Presentation on theme: "Www.pptmart.com. We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their."— Presentation transcript:
We for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen are Maruti Suzuki Ritz Hyundai i10 In our research we tried to find out which of the two is a better car and which of the two is a better brand as well.
Sample size 20 Our research methodology : Exploratory. Aim of the research : To Find Out Which Of The Two Is a Better Car and Better Brand
IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15 TH MAY IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH. IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT. IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE. INTRODUCTION TO MARUTI SUZUKI RITZ
IT COMES IN THE FOLLOWING SPECIFICATIONS RITZ LXI BS 4 PETROL WITH, 1197 CC. RITZ VXI BS 4 PETROL WITH, 1197 CC. RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC. RITZ LDI BS 4 DIESEL, WITH 1248 CC. RITZ ZXI BS 4 PETROL, WITH 1197 CC. RITZ VDI BS 4 DIESEL, WITH 1248 CC. RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC.
IT IS AVAILABLE IN THE FOLLOWING COLORS Superior white Silky silver Bakers chocolate Glistening grey Racing green Fire brick red Blue blaze Midnight black
i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year It was launched in India to carter to the ever growing B+ car segment in the Indian Market. It has got1086cc engine and comes in both petrol and diesel variant. It comes with 1.1 lts engine.
It comes with the following specification: Hyundai i10 D-lite Hyundai i10 Era Hyundai i10 Magna Hyundai i10 Magna AT (Automatic Transmission) Hyundai i10 Sportz Hyundai i10 Sportz AT (Automatic Transmission) Hyundai i10 Asta Hyundai i10 Asta w/Sun Roof Hyundai i10 Asta AT (Automatic Transmission)
Electric Red Virtual Yellow Oyster Grey Stone Black Crystal White Deep Ocean Blue Champagne Gold Blushing Red Sleek Silver Alpine Blue
When thinking about the car Maruti Suzuki Ritz Hyundai i10 Do you believe that the word Innovative aptly describes or poorly describes the car? Question 8
No. of People
Maruti is in a market leadership position because of its 1. Brand name 2. Post purchase maintenance 3. Better service 4. Better resale price
Ritz over scores i 10 on every criteria except for the following: It doesnt have the Automatic Transmission which is available with 3 models of i10.
On the basis of our research we can safely say that: Ritz is a better B+ segment car in the Indian market when we pitch it against i10 Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market.