Presentation on theme: "Rallying For A Cause F OSTER A CHILD FOR A DAY F OSTER A CHILD FOR A DAY Our rally in its 12th edition will partner with various child care homes to."— Presentation transcript:
Rallying For A Cause F OSTER A CHILD FOR A DAY F OSTER A CHILD FOR A DAY Our rally in its 12th edition will partner with various child care homes to bring a positive change amongst orphans and the under privileged children. This unique social initiative aims to make a difference amongst participants and more significantly to the orphans and under privileged children. The event would help widen the horizons of these children, some of whom would have never traveled in a car. Children would get to experience different things and interact with people from different walks of life The endeavor of this concept Foster a Child for a Day car rally is to bring hope, joy in the lives of these children and to make them feel special for this one day and giving an ever lasting memory. This rally would also give our partnering corporate brands a chance to fulfill their responsibility towards the society. Each cars crew would consist of a driver, a navigator and minimum of one orphan or under privileged Child.
Rallying For A Cause F OSTER A CHILD FOR A DAY F OSTER A CHILD FOR A DAY An opportunity to generate Positive Brand Image. A chance to be a part of a unique Corporate Social Responsibility (CSR) initiative. CSR is a part continuing process of building long term value for your brand. FFCR will associate with this noble cause subject to the confirmation by Title Sponsor & acceptance of the idea by orphanages in various cities. BRINGING 1000 SMILES ON THE FACES OF UNDERPRIVILEGED CHILDREN … UNLEASHING THE WINDS OF CHANGE … Benefits to our Sponsors & Partners
USP of Rallying by Night … We want to create a Fun & Adventurous family outing on a relaxing weekend, less traffic in the evening followed by a Lavish Entertainment Setup and Dinner, will be liked and become a complete weekend outing for families and will also break the monotony of having an afternoon rally we have been doing for years. A Twist is always appreciated !
The Story T he Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the time, distance and speed. - The thought behind the conceptualization of FFCR was to provide a complete package to the audiences & participating brands alike. A platform which provides families with a day out in sun & is a perfect branding and marketing tool for corporate. - To make this dynamic rally more family oriented the elements of luck, direction sense, general knowledge and special tasks were introduced in 2003 as key factors to decide the rally winners. - The quantum of the rally became bigger when FFCR expanded its wings in 2006 to the cities of Jaipur, Chandigarh, Ludhiana, Lucknow and Kolkata.
- The strength of the rally can be gauged by the fact that corporate giants such as Toyota, Chevrolet, Maruti Suzuki, Hyundai, Ford and Indian Oil have opted for the Title Sponsorship over the last 9 years. - The Rally has amassed tremendous response over the years with strong advertising and PR activities on all prominent electronic and print media. - In the Year 2010 the rally hit a all time high by associating with the XIX Commonwealth Games while celebrating 30 days to go for Commonwealth Games The Story
W hat started as an Endeavour to carve a niche for Rashi ; has now become a brand in itself…Since its inception our rally has partnered with many a corporate giants. It is family oriented and has the capacity to reach masses.
Proposed Dates & Venues for 2012 S. No. PlaceDate Flag Off Venue / Culmination Venue 1 Jaipur 26 th Aug. 12 To be Decided 2 Chandigarh 9 th Sept. 12 To be Decided 3 Delhi 16 th Sept. 12 To be Decided 4 Ludhiana 23 rd Sept. 12 To be Decided Finalization of venue shall be done by end of July. The Venues will be prime properties in the respective cities as per our previous record. Dates and day of rally is variable we may plan according to our lead sponsors
FAMILY FUN CAR RALLY W hat makes the Family Fun Car Rally Concept Unique Concept ? A
Event Concept Concept Note - Common for all cities :– Delhi, Chandigarh, Jaipur & Ludhiana The Family Fun Car Rally is a platform to bring in families from different households together. This Rally unlike other rallies is basically a leisure activity for the families and does not go for speed but instead, people win it with Attention, Integration, General Knowledge, Right Aptitude and great Sense of Reasoning. The contestants have to start from a point, reach and cross various hurdles and landmarks & Analyze their movements. There are clue cards, Q & A sheets which also needs to be filled in correctly and carried till the finishing point. The top 3 contestants who score maximum points are declared winners, no matter who ever reaches first at the finishing point. The Rally also has a few special category based prizes and a lot of free bees for contestants.
Event Concept Route The route would vary from km depending on the city and Flag Off location. Route chart would be given to all the participants at the time of Flag Off. Route chart is given to test the participants direction sense and their knowledge of the city roads. It is not less than a treasure hunt ! Route chart will give direction till 5th Marshal and post that participants will have to reach the next marshal by solving the route clues that would be given en route.
Marshal Booths are kind of check posts located en route which every participating car has to touch to score maximum points. Total no. of Marshal Booths can vary between 5 to 8 nos. The participants check in at all the marshal booths and pick up the envelope containing Lucky Score and Questionnaire Sheet. Marshall Booths Event Concept
Participant's pick up a sealed envelope at each marshal booth which contains lucky scores from 0 to 9. Lucky Score Envelopes picked from all the marshal booths have to retain by the participants. These envelope have to submitted at the final scoring counter at the culmination venue. Score Envelop Special Task Card Participants get special task cards at the flag off venue. This card lists 5 to 10 tasks which have to be completed en route. These tasks are assigned to make the rally more interesting and challenging. Event Concept
Participants will get puzzle, a 10 pointer cross word and Rubik Cube from Marshal Booth no. 1, 2 and 3 respectively. All three have to be solved before reaching the next marshal booth en route. The puzzle, cross word, and Rubik Cube will be sealed and handed over to the participants at the next marshal booth to carry forward. Unsealed Puzzle, Cross Word, Rubik Cube would not be accepted at the time of scoring. Solved Puzzles, Crosswords and Rubik Cube has to be submitted at the time of scoring. Puzzle, Cross Word, Rubik Cube Route Clue Route clues will be given to guide the participants from 5th marshal booth onwards. Route clues will be in the form of encrypted / jumbled letters. Clues will be given at marshal booth no. 4. Event Concept
Total Scoring The total score is the cumulative score of : Lucky score, Score from the puzzle, Score from the crossword, Score from the Rubik Cube Score from the questionnaire, Score from the route clues solved, Bonus Points from the special tasks completed. Participants getting the highest score will be declared as the WINNER. Questionnaire Envelope Participants get a questionnaire envelope containing questions based on general knowledge from the 5th & 6th Marshal Booth. The questionnaires picked up from the marshal booth have to filled before reaching the next marshal booth en route. The envelopes will be sealed and handed over to the participants to carry forward. The unsealed envelopes would not be accepted at the time of scoring. Event Concept
Prize Distribution * Best Decorated Car * Best Dressed Family Event Concept * General Categories 1st, 2nd & 3rd * Lowest Score The winners walk away with many exciting prices. At Flag Off At Culmination
The Advertising & Publicity Plan What makes Family Fun Car Rally the most talked about event ?
The Advertising & Publicity Plan The detailed publication plan for Delhi, Chandigarh, Jaipur and Ludhiana will be intimated by end of July. HT City / Dainik Jagran / Dainik Bhaskar / Punjab Kesari HT City / Dainik Jagran / Dainik Bhaskar Punjab Kesari Ludhiana Chandigarh Delhi S. No. CityName of the PublicationMinimum Ad. Space 300 CC HT City / Rajasthan Patrika / Dainik Bhaskar HT has consented to be the Media Partner Jaipur 2 half page & 3 Quarter Page Ads CC
Our previous rallies were covered extensively by all the leading newspapers of India like Times Of India, Hindustan Times, Dainik Bhaskar, ANI, Nav Bharat Times, Indian Express and all the major television channels like :- Star-TV, Zee TV, Sahara TV, Aaj Tak, IBN 7, NDTV etc.. A reputed PR agency will be engaged for managing the print and electronic media effectively. S.No City Particular Quantity 1 Ludhiana Sms / Teasers 1,00,000 each 2 Chandigarh Sms / Teasers 1,00,000 each 3 Delhi Sms / Teasers 1,00,000 each 4 Jaipur Sms / Teasers 1,00,000 each The Advertising & Publicity Plan Tentative Digital Advertising Plan Press Coverage
The Flag Off & Culmination Plan What makes the Flag Off & Culmination Venue event full ?
The Flag Off Plan The Flag Off Ceremony is indeed the brightest moment of Family Fun Car Rally. The fabulously decorated cars along with their smartly dressed owners is a sight not to be missed. The rally garners huge response from the Print & Electronic Media. The flag off ceremony is extensively covered by the Media. Our chief guests along with the Sponsors senior officials flag off the participating cars at an interval of 30 to 60 seconds. Not to forget, the Sponsor Partners ensure their BRAND Visibility for one and all.
Itinerary - The online registration of the participants begins 10 days prior to the rally. - All pre confirmed participants register at the venue by 2:30 P.M. - A mandatory briefing session on the rules & regulations of Family Fun Car Rally is given to the final participants from 3:30 P.M. - Participating cars with their allotted car number stickers no. are lined up to be Flagged Off. - Various enthralling contests will take place after the cars are lined up. -Best Decorated Car -Best Dressed Family - The Chief Guest, an eminent political personality or a famous socialite, flags off the rally after judging the contestants along with the sponsors representative. - The 12th Family Fun Car Rally 2012 will be flagged off on the prescribed dates in each city by 4 P.M. - Refreshments are provided at the time of briefing for all participants. - A vibrant DJ, Dance Troupes & a Vivacious MC will be there to keep the participants entertained.
The Culmination Plan After the grueling rally, searching marshals and picking lucky scores, confusion of filling questionnaires and completing the special tasks, the participants finally reach the venue awaiting the final results… What awaits them is relaxing fun filled activities & entertainment. While the rally organizing team works on the technicalities of calculation of scores, the participants would be provided with Buffet dinner and a healthy dose of Entertainment. The culmination ceremony is a perfect platform to give your brand an extra mileage in the presence of potential customers.
- The 12th Family fun Car Rally 2012 will culminate on the prescribed date at about 8:00 P.M. - Our technical team conducts the detailed scoring for the participants. - Our Master of Ceremony will keep the contestants engaged in various interesting and entertaining games and till the time the results are announced. - Both print and electronic media will be present to cover FFCR Various product displays stalls of our partners at the venue. - Entertainment will keep the mood and tempo of the participants high while they are awaiting the rally results. - The results for various categories would be announced and our chief guest along with our sponsor's senior officials will distribute the prizes. - The Culmination Ceremony can be used as a perfect platform for product launches, celebrating your company's family day or as an outdoor activity for your employees. Itinerary
W hat makes Family Fun Car Rally a value creating proposition for your brand ? Sponsorship
Benefits to Title Sponsors S.NO City Solo Presenter (Option 1) Joint With Media Partner (Option 2) 1LudhianaRs. 12,00,000/-Rs. 10,00,000/- 2ChandigarhRs. 12,00,000/-Rs. 10,00,000/- 3Delhi______Rs. 25,00,000/- 4JaipurRs. 12,00,000/-Rs.10,00,000/- Title Sponsor (One In Each City) * Hindustan Times has consented to be the media partner for Delhi OR *
Benefits to Title Presenter Option 1 - Designated as Solo Sponsor. As solo sponsor, the presenting rights of FFCR 2012 will be entirely with the participating brand in all communication & branding with no media partner. Option 2 - Designated Joint Sponsor along with the Media Partner. As a joint sponsor the presenting rights of FFCR 2012 will be shared with media partner in all communication and branding.
Common Benefits Designated as Title Sponsor in all printing plans, publicity plans, venue branding and media coverages. (Elaborated plan will be discussed). The MD / Senior Dignitaries of your company along with the Chief Guest will Flag Off the rally. Sponsors Logo will be featured in the most visible spot in all the collaterals, brandings and Flag off Flag. Sponsors products and commercials can be displayed at the briefing and culmination venue.
20 confirmed participation places in FFCR 2012 as per the consensus Title Sponsor's brand. A ready made platform to launch or promote your product amidst existing and potential customers. The launch plan can be on a large scale by increasing the budget where in dealers and distributors can also be a part of it. This promotion can be staged before the prize distribution during the culmination ceremony. IMPORTANT * Kindly find the tentative designs on the Slide Ads & Collaterals.
S.NOCity Cost 1LudhianaRs. 5,00,000/- 2ChandigarhRs. 5,00,000/- 3Delhi Rs. 8,00,000/- 4JaipurRs. 5,00,000/- Associate Sponsor Benefits to Associate Sponsor Designated as Associate Sponsor of Family Fun Car Rally Designated as Associate Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) Space to display your product at the Flag Off / Culmination Venue and at the Marshal Booths. 10 confirmed participation in FFCR 2012 as per the consensus of the Sponsor's brand. Sponsors products and commercials can be displayed at the briefing and culmination venue. Entertainment followed by lunch for participants after the rally. IMPORTANT * Kindly find tentative referral ad designs and other collaterals on the slide Ads & Collaterals.
S.NOCity Cost 1LudhianaRs. 2,00,000/- 2ChandigarhRs. 2,00,000/- 3DelhiRs. 3,00,000/- 4JaipurRs. 2,00,000/- Co Sponsors Benefits to Co-Sponsor Designated as Co- Sponsor of Family Fun Car Rally Mentioned as Co-Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) Space to display your product at the Flag off / Culmination Venue and at all the Marshal Booths enroute. 5 confirmed participation in FFCR 12 in consensus to the sponsor's brand. Entertainment followed by lunch for all participants after the rally IMPORTANT * Kindly find tentative referral ad designs on the slide Ads & Collaterals.
What makes the Family Fun Car Rally a unique branding opportunity ? B RANDING
Branding Opportunities Printing / Branding Plan Per City FFCR Printing Particulars Approx. Qty. Car Rally Posters 500 Rules & Regulations Booklet 200 Entry Forms 1000 Number Stickers (Small) 150 Number Stickers (Big) 150 Car Sticker Posters (2 for each car) 500 Marshal Booth Banners 25 Score Envelopes 1500 Questionnaire Envelopes 1000 Task Card 150 Guiding Route Plan 150 Badges 500
FFCR Branding Registration Backdrop Briefing Backdrop with sponsor's panel Flag off Backdrop with sponsor's panel Car Rally Gate (Box shape both side) Marshal Booths en route (5-10 nos.) Culmination Backdrop with sponsor's panel Hoarding as applicable * All the other necessary printing jobs related to the Car Rally.
Ads & Collaterals Referral Design of Flag Off & Culmination Gate
Ads & Collaterals
28 th Aug. `110 (Chandigarh) 18 th Sept. `11 (Delhi) 25 th Sept. `11 (Jaipur) FAMILY FUN CAR RALLYFLAG OFFCULMINATION Hotel Park View Tivoli Gardens & Resorts Royal Orchid Shri Ajay Maken Cabinet Minister of State for Youth Affairs and Sports, Govt Of India Smt. Brij Kishore Sharma Cabinet Minister Transport Govt. Of Rajasthan Sh.Ram Niwas Paswan Cabinet Minister of State for Youth Affairs & Sports, Govt Of India RALLY FLAG OFF BY 11 th Car Rally Details of Previous Family Fun Car Rallies Tivoli Gardens & Resorts Royal Orchid NEXT
3 rd October`10 (Ludhiana) 22 th Aug. `10 (Chandigarh) 4 th Sept. `10 (Delhi) 19 th Sept. `10 (Jaipur) FAMILY FUN CAR RALLYFLAG OFFCULMINATION Hotel Park View Commonwealth Games Office Hotel Jaipur Palace Hotel Gulmor Shri Suresh Kalmadi Chairman IOA Smt. Golma Devi Minister of State for Khadi & Village Ind. Shri Harish Rai Dhanda Chief Parliament Secretary, Govt. of Punjab Commonwealth Games Office Sh.Jagannath Paharia Honble Governor of Haryana RALLY FLAG OFF BY NEXT 10 th Car Rally Details of Previous Family Fun Car Rallies
Sh. Harish Rai Dhanda Minister – Rural Development, Punjab & Sh. Raj Khurana State Minister-Finance, Punjab 6 th Sep. `09 (Ludhiana) 13 th Sept. `09 (Chandigarh) 20 th Sept. `09 (Delhi) 25 th Sept. `09 (Jaipur) NEXT Life( A Leisure Hotel) Hotel Shivalik Tivoli Gardens & Resorts Hotel Ashoka, Jaipur Hotel Ashoka, Jaipur Hotel Ashok Baithak Kalagram Sh. Deependra Singh Honble Speaker, Rajasthan Vidhan Sabha Smt.Krishna Tirath Cabinet Minister Women & Child Development & Sh.Yogananad Shastri Speaker, Delhi Vidhan Sabha Sh.Jagannath Paharia Honble Governor of Haryana FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY 9 th Car Rally Details of Previous Family Fun Car Rallies
17 th Aug. 08 (Jaipur) 31 st Aug. 08 (Chandigarh) 7 th Sept. 08 (Ludhiana) 14 th Sept. 08 (Delhi) 21 st Sept. 08 (Kolkata) NEXT FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY 8 th Car Rally Details of Previous Family Fun Car Rallies Jaipur Palace & ResortsHotel Kanchan Kesari & Resorts Mrs. Sumitra Singh, Speaker Vidhan Sabha, Rajasthan Hotel Shivalik View Baithak Kalagram Dr. Raghu Veer Kaidan Speaker Vidhan Sabha Haryana Club Nirvana Mr. Heera Singh Gawadiya, Minister of Cultural Affair & Transport of Punjab Tivoli Garden & Resorts Hotel Ashoka Mr. Harcharan Singh Josh Cabinet Minister, N. C. for Minorities Govt. of India Nalban Resort Team of J.K. Tyres
2 nd Sept. 07 (Jaipur) 09 th Sept. 07 (Chandigarh) 16 th Sept. 07 (Delhi) 18 th Nov. 07 (Ludhiana) 16 th Dec. 07 (Kolkata) NEXT FAMILY FUN CAR RALLYFLAG OFFCULMINATION RALLY FLAG OFF BY 7 th Car Rally Details of Previous Family Fun Car Rallies Jaipur Palace & Resorts Hotel Kanchan Kesari & Resorts KalagramHotel Shivalik View Shri Vasudev Devnani (State Education Minister) Shri A.R. Kidwai Governor - Haryana Tivoli Garden & Resorts Hotel Ashoka Shri Ajay Makan Minister of State of Urban Development, Govt.of India Hotel GulmorClub Nirvana Shri Charanjit Singh Atwal Dy. Speaker - Lok Sabha Nalban Resort Shri Subhash Chakraborty West Bengal Minister, For Sports & Youth Affairs
03 rd Sept. 06 (Jaipur) 10 th Sept. 06 (Chandigarh) 17 th Sept. 06 (Delhi) NEXT FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY 6 th Car Rally Details of Previous Family Fun Car Rallies Hotel Country Inn Hotel Kanchan Kesari & Resorts Shri Narpat Singh Rajvi Industrial Minister –Rajasthan KalagramHotel Shivalik View Shri A.R. Kidwai Governor - Haryana Tivoli Garden & Resorts Hotel Ashoka Late Shri Saheb Singh Verma Ex Chief Minister, Delhi
HOME Tivoli Garden Resorts Hotel Ashoka Shri K.P.S. Gill President of IHF (Ex Police Commissioner of Punjab) 4 th Car Rally Tivoli Garden Resorts Hotel Ashoka 3 rd Car Rally Hotel Ashoka Tivoli Garden Resorts Shri Vikram Verma Minister of Youth Affairs & Sports 2 nd Car Rally Hotel Ashoka Hotel Hill View Smt. Shiela Dixit Surajkund Hon. Chief Minister of Delhi 1 st Car Rally Hotel Park Royal Hotel Hill View Late Sh. Saheb Singh Verma Suraj Kund Hon. Ex. Chief Minister, Delhi Shri Ashok Pradhan (M.P.) Shri Oscar Fernandes Minister of Statistic & Programme Implementation Late Sh. Saheb Singh Verma Ex. Chief Minister, Delhi Shri Amar Singh General Sec. Samajwadi Party 09 th Sept th Oct th Sept th Sept th Sept th Car Rally FAMILY FUN CAR RALLYFLAG OFFCULMINATIONRALLY FLAG OFF BY Details of Previous Family Fun Car Rallies
9th Sept Delhi NEXT Glimpses of 1st Family Fun Car Rally
20th Oct Delhi Glimpses of 2nd Family Fun Car Rally NEXT
7th Sept Delhi Glimpses of 3rd Family Fun Car Rally NEXT
5th Sept Delhi Glimpses of 4th Family Fun Car Rally NEXT
Chandigarh 11th September 2005 Jaipur Delhi 28th August th September 2005 Glimpses of 5th Family Fun Car Rally NEXT
Jaipur Chandigarh Delhi 3rd Sept th Sept th Sept Glimpses of 6th Family Fun Car Rally NEXT
Jaipur ChandigarhDelhiLudhianaKolkata 2nd Sept. 079th Sept. 0716th Sept th Nov. 0716th Dec. 07 Glimpses of 7th Family Fun Car Rally NEXT
Jaipur ChandigarhLudhianaDelhi Kolkata 17th Aug. 0831st Aug. 087th Aug. 0814th Sept st Sept. 08 Glimpses of 8th Family Fun Car Rally NEXT
JaipurChandigarhLudhianaDelhi 13th Sept. 0920th Sept. 096th Sept. 0925th Oct. 09 Glimpses of 9th Family Fun Car Rally NEXT
Chandigarh Ludhiana Delhi 3rd Oct. 10 4th Sept nd Aug. 10 Jaipur 19th Sept. 10 Glimpses of 10th Family Fun Car Rally NEXT
ChandigarhDelhi 18th Sept th Aug. 11 Jaipur 25th Sept. 11 Glimpses of 11th Family Fun Car Rally HOME
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