector are glass. Low Power LEDs. Applications A wide range of decorative, party, signage and architectural lighting applications indoor. TargetRetail/Hospitality Distribution PHL WS Installer End User Packaging/artworkBlisters/BU CLE guidelines Packaging configuration 10 in a box AvailabilityAvailable in RDCs. Scarcity in white GU10! Will be solved until March!

9 9 Product Availability MG Prof Lamps Q2 2007 Q4 2007 AccentLED luxeon 1 MR16 Cool white + Colors AccentLED Luxeon K2 Cool White + Warm White PowerLED GU10 150+lm LED strip kit – LOW Lumen Single Colors + Color changing LED strip kit – HIGH Lumen Single Colors + Color changing Already Available AccentLED luxeon 1 5 types CW+WW DecoLED Indoor & Outdoor Affinium LED String kit LED Modules on/off, system, RGBA Imageo 12 set & 3 set Imageo Consumer range Q3 2007 Retrofit Easy to Install New PMCs LED Freezer* BAT supermarketst/ BU SSL

10 10 Affinium LED string kit Easy to Install Product Information All-in-one-box solution allowing quick, easy configuration and installation of flexible wire connected LEDS. Application architectural and decorative lighting applications. Signs and displays. TargetInstaller(/End User) Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a Box (2m), 5 in a Box (6m), also available in 20m reels. Driver, clips, tapes and connectors available separately.

11 11 Application information (1) Philips Affinium LED String system perfectly suitable for architectural applications

12 12 Application information (2) Philips Affinium LED String system perfectly suitable for architectural applications

13 13 Application information (3) Philips Affinium LED String system perfectly suitable for architectural applications

14 14 Installation instructions Kit Affinium LED string system

15 15 Installation instructions Affinium LED string system : kits in cove lighting

16 16 LED Modules Easy to Install Product Information LED modules contain Luxeon LEDs, optics, LED driver electronics and integrated heat sink to ensure reliable and efficient performance LED modules with basic on/off and dynamic controllable functionality. ApplicationDecorative architectural lighting, e.g. wall washing, feature spots Accent lighting in retail, showcases and display cabinets Indoor and outdoor orientation lighting, e.g. paths TargetInstaller(/End User) Distribution PHL WS Installer End User Packaging/artwork Unpacked! RGBA Kit is in planning! AvailabilityMake to order! Leadtime 6wks. Limited stock possible for key customers!

17 17 LED Strip kit Easy to install Product Information All-in-one-box solution allowing quick, easy configuration and installation of LEDS on a rigid strip. 4 strips in a box for mono colors. Color changing strip with an simple control unit. Application Indoor architectural and decorative lighting applications. E.g stairs, furniture. Wall washing and path lighting. TargetInstaller(/end user) Distribution PHL WS Installer End User Packaging/artworkCarton box/MG Prof guidelines Packaging configuration 10 in a Box AvailabilityMS1: March 2007 MS2: June/July 2007 Introduction July 2007

18 18 Product Availability MG Prof Lamps Q2 2007 Q4 2007 AccentLED luxeon 1 MR16 Cool white + Colors AccentLED Luxeon K2 Cool White + Warm White PowerLED GU10 150+lm LED strip kit – LOW Lumen Single Colors + Color changing LED strip kit – HIGH Lumen Single Colors + Color changing Already Available AccentLED luxeon 1 5 types CW+WW DecoLED Indoor & Outdoor Affinium LED String kit LED Modules on/off, system, RGBA Imageo 12 set & 3 set Imageo Consumer range Q3 2007 Retrofit Easy to Install New PMCs LED Freezer* BAT supermarketst/ BU SSL

19 19 Imageo Candle Light 3 set/12 set New product applications Product Information Set of 3 and 12 glass candle lights with rechargeable LED unit in the base giving a warm, flickering light ApplicationsIdeally for bars/restaurants/hotels. TargetHospitality Distribution PHL WS End User Direct sales! Packaging/artworkCarton/BU CLE guidelines Packaging configuration 3 set: 5 in a box 12 set: 3 in a box AvailabilityOn stock

20 20 Imageo Candle Light Colors New product applications Product Information Colored version of the successful Imageo Candle Lights. Candles are made from plastic. Applications Ideally for use in gardens, terraces and other outdoor spaces of bars/restaurants/hotels. TargetHospitality Distribution PHL WS End User Direct sales! Packaging/artworkCarton/BU CLE guidelines Packaging configuration 5 in a box AvailabilityLimited availability in RDC

21 21 Imageo Table Light New product applications Product Information Easy to use decorative substitute for wax candles. Creates mood and atmosphere without fire danger. Gives warm light. -Two light cones with charger -24 hrs light thanks to inductive charge base - Shake and shine to switch on/off Applications Ideally for use in lobby, bar, guest rooms and other indoor spaces of bars/restaurants/hotels. Gift item! Target Hospitality All within professional channel Distribution PHL WS End User Direct sales! Packaging/artworkCarton/BU CLE guidelines Packaging configuration 5 in a box AvailabilityLimited availability in RDC

22 22 New Product Applications

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