Presentation on theme: "Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power."— Presentation transcript:
Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power
Philips Automotive – Aftermarket 2 In Automechanika 2004 Continuously improve safety and comfort for cars, trucks/buses and motorized 2wheeler vehicles with leading lighting technologies Philips clearly demonstrated its dedication to its mission statement.
Philips Automotive – Aftermarket 3
4 What were the reactions…
Philips Automotive – Aftermarket 5 Latest result: The senior jury (the Older you get, more light is needed to see better) appear to be extremely happy with NightGuide, –92% find the product performance Very Good to Excellent ! –Overall 98,9 % good - excellent about NightGuide in every aspect !
Philips Automotive – Aftermarket 6 Other Feedback In some cases consumer feedback was that the lifetime of the lamp was too short, due to: –high board voltage that shortens the lifetime of the product –high yearly mileage (more than km/yr) Further more: Day time running light is more and more enforced thought out Europe
Philips Automotive – Aftermarket 7 NightGuide + Therefore: Philips responding to consumer needs and as an innovator, introduces
Philips Automotive – Aftermarket 8 Technical explanation: Thanks to our technological expertise and due to research & development: –we achieved Improvement of geometrical filament design New gas composition and adapted pressure Optical finish of the quartz glass tubes –which made it possible to improved bulb performance (longer lifetime) without loosing any light performance
Philips Automotive – Aftermarket 10 Our Target Group… Europe Cautious: Driving in a cocoon –Reasons to change their car bulbs would be to have a safer, a more economical and powerful model –Safety, comfort and quality are the first purchase criteria for Cautious drivers Europe Rational: More pleasure, no stress –Rational would change their actual car bulbs for a safer or a more powerful model –According to them, auto equipment specialists offer the best ratio quality/price –Xenon headlights are a good way to increase safety –Driving pleasure and safety first for rational drivers Cautious & Rational drivers represent 25% of the total EU drivers
Philips Automotive – Aftermarket 11 What do Cautious and Rational state ?* My cars light bulb's light is designed to give me a better vision in bad weather My cars light bulbs' beam is twice as long as an average bulb's beam, giving me a better view of the distant road My bulbs' light is designed to improve the contrast and to give better vision at night, giving better road sign reflection My cars light bulbs are made of non dangerous materials My car lights bulb are the best in class * Consumer segmentation France/Germany 2006
Philips Automotive – Aftermarket 12 NEW NightGuide Double Life Product Name: NightGuide USP: 3-Color Safety Tag-on: New – Double Lifetime
Philips Automotive – Aftermarket 13 NightGuide Double Life : Packaging OCTOBER 06 New Special Pack Anti-theft integrated (one) Optimized Lamp visibility 2 lamps per pack Hanging option / Stand up Pack by 5 FEBRUARY 07 New Blister Anti-theft integrated Optimized Lamp visibility 1 lamp per pack Pack by 10 The codes do not change. The codes remain the same as the previous NG generation.
Philips Automotive – Aftermarket 14 NightGuide Double Life- Codes (without Sticker) Special Language1 LANGUAGEPack with 2 lamps NightGuide Double Life EN, DE, Fr, It, NL Special DescriptionOrder EntryGOCEAN 1EAN 312NC H1 NGDL L112258NGDLS H4 NGDL L112342NGDLS H7 NGSDL L112972NGSDLS H7 NGRDL L112972NGRDLS Special Language2 LANGUAGEPack with 2 lamps NightGuide Double Life EN, ES, P, SE, PL, RU Special DescriptionOrder EntryGOCEAN 1EAN 312NC H1 NGDL L212258NGDLS H4 NGDL L212342NGDLS H7 NGSDL L212972NGSDLS H7 NGRDL L212972NGRDLS Special
Philips Automotive – Aftermarket 15 NightGuide Double Life Codes (with Sticker) DescriptionOrder EntryGOCEAN 1EAN 312NC H1 NGDL ADAC L112258NGDLS H4 NGDL ADAC L112342NGDLS H7 NGSDL ADAC L112972NGSDLS H7 NGRDL ADAC L112972NGRDLS DescriptionOrder EntryGOCEAN 1EAN 312NC H1 NGDL 3VO L112258NGDLS H4 NGDL 3VO L112342NGDLS H7 NGSDL 3VO L112972NGSDLS H7 NGRDL 3VO L112972NGRDLS Specials with ADAC Stickers Special with 3VVN Stickers
Philips Automotive – Aftermarket 16 Blister DescriptionOrder EntryGOCEAN 1EAN 3 H1 NGDL L NGDL B H4 NGDL L212342NGDL B H7 NGSDL L212972SNGDL B H7 NGRDL L212972RNGDL B LanguagesEnglishSwedishPolishRussian NightGuide Double Life Codes of Blister by 1lamp Blister DescriptionOrder EntryGOCEAN 1EAN 3 H1 NGDL L NGDL B H4 NGDL L212342NGDL B H7 NGSDL L212972SNGDL B H7 NGRDL L212972RNGDL B LanguagesEnglishDutchSpanishPortuguese Blister DescriptionOrder EntryGOCEAN 1EAN 3 H1 NGDL L NGDL B H4 NGDL L212342NGDL B H7 NGSDL L212972SNGDL B H7 NGRDL L212972RNGDL B LanguagesEnglishFrenchGermanItalian The blister codes by 1 lamp of NGDL remains the same as the previous NG generation. The blister codes by 1 lamp of NGDL with ADAC & 3VVN stickers will also remains the same as the previous NG generation specials with ADAC & 3VVN stickers.
Philips Automotive – Aftermarket 17 The right NightGuide Double Life For Every Vehicle: H7r, H7s H7s for Projectors H7r for Reflectors
Philips Automotive – Aftermarket 18 H7r lamps Beam color output for H7r lamps has been further improved. Double strip: Reinforcement of the 3 colors