Presentation on theme: "MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i10"— Presentation transcript:
1 MARKET RESEARCH MARUTI SUZUKI RITZ VS. HYUNDAI i10
2 Research workWe for our research work picked up two of the most selling (small car B+ segment) car for our comparison, the two companies and their respective car which we have chosen areMaruti Suzuki RitzHyundai i10In our research we tried to find out which of the two is a better car and which of the two is a better brand as well.
3 Contd…. Sample size 20 Our research methodology : Exploratory. Aim of the research : “To Find Out Which Of The Two Is a Better Car and Better Brand”
4 INTRODUCTION TO MARUTI SUZUKI RITZ IT IS A SMALL CAR IN B+ SEGMENT FROM MARUTI SUZUKI AND WAS LAUNCHED IN INDIA ON 15TH MAY 2009.IT IS A SUCCESSFUL IN THE EUROPEAN MARKET IN THE NAME OF SPLASH.IT IS GOT A 1198 CC ENGINE AND COMES IN BOTH PETROL AND DIESEL VARIANT.IT COMES WITH A 1.2 LTS PETROL ENGINE AND 1.3 LTS MULTI JET DIESEL ENGINE.
5 CONTD….. IT COMES IN THE FOLLOWING SPECIFICATIONS RITZ LXI BS 4 PETROL WITH, 1197 CC.RITZ VXI BS 4 PETROL WITH, 1197 CC.RITZ VXI (ABS) BS 4 PETROL WITH, 1197 CC.RITZ LDI BS 4 DIESEL, WITH 1248 CC.RITZ ZXI BS 4 PETROL, WITH 1197 CC.RITZ VDI BS 4 DIESEL, WITH 1248 CC.RITZ VDI (ABS) BS 4 DIESEL, WITH 1248 CC.
6 CONTD….. IT IS AVAILABLE IN THE FOLLOWING COLORS Superior white Silky silverBakers chocolateGlistening greyRacing greenFire brick redBlue blazeMidnight black
7 INTRODUCTION TO HYUNDAI i10 i10 is a small car from Hyundai which was launched in the Indian market approx. 2 yrs ago in the year 2008.It was launched in India to carter to the ever growing B+ car segment in the Indian Market.It has got1086cc engine and comes in both petrol and diesel variant.It comes with 1.1 lts engine.
8 Contd….. It comes with the following specification: Hyundai i10 D-lite Hyundai i10 EraHyundai i10 MagnaHyundai i10 Magna AT (Automatic Transmission)Hyundai i10 SportzHyundai i10 Sportz AT (Automatic Transmission)Hyundai i10 AstaHyundai i10 Asta w/Sun RoofHyundai i10 Asta AT (Automatic Transmission)
9 Colors Available Electric Red Virtual Yellow Oyster Grey Stone Black Crystal WhiteDeep Ocean BlueChampagne GoldBlushing RedSleek SilverAlpine Blue
27 When thinking about the car Maruti Suzuki Ritz Question 8When thinking about the car Maruti Suzuki RitzHyundai i10Do you believe that the word Innovative aptly describes or poorly describes the car?
33 Conclusion. Maruti is in a market leadership position because of its Brand namePost purchase maintenanceBetter serviceBetter resale price
34 Ritz v/s i10Ritz over scores i10 on every criteria except for the following:It doesn’t have the Automatic Transmission which is available with 3 models of i10.
35 Final report: On the basis of our research we can safely say that: Ritz is a better B+ segment car in the Indian market when we pitch it against i10Maruti is a better and most preferred brand of the 4 wheeler B+ segment and controls approx 60% of the market.