Presentation on theme: "Invest in America Membership Enhancement Solutions Overview."— Presentation transcript:
Invest in America Membership Enhancement Solutions Overview
2 Value Proposition Membership Enhancement Programs Impact – Its Working IIA Offers – Grow Loans, Generate Income, Increase Value of Membership & Credit/Debit Card Transaction Volume Best Practices Integrating IIA into your Core Services Agenda
3 Award Winning Program!! 2009 CU Journals Innovation of the Year Award 2012 NCUF Herb Wegner Memorial Award for Outstanding Program Rarely has the Awards and Nominating Committee collective scored a program so high, said NCUF Awards & Recognition Committee Chairman Bob Schumacher. When you look at the numbers that support Invest in Americas efforts, the outcome is so overwhelming, its hard to grasp or comprehend all its immensity. - Watch Award video filmed by CUNA about IIA – IIA Video Source - National Credit Union FoundationIIA VideoNational Credit Union Foundation
4 IIA provides tools to help meet your credit unions goals. Simply choose the offers that relate to your goals and promote them in conjunction with your core services: – Increase auto loans – Credit Union Member Discount from GM* and AutoNation Direct – Earn non-interest income - Sprint Credit Union Member Discount* and Member Connect** – Increase debit/credit card usage – TurboTax* and Member Rewards* offers including Dell, Shop America, DIRECTV and Member Connect – Enhance member value – GM, Sprint, TurboTax, Member Connect, Dell, DIRECTV, Shop America and Allied Van Lines – * Requires specific IIA marketing agreement – ** Requires agreement with CMG to earn income IIA Value Proposition
5 Membership Enhancement Programs Enroll in the IIA membership enhancement program to support your needs or goals: – Auto Program - GM Preferred Pricing – Generates deeper loyalty and additional auto loans – Sprint Wireless Services – Personal and business wireless discounts creates deeper loyalty and provides additional non-interest income – TurboTax & Jackson Hewitt - Generates deeper loyalty and increased credit/debit card transactions – Member Rewards – Increases member loyalty and increased credit/debit card transactions with discounts from Shop America, TurboTax*, Dell, Member Connect*, DIRECTV and more For complete details or to sign up visit: * Income opportunity requires agreement with CMG
6 Impact Partner Center provides credit union related information Credit Union Finder so potential members can find you Tips and tools to help members save money Consumer information on credit union differentiation Rotating banners regarding current offers Access via social media sites Member testimonials about why they love their credit union
7 Through 3/31/14 Invest in America Results Through 3/31/14 MetricResults Supporting Credit Unions3,638 Sprint1,924 Auto2,876 TurboTax1,364 Activations/Sales/Returns3,559,804 Sprint Activations1,191,932 Auto Sales625,095 TurboTax Returns1,756,496 Member SavingsMore Than $858 Million Total Saved by Members through Sprint ProgramNearly $472 Million Total Saved by Members through Auto Program$499,000,000 Total Saved by Members through TurboTax ProgramNearly $9.5 Million Auto Loans ClosedMore Than 318,000 Auto Loan ValueMore Than $6.9 Billion Lovemycreditunion.org Unique Visitors YTD/PTD549,772 / 2,722,354
8 Grow Loans
New Program 9
New Program Savings 10
Transparent Pricing 11
Helping Credit Unions Grow Loans 12 The Credit Union Member Discount from GM is no longer compatible with subvented rates such as 0%, 1.9%, 2.9%, etc. that have been bought down and offered through captive finance sources Members will be encouraged to use low-rate credit union financing in conjunction with cash incentives resulting in very competitive monthly payments. Example at right: 2014 Chevrolet Silverado 1500 LT Double Cab 2WD Member receives $2,500 total cash allowance in lieu of the lowest subvented rate - 4.9% for 72 months for well qualified customers $2,000 down payment from member 4.9% for 72 Months Subvented Financing*: 1.99% for 72 Months Credit Union Financing**: MSRP: $34,880 Down Payment: $2,000 Consumer Cash: $1,500Consumer Cash: $2,500 Invest in America Discount 0 Invest in America Discount $2,215 Loan Amount: $31,380Loan Amount: $28,165 Monthly Payment: $504Monthly Payment: $415 Total Savings From Financing at Your Credit Union: $5,340 *Chevrolet Silverado lowest subvented rate as of December 5, 2013 ** Published rate from a credit union website as of December 5, 2013
13 Premium Benefits BenefitsPremium Credit Union Member Discount from GM X Real-time loan leads X Employee pricing for credit union employees who own a non-GM make vehicle X GM subvented rate financing not compatible with discount X Custom inserts/take ones X General inserts/take ones X General lobby posters X Custom size web banners X General web banners X
14 BenefitsPremium services from CUSG X E-statement creative X Newsletter articles and messages copy X templates X Website and social media content X Weekly s of in-market members X Loan links on GM microsite X Access to occasional GM special offers X Occasional GM marketing services X Premium Benefits (cont)
Instant Loan Leads 15 Auto Loan Leads and Member Loyalty is Simple for Credit Unions Credit unions sign up or upgrade to the Premium Level for the Credit Union Member Discount from GM Members save when shopping a wide selection of eligible new Chevrolet, Buick or GMC vehicles Credit unions receive instant notification of their members request to the department or individual of their choice Credit unions funnel auto loan leads through an internal sales programwhether it be an outbound call center or from a representative at a branch Process the loan application or direct members online to complete an application
16 Real-Time Auto Instant Notification to Credit Unions
17 Custom Statement Insert Variable Fields Credit union name Credit union logo Loan rate Credit union URL to direct members where to apply for loans Web disclaimer
18 Credit unions can now easily provide their loan link to IIA! –Provides easy access to your loan app or loan page –Drive more auto loans to your credit union –Use your scorecard to provide your loan link Loan Link
19 Report s located on Partner Center and are exportable to Excel for easy use GM authorization request report identifies members that requested a code from GM – Includes street and addresses Hot leads you can use to follow up with members! Additional reports identify sales for Member Rewards Program Credit UnionFirst NameLast NameAddressCityStateZip Registration Date Status Sample Credit UnionGeorgeSmith39832 Spacely Sample Credit UnionJaneJones25797 Sample Credit UnionJudyO'Hara45090 Rosy Sample Credit UnionElroyReed8203 Astro Available Reports
20 Annual Marketing Requirements Premium Level (January – December) Complete any combination of two (one within first 6 months of enrollment and both annually thereafter): Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place GM web banners or links on website home page and loan page within 30 days of enrollment and ongoing thereafter Include consumer overview piece in Human Resources new hire and employer group packets within 60 days of enrollment and ongoing thereafter
21 #1 Enroll in Premium – Step #1
22 Enroll in Premium – Step #2 & #3 #2 #3
23 Enroll in Premium – Step #4 Click the Premium Level button and accept terms and conditions on the bottom of the form then click on submit
24 Premium Program Will Drive Increased Loan Volume! The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members. Real-time loan leads to enable you to quickly engage your in-market members GM Employee Pricing for credit union employees owning a non-GM vehicle Free custom marketing materials are available to help your credit union optimize program results and increase auto loans Subvented-rate loans are not compatible with the Credit Union Member Discount from GM, driving loans back to the credit union For a complete list of FAQs go to:
26 What is the Credit Union Auto Club? The newest Invest in America program created exclusively for credit union members Provides unparalleled service and unprecedented value in roadside assistance and other travel- related benefits From little incidents like being locked out of a vehicle to bigger troubles like needing a tow truck, Credit Union Auto Club keeps members moving on the road Professional customer service team 24/7 to assist members Credit Union Auto Club is backed by Auto Knight Motor Club, a wholly-owned company of Fortegra Financial. Fortegra Financial is a NYSE listed, A.M. Best "A-" rated insurance company, headquartered in Jacksonville, FL. Its Motor Clubs have a 40-year unblemished record of service delivery and claims payments. The Always On CU Auto Club emergency dispatch center is wholly owned and operated by Auto Knight Motor Club. Credit unions are eligible to receive marketing reimbursements when members purchase memberships in Credit Union Auto Club
27 ServiceDescriptionBenefit Emergency Roadside Assistance Service call to members disabled vehicle including; tire change, jump start, fuel, breakdown, mechanical impairment INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Emergency Tow and/or Extrication Service call to tow and/or extricate members disable vehicle. 10 mile town range or up to maximum benefit. INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Emergency LockoutServiceperson or locksmith service call to open locked vehicle INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Emergency Ambulance ServiceAmbulance fees to transport member from vehicle accident to hospital Up to $ benefit Reimbursed expense Flat Tire RepairFlat tire repair expense Up to $15.00 benefit Reimbursed expense Fuel Delivery ServiceDelivery of fuel to members vehicle, fuel charges apply Up to $15.00 benefit Reimbursed expense Map Service Member contacts customer service and requests maps showing the best route to any destination in the U.S. or Canada FREE Traffic Court DefenseFees paid to your attorney to defend you in court on traffic ticket $ Reimbursed expense Legal FeesFees paid to your attorney to collect for damage and/or personal injuries sustained by you in a car accident $ Reimbursed expense Plan Benefits
28 Credit unions are eligible to earn $5 - $9* per membership during the pilot program – The marketing reimbursement is paid annually – Credit unions must enroll in the program to receive marketing reimbursement Credit union enrollment form is located in the Partner Center at on the Love My Credit Union website Access to FREE turnkey marketing materials to promote the program to members The program can also be used as a value add offering when closing auto loans, and as an incentive to your members for using other core products and services *Current plan pricing and marketing reimbursements are for the pilot program. Final plan pricing and marketing reimbursement is subject to change based on results and market intelligence obtained during pilot program. Plan Pricing & Marketing Reimbursement
29 Credit unions that enroll and actively market the program to their members will be eligible to receive marketing reimbursements Member Communications Complete one of the member communications items listed below each quarter for four quarters within a 12 month period and ongoing quarterly thereafter: Utilize the following marketing materials within 30 days of enrollment and ongoing thereafter: Place banner or link on website within 30 days of enrollment and ongoing thereafter – Suggested locations: Auto loan page, discount page, insurance page, etc. Utilize lobby materials within 30 days of enrollment and ongoing thereafter – Take ones, lobby posters, digital, video Credit Union Marketing Requirements
31 Credit Union Benefits Marketing incentives for participation is a great way for credit unions to earn non-interest income Effective tool to promote the added-value of membership FREE marketing materials for statement mailings, newsletters, Website and lobby distribution Unique offers available from Sprint for members Sprint handles all member service needs Opportunities to work with local Sprint stores to support community businesses
32 Member Discounts 10%* off select regularly priced Sprint monthly service Waived activation fee on new accounts (up to $36 savings) Waived upgrade fees (up to $36 savings) Business Discounts 15%* off select regularly priced Sprint monthly service Waived activation fee on new accounts (up to $36 savings) Waived upgrade fees ( up to $36 savings) Sprint Offer * Application of discount requires 2-year contract extension on existing plans. Verification of membership is required at time of activation/upgrade. Discount not available on secondary lines for Family and Business Share plans.
Marketing Requirements 33 Contract Year = October 1 of each year through September 30 of the following year Promote Sprint service on an exclusive basis Place a Sprint insert in one quarterly mailing per year Continuously display any of the following lobby materials in all branch locations: take-ones, posters, banners, monitor video Publish approved Sprint articles in 2 quarterly newsletters per Contract Year Continuously display approved Web banner/link on credit union Website All Marketing materials are provided FREE of charge! Get started now and join the 1,900 credit unions participating the Sprint Credit Union Member Discount Program! There are nearly 1.2 million subscribers already and members have saved more than $320 million!
34 Marketing Materials Posters Take-One Web Banners
35 Marketing Incentive Calculation Marketing Incentive The Incentive Pool is created from revenues earned during the Contract Year. Credit unions are paid the percentage of the incentive pool that is equal to their percentage of the total audience of members being marketed to nationally. Sample: Credit Union Incentive Pool = $2,000,000 Total members being marketed to (from Promotion Agreements/NCUA reports) = 5,000,000 ABC CU members in pool = 50,000 50,000/5,000,000 = 1% $2,000,000 X 1% = $20,000 ABC CU Marketing Incentive = $20,000 Marketing Schedule NEW participating credit unions in their 1st Contract Year will receive incentives based on first insert mailing. First Quarterly Insert Distribution = % of incentive: October 13 = 100% January 14 = 75% April 14 = 50% July 14 = 25% In following Contract Years, assuming all requirements are fulfilled, participating credit unions will receive 100% regardless of what month they do their quarterly statement mailing. Program year is October 1 st – September 30 th. Marketing Incentives are paid out in December.
36 To ensure the continued integrity of this program, members must periodically provide documentation to verify credit union membership = eligibility of the program discount. New customers are required to verify credit union membership within 30 days of activation Current customers are required to provide proof of discount eligibility when upgrading their device if it has been 20+ months since their last validation Proof of membership options include any of the below with the members name: Credit union check Unexpired credit union credit/debit card Current credit union statement issued within the last 90 days Credit union membership card
37 Verification is easy and only takes a few minutes to complete. There are three ways to verify credit union membership: 1. Visit from a mobile devicewww.Sprint.com/verify Members need to black out all confidential information on their documentation prior to faxing. 2. Free Invest in America app for Android and/or iPhone iPhone users can find it at the Apple App Store Android users can find the app in the Android Market Members just need to search for Invest in America Members will be prompted to black out all confidential information within the app right on their phone This app also lists all other Invest in America discounts 3. Fill out and fax the Sprint verification form and supporting documents to the Sprint Corporate Accounts: or toll free: Members need to black out all confidential information on their documentation prior to faxing.
Verification & Sprints AutoPay 38 For members paying their Sprint monthly bill through Sprints AutoPay option from their credit union checking account or credit union debit/credit card, verification is as easy as it gets. 1.Members sign up for Sprints AutoPay online using their credit union account (checking, credit card or debit card). 2.Sprint pulls the R&T and credit/debit card BIN numbers monthly and verifies credit union membership for all accounts being paid through Sprints AutoPay from a credit union account via the above methods. 3.These members are validated monthly each time the report is pulled and members verified through this process have no need to go through any other verification process. CU Solutions Group and Sprint are investigating the possibilities of expanding the automatic payment verification option when automatic payment is set up through the credit union online banking or for members who make payments using a credit union credit or debit card.
What Credit Unions Can Do 39 Post information regarding Sprint verification to their credit union Web site: – QRC to the Invest in America App – Verification Form – Tutorial (video) – Benefits Include the verification newsletter article in multiple newsletters Add the QRC to the Invest in America app to: statements, Web site, newsletter Educate frontline staff of the verification process Connect with local Sprint store representative (keep their business cards at teller stations to refer members requesting additional information or assistance) Make sure to have the most uptodate Sprint literature with the QRC Communication, communication, communication!
How 40 Members indicate that they are a credit union member and present Corp ID: NACUC_ZZM Verification of credit union membership is required Visit: Any retail outlet where Sprint products are sold Call: 877.SAVE.4.CU ( ) Click: Lisa Treat Director, Sprint Partnership Call: ext. 523
41 Grow Transaction Volume Earn cash back on every purchase from over 1,500 retailers! Save up to 30% on select Dell computer packages. Dell advantage provides additional 5% gift card and extra protection for a worry free purchase! Save $160 on first years service! Members could save up to $343.90** on average with the TruStage Auto & Home Insurance Program. Save up to 60% on moving and storage expense! Member Rewards Incentives on every day items that help drive card usage and membership value **Figure based on a February 2011 national sample of auto policyholder savings when comparing their former premium with those of Liberty Mutuals group auto and home program. Individual premiums and savings will vary.
42 Increase Value of Membership
43 Your TurboTax Program Will: Increase customer loyalty and referrals 66% of members are more likely to recommend your financial institution to a friend; 95% feel favorable towards you because of your TurboTax offering. Grow profitable low cost deposits 90% of members used the direct deposit feature in TurboTax; 82% deposited on average $3,044 tax refund with the host financial institution. Increase site traffic & maximize cross-sell and up-sell opportunities ~20% of members are more likely to fund an IRA or other investment with their tax refund. Strengthen your position as a trusted advisor Stay at the center of your members financial lives by providing the #1 best-selling and most trusted tax software; theres no reason for them to go anywhere else! Provide savings for your members Discounts available based on marketing commitment. 52% of members purchased TurboTax through their credit union website due to discount.
Getting Started 44 CU Benefits - SELECT YOUR PARTICIPATION LEVELPromoterParticipant Discount: $5 Deluxe/$10 Premier/$15 Home & Business Discount: $5 Federal Deluxe Sweepstakes Co-Branded Site: CU logo and Cross-Sell Banner Web Banners: Custom sizes and formats (upon request) Web Banners: Standard sizes and formats s: Co-branded HTML templates s: Optional delivery by CUSG of required HTML s (upon request) Tracking & Reporting: Unique CU links & visit/unit reports Marketing Requirements (December-April) Post web banner above the fold on CU website home page & online banking throughout the duration of the tax season (December – April) Send two dedicated TurboTax s to your members: Promote TurboTax in newsletters or e-statements
45 CUSG Provides Turnkey Marketing Program Co-Branded TurboTax Website with Your CU Logo and a Cross-Sell Banner Promoter Fed Discount = $5 Deluxe/ $10 Premier/ $15 Home & Business Standard Size and Custom Web Banners HTML Templates
46 Jackson Hewitt Overview Provide discounted tax prep services to the 60% of your members that prefer to file their taxes with a local tax professional CU member discounts: Either $30.00 Off or $50 Less** than last year when members switch from a competing tax prep company. CUSG provides free, co-branded printed coupons to include in your December or January statements. JH provides national coverage: Over 6,000 tax preparation offices during tax season Convenient office locations near the vast majority of your members Unlike other tax prep franchises, JH doesnt use tax prep as a tool to acquire customers from Financial Institutions FREE Accuracy Guarantee* with every paid return No appointment necessary FREE Refund Estimate *Terms and conditions apply. Ask a tax preparer for details. ** Offer valid for tax prep fees paid of $150 or more. Proof of last years tax prep fee required. Over 400 credit unions partnered with CUSG last year to offer Jackson Hewitt
47 How the Program Works CU BenefitsJH Program Discount: $30 Discount -OR- $50 Less* than last year Co-Branded Online Coupon with CU logo Printed Material: Free statement inserts & lobby posters s: Co-branded HTML templates Marketing Requirements (December-April) Send Free statement inserts to members in Dec or Jan (CU partners that distributed inserts had 4x higher member participation) Host an in-branch tax prep event with local Jackson Hewitt franchise Send HTML to members by CU or CUSG 1.CUSG funds and provides all marketing collateral: Coupon statement stuffers, newsletter articles, template, etc. 2.Your members receive a hard copy coupon via statement stuffer, in-branch and/or printing a website pdf 3.Your members redeem the coupon at a Jackson Hewitt office and receive their discount * Offer valid for tax prep fees paid of $150 or more. Proof of last years tax prep fee required.
48 Available Resources Free ready-to use marketing materials including: Customization and campaign execution services available Monthly newsletter Frontline Staff Resource Guide National program support blasts Newsletter articles Take Ones E-Statement Artwork On-hold Messages Statement Inserts Logos Posters Website banners
49 How to Integrate IIA Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones Publish quarterly IIA article in credit unions newsletter Use IIA poster as a flyer in your new membership packets and SEG communications Utilize provided s to keep your members informed Use the free frontline resource and newsletter to train staff on the discounts and benefits so they can effectively promote it to your members Hand out take-ones at the teller line to reinforce the value membership Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs
50 How to Integrate IIA Use Invest in America website banners to link your website directly to the Shop America save pages as a savings tool for your members to use. Place the banner on: Home Page Benefits of membership page(s) Checking Account pages Credit and Debit card pages Mortgage and Home Equity loan pages (to promote the benefit from Allied & Liberty Home Insurance) Online credit card application page Insurance Pages
51 How to Integrate IIA Create a member discount page on your website which lists in detail all the credit union member discounts available including those from IIIA
52 How to Integrate IIA Tie the Shop America discounts into your credit unions marketing calendar to enhance the promotions you run on your core products and services to help increase your share of wallet. Maintain a strong tie between using the credit unions debit and/or credit card to the additional discounts available through Shop America. Back to School Promotions Checking Account Promotions Credit Card Promotions Holiday Promotions Home Improvement Promotions
53 How to Integrate IIA Use social media sites to link back to your website pages that promote Invest in America. Not only will this provide your members with valuable information regarding the discounts, but links from search engines can also help increase your rankings in the search engines Love My Credit Union has twitter, Facebook and blog sites which your credit union can use to build its own content calendar. – Facebook: – Twitter; – Blog: – YouTube:
54 Getting Started Recommend steps for getting started: Select the IIA programs that fits your credit unions goals and objectives Visit to sign up to support the IIA Auto, Sprint, Member Rewards or TurboTax programs or obtain a Sprint or Marketing Agreement Train staff and distribute frontline staff resource guide ( ed the first of every month to supporting credit unions) Provide Invest in America with a link to your loan application page to make that available from the GM credit union micro site Utilize available marketing materials to inform your members
55 National Business Consultants Curt Belaney (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia) x 543 Robert Bearden (California, Nevada, Montana, North Dakota, South Dakota) x 751 Crissandra Fry (Oregon, Washington) x 549 Colleen Meek (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming) x 530 Leslie Norush (Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin) x 542