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Racing For Revenue Presentation. About JOMAC Racing JOMAC Racing was founded when business veteran Rich Jones, President of JOMAC ltd., sought after the.

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Presentation on theme: "Racing For Revenue Presentation. About JOMAC Racing JOMAC Racing was founded when business veteran Rich Jones, President of JOMAC ltd., sought after the."— Presentation transcript:

1 Racing For Revenue Presentation

2 About JOMAC Racing JOMAC Racing was founded when business veteran Rich Jones, President of JOMAC ltd., sought after the challenge of engineering a new race team. Jones has built JOMAC Racing on the same principles that have led JOMAC ltd to be the leader for the past 30-years in manufacturing and construction of aluminum service truck bodies and cranes. Technology and Quality have been the drivers of success. JOMAC Racing is always seeking the latest technologies and innovations, while demanding perfection in the teams workmanship from the race shop to the checkered flag. JOMAC Racing is an experienced and dedicated team of people that share a passion for racing and a deep understanding that fans and sponsors are what keep our wheels turning. From our shop personnel and marketing team to the drivers who pilot the racecars to the finish line, we strive to be the best. JOMAC Racing takes pride in our professionalism, mixed with a fun family atmosphere that keeps the team winning on and off track.

3 About GRAND-AM Road Racing The Continental Tire Sports Car Challenge features sports cars from manufacturers worldwide, straight from the showroom floor, modified for safety and performance, creating tremendous side-by-side racing action. The cars generate over 400 horsepower, which equates to speeds in excess of 160mph. This class includes BMW M3, Chevy Camaro, and Ford Mustangs, among others. The series travels with GRAND-AM Rolex Sports Car Series and has companion events with other motorsports properties including NASCAR Nationwide series and IZOD IndyCar Series. The Continental Tire Sports Car Challenge also races on some of the most prestigious tracks in North America including Daytona International Speedway, Watkins Glen International and coming in 2012 Indianapolis Motor Speedway.

4 Race Tracks - Markets Central Florida including GA, AL Virginia including TN, NC, DC New England including, CT, MA RI, NH, VT, NY Northeast including NY, VT, NH, PA, Southern Florida Southeast /AL, MS, MO,TN Northern California including. OR, WA, NV Upper Midwest inc. WI, MI,MN,IA, IL Midwest including IN,IL OH,KY Canada/Montreal Northeast including NJ, NY, PA, CT, DE

5 2012 Indianapolis In 2012 JOMAC Racing will be participating in the first-ever 4- race weekend at the famed Indianapolis Motor Speedway. The event will contain GRAND- AM Sports Car Racing in addition to NASCARs top 2 series. Several hundred thousand are expected to attend this inaugural weekend event.





10 Welcome to Racing 4 Revenue

11 Successful Motorsports Marketing can provide: Experiential Branding Program Business to Business Development Employee Morale & Team Building Vendor/Dealer Participation Media Campaigns Cause Marketing Engagement Motorsports Marketing has become much more than just a car going around the track. Sponsors are taking advantage of large returns from strategic marketing programs on and off track. A program can be tailored to layer in with your marketing and business development strategy. Racing is merely the platform not the basis for sales growth. Measurable Motorsports Marketing Gauge your Return on Investment! Track your Speed of Sales!

12 JOMAC Racing has developed a strategic Partnership Program that provides a powerful day of business networking and development opportunities. As an integral part of the Partnership Program you will have the opportunity to network with other leading businesses all while enjoying a unique opportunity to get behind the scenes of a professional racing team and get up close and personal with all the action. Forget those boring and impossible to get lunch meetings! Get your clients and prospects attention for a full day in a fun and exciting environment that is proven to build and strengthen relationships. Partnership Program Add New Clients/Dealers Incentive Current Client/Dealers Offer Highly Valued Event Be different than Your Competitors Build Lasting Relationships

13 Employees are an important part of any company. In each race market an event can be developed to include meet and greets with driver, race pit tours, special hospitality events and other employee appreciation events. Employees will have the opportunity to participate with your company in an exciting and unforgettable environment boosting morale, team building and company loyalty. Employee Participation

14 Enable the consumer to experience the brand and see, touch, and feel the character of your brand. Consumers will test drive the brand emotionally and rationally bringing the brand to life! Creates a sensory environment and loyalty that engages the consumer in a memorable experience. Show-car Programs and Driver Appearances draw crowds to your product or service. Innovative displays, contests and cause marketing will motivate sales staff and spark consumers to interact and make a deeper connection with your brand, adding to increased sales and product awareness! JOMAC Racing can provide a show car for your store front, special event, trade show and more! Experiential Marketing

15 Tracks draw thousands of people to your products. Unlike stick and ball sports race fans often spend several days at the track or arrive 5-7 hours before the event. As a tradition fans walk the interactive vendor row areas and pit areas before race events. Fan Interaction

16 In a recent survey of American Buyers, 83% of consumers feel companies should be supporting a charity. 87% stated they are more likely to support a brand attached to charity over a competitor that is not. By linking your brand to a charity you can boost business while giving back. JOMAC Racing can help you get your message out by developing a cause marketing aspect to your program that drives media coverage, highlights your brand as a good corporate citizen and supports a cause you care about. Cause Marketing

17 Take your marketing off-track and online! A website splash page can be created and connected to your existing website The racing themed website can be used for several marketing programs and becomes a driver back to your main company page. -Contests -Special Coupons and Discounts -Photos of your car and driver -Race and Company news -Company message -Raise Traffic -YouTube updates and race footage Online Marketing

18 Backed by 25-Years in Business JOMAC has been a leading manufacturer of aluminum service truck bodies and cranes for 30+ years. At JOMAC our mission is to help our customers with effective and efficient solutions. As a 30+ year veteran of the industry, Owner and President Rich Jones of JOMAC LTD and JOMAC Racing understands the challenges of business. Jones has helped revolutionize the service truck bodies and cranes industry. JOMAC has a long list of highly positive customer testimonials that showcase JOMAC and its employees. They take tremendous pride in building quality long lasting products. As a marketing partner of JOMAC Racing youll be joining a group that understands your business challenges.

19 I have been a Deputy Sheriff, Business owner, Construction worker, and Drive race cars, by far the most dangerous thing I have done is be a business owner. We look forward to working with you to grow your business through our powerful Motorsports Marketing platform. Sincerely, Rich Jones, President JOMAC ltd. & JOMAC Racing Thank you for your time. We look forward to talking further and building your Motorsports Marketing package… Lets get on the road to Racing 4 Revenue!

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