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IScentU..."Two of Histories Best Fragrance Diffusers"

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Presentation on theme: "IScentU..."Two of Histories Best Fragrance Diffusers""— Presentation transcript:

1 iScentU..."Two of Histories Best Fragrance Diffusers"

2 Make sure Lampe is at least ½ full of Scentier Lampe Parfum. Prior to lighting make sure Cut Off Cap was on Lampe preventing weakening and evaporation. You have allowed the dry cotton wick to soak for at least 5 minutes. You keep the lighter flame on the wick until screen glows. Do not hold lighter flame on wick assembly for longer than 1 minute. You have waited for the wick to heat up, for at least 1 minute, before re-lighting. Make sure your lighter has a robust flame. Do not use matches. Make sure you are not operating Lampe in front of a fan or draft. It may be time to replace your cotton wick or clean wick assembly. Your Platinum Wick® won't light or stay lit.

3 LAMPE CARE: Keep the Lampe covered, with the Cut Off Cap, to avoid evaporation and weakening fragrance when not in use. Avoid letting your Lampe run out of Parfum. This will cause the tip of the cloth wick to dry out and char possibly preventing the Platinum Wick® from lighting. Change the cloth wick when fragrance strength weakens or if the Platinum Wick® becomes difficult to light. The Platinum Wick® can be cleaned by soaking the entire wick assembly in rubbing alcohol or our Neutralizer product for minutes. We recommend diffusing a Lampe full of Neutralizer after every fragrance uses to keep Platinum Wick® clean and your fragrance quality pure. Do not trim the cloth wick. If it is too short the Platinum Wick® will not light.

4 iScentU is the best opportunity in the home fragrance industry because of; Product Benefits EPA Compliance Exclusive Distribution To evaluate both our diffusers benefits lets take a brief look back at the history fragrance diffusion. Since biblical times we have been lifting up fragrant offerings. The quest for the perfect diffuser began with the discovery of precious extracts from plants which could be blended into medicinal essential oils, incense, potpourri, and luxury personal perfumes. Some of the earliest fragrance diffusers were incense burners, bowls of fragrance water and bouquets of flowers. In the 1800s affluent Women carried tussy mussies containing potpourri and flowers to cover up the odors left behind their horse drawn carriages. The search for a stronger and longer lasting more natural home fragrance continues today. According to industry surveys the three most important home fragrance benefits to consumers are; The Quality of the Fragrance The initial time it takes to smell the scent How long the residual scent lasts after use Lets examine some of histories best diffusers, and evaluate there strengths and weaknesses. Lets see which ones have the best combination of benefits most important to U.

5 In The Beginning Atomizers (1888)

6 The Catalytic Lamp (1887) In The Beginning

7 Aerosol Room Sprays Incense Sticks / Cones In The Beginning

8 Tapers & Candles (1970s) Pillar Candles Scented Votive Candles In The Beginning

9 Scented Drawer Liners Packaged Potpourri (1981) Light Bulb Rings In The Beginning

10 And Then There Was… Potpourri Pot (1984) Tea Light Diffusers Tin Containers Filled Candle

11 Scented Chips (1987) Electric Simmer Pots Liquid Potpourri (1988)

12 And Then Came… Jar Candles Envelope Sachets Carpet Sprinkle

13 Candle Warmers Plug Ins Light Bulb Warmers (Scentsy 2004) Plug In Wax Melter

14 And Then Came… Reed Diffusers (out sold candles in ) Electronic Fans with Scented Paper Electronic Vaporizers

15 StrengthRangeQuality D é cor SafetyCost Ease of UseTimeResidualEcoTypes Atomizers * *** ** Catalytic Lamp ** * ** * Stove Simmers ** *** * Room Sprays * **** * Scented Votives ** ** * Scented Pillars ** ** * Package Potpourri ****** ** Light Bulb Rings * * *** ** Incense Cones Potpourri Pot * * * * Tea Light Diffusers * ** * * Plug In Simmer Pot * ** * Scented Wax Chips ** * * Liquid Potpourri * ** ** * Jar Candles ****** Envelope Sachets **** * Carpet Sprinkles * **** * Plug Ins ** * Reed Diffusers * * * Electronic Fans * * ** Vaporizers * * **

16 Diffuser / Benefit StrengthRangeQuality D é cor SafetyCost Ease of UseTimeResidualEcoTypes Catalytic Lamp ** * ** * Stove Simmers ** *** * What would happen if someone could improve the stone age catalytic lamp by inventing a new wick which would improve fragrance quality, safety, be easier more economical to use and have a low impact on our environment. You could check off every benefit category box and would have the worlds best fragrance delivery system.

17 The Platinum Wick is designed to light fast, be easy to maintain, and disperse perfume quality fragrance without an open flame, making it safer to use than a candle. Histories catalytic lamp and the Scentier Lamp featuring the Platinum Wick operate in similar ways. Introducing Scentier featuring the Platinum Wick® Historys Best Fragrance Diffuser Diffuser / Benefit StrengthRangeQuality D é cor SafetyCost Ease of UseTimeResidualEcoTypes Scentier *********** Catalytic Lamp ** * ** *

18 15% of a 16oz bottle of fragrance is burned up just by lighting the stone burner. The Platinum Wick is efficient using 35% less fragrance than a stone burner. A 16 ounce bottle of Scentier Lamp Fragrance provides 36 hours of scent. Thats 72 thirty minute uses at $18.00 per 16 ounces is a cost of.25 cents per use Lighting the Platinum Wick is a much safer process because it eliminates the dangerous 2 minute 6 inch open flame. Eliminating the open flame also makes the Platinum Wick more economical to use;

19 It takes an additional 10 minutes longer for the stone burner to absorb fragrance into the burner. This is what makes the quality of fragrance diffused by the Platinum Wick and its lifetime so much better than the catalytic lamp with a stone burner.

20 iScentU is the best opportunity in the fragrance industry because of; Lets take a look at EPA compliance and how it affects your business Indoor air quality has become an important issue over the last decade with the increased air pollution and green house gasses effecting our environment. Scentier Lamp fragrance has been formulated to have a low impact on our environment and also be biodegradable. Scentier Lamp Fragrance is the only CARB (California Air Resources Board) compliant, EPA approved lamp fragrance in the world and the only way to make it is patented. EPA Compliance

21 iScentU is the best opportunity in the fragrance industry because of; EPA Compliance Lets take a look at EPA compliance and how it affects your business Indoor air quality has become an important issue over the last decade with the increased air pollution and green house gasses effecting our environment. Scentier Lamp fragrance has been formulated to have a low impact on our environment and also be biodegradable. Scentier Lamp Fragrance is the only CARB (California Air Resources Board) compliant, EPA approved lamp fragrance in the world and the only way to make it is patented. All diffusers disperse fragrance in one of three ways; 1) Heat (open flame, electricity, batteries) 2) Compressed Air or Gas (Aerosol Sprays) 3) High Vapor Pressure Chemicals (reed diffusers) Many of these delivery systems have been altered to the point of not being effective or banned all together by environmental air quality legislation.

22 California Code of Regulations Title 17, Division 3 Chapter 1 – Air Resources Board Subchapter 8.5 – Consumer Products Article 2 – Consumer Products § Standards for Consumer Products. (a) Except as provided in Sections (Exemptions), (Innovative Products), (Variances), through (Alternative Control Plan), and 94567(a)(1) (Hairspray Credit Program), Title 17, California Code of Regulations, no person shall sell, supply, offer for sale, or manufacture for sale in California any consumer product which, at the time of sale or manufacture, contains volatile organic compounds in excess of the limits specified in the following Table of Standards after the specified effective dates.

23 (b) According to the United State Environmental Protection Agency (EPA Rule 40 CFR Part 59) and the California Air Resources Board (Title 17, CA Health & Safety Code, Sec ) catalytic lamp fuel is classified as a liquid air freshener and can contain at most 18% VOCs (volatile organic compounds). All catalytic lamp fragrance, except ours, contains a minimum of 89% alcohol. Alcohol is a VOC. This makes all other lamp fragrances illegal to sell.

24 The catalytic delivery system has one more marketing benefit that definitely tips the scale in its favor but is not on our chart. That benefit historically has been the claim that the stone burner oxygenates the air, kills odors and kills bacteria. We know it has nothing to do with the magic stone burner but more likely with the alcohol in the fragrance. However we cannot substantiate that the old formula kills bacteria. We currently do not make that this claim however we can say Scentier Lamp Fragrance eliminates odors and purifies the air. Its on the back of our fragrance bottle and we have testimonials to prove it!

25 iScentU is the best opportunity in the home industry because of; Exclusivity Ask yourself Why have most people never heard of the 100 year old lead item in the home fragrance industry? There was a combination of events that caused thus creating the VERY REAL opportunity U have today in Store buyers were scared of liability caused by the 2 minute 6 open flame The lamp Fragrance was not compliant One company had held patents on the stone burner for years prior and only sold to High End Luxury stores, and through direct sales in every county except the USA. Catalytic Lamps were never sold in mass retail stores, just in small high-end specialty stores who dont ask compliance questions and are not on the CARBs radar as a Target or Wal-Mart would be. Our opportunity exists because the lead item in the home fragrance category never became discounted and saturated. CARB has notified the EPA about the non compliant fuel and who the violating manufacturers and retailers are. When the EPA finally enforces federal law all of the other Fragrance Lamp suppliers will be fined or discontinue sales of the item. One day the only place you will be able to buy a Fragrance Lamp or Lamp Fragrance refill will be from U. Approximately 6 million current lamp lovers will need a new source for their fragrance.

26 Introducing Stonewick Fragrance Water Diffuser Powered by Water Blended by U StrengthRangeQualityDécorSafetyCost Ease of UseTimeResidualEcoTypes Reed Diffusers ** * Stonewick ********* Stonewicks are made from a patented blend of 13 naturally occurring minerals. This novel material is 50% air yet you can still hold them in your hand. Stonewicks are so porous they allow the natural evaporation of water to lift the essence into the air, not by burning it using an open flame or high pressure chemicals which degrade the scent and pollute our environment. Stonewicks are safer to use than candles and the best way to naturally diffuse pure essential fragrance oils. Nothing to light or plug in just add water! And Stonescent Stonescent is pure concentrated fragrance oil made only from natural extracts and safe man made fragrance compounds. It is not essential oil but that can be a good thing. Some plant oils can cause rashes and allergies when breathed. Some only have only medicinal benefits and other scents are not possible to replicate naturally. Stonescent is the closest formula possible to what we commonly think of as an essential oil. We do not use any non-eco-friendly compounds such as glycol ethers, isoporaffinc hydrocarbons, or surfactants because they are bad for us, our environment, and they clog the stonewicks.

27 Stonewick® Fragrance Water Diffuser Features and Benefits Are washable, with alcohol, making them reusable with multiple fragrances. They are sustainable and can be enjoyed for a lifetime. Fragile handle with care. Allow fragrance strength to be adjustable according to your unique sense of smell. Wick fragrance 33 times faster than wooden reeds. They begin to disperse fragrance instantly wicking up to full strength in less than 20 minutes. Absorb 2.5 times more fragrance than wooden reeds allowing fragrance to linger for days, even without fragrance in the vessel. Safe - For anyone to use with nothing to light or plug in they make great fund raisers Economical - They work with water and wick so fast they can be used on demand, a little bit at a time, instead of having the entire fragrance content stay in the vase.

28 Would someone please make a quality car air freshener that works and does not look tacky. Introducing StoneCent Use Stonecents in lockers, drawers, closets and your car. The stone coins are made from the same porous material as Stonewicks and are designed to absorb and hold fragrance for a long time. Simply add a few drops of Stonescent on the coin, allow to air dry, place in sachet, necklace hanger or place separately in coin holders or slip a few under the seats. The warmth of the sun on the car will also cause the fragrance to disperse. They can be refreshed as desired. This is what our nose fragrance evaluator had to say about StoneCents Had hanging in my car now it has been like three weeks. Lavender is very neutral and still going strong. I put about 5 drops on each stone and put them all in there. Like this one a lot.

29 So far Stonewick has spent 9 years working on what most thought were impossible challenges to overcome in the home fragrance industry. In 2004 when Jon and I first found out about the CARB problem we saw an opportunity, a dream to have the only patented catalytic lamp and fragrance on the market. Today U, not the retailers, all are the exclusive beneficiaries of that dream coming true. Why? Because the retailers cant demonstrate them as well as U can through the iScentU party plan. iScentU is the best opportunity in the home fragrance industry because of; Our Diffusers Benefits EPA Compliance Exclusive Distribution through U


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