19Convert more SRPs to VDPs Good thumbnailPhoto baitCompelling NotesRight Price
204D Sport Utility Color: White Your cars are talking, are you listening?Vehicle Inventory PageMake/Model Days in InventoryBodyPrice / % to MarketMarket Day’s SupplyAutoTraderCarsSRPVDP% Conv.2008 Toyota Land CruiserOdometer: 32,985154D Sport Utility Color: White$55,29397%5624083%295103.5%2002 BMW 540 Odometer: 103,722 4D Sedan Color: Gray$11,50098%8256010 1.8%63513 2.0%2009 Jeep Commander24,936 $18,90099% 41905055%753850.7%
22Monitor SRPs and VDPs SRPs BY MONTH VALUE MTD PROJECTION SRPs 305,283 OCTNOVDECJANFEBSRPs BY MONTH500,000400,000300,000200,000100,000VALUEMTDPROJECTIONSRPs305,283556,693VDPs (#)12,88123,489VDP (%)4.2%-
23of vehicles with unacceptable time to internet? of vehicles with no online price?of vehicles with incorrect prices?of vehicles that are not being published to all designated sites?of vehicles without compelling descriptions?of vehicles without quality photos?