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On the Edge by Luv Tulsidas Chris Kurzyna. Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Personal Introduction Name: Luv.

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Presentation on theme: "On the Edge by Luv Tulsidas Chris Kurzyna. Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Personal Introduction Name: Luv."— Presentation transcript:

1 on the Edge by Luv Tulsidas Chris Kurzyna

2 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Personal Introduction Name: Luv Tulsidas Company: Hertz Corporation. Role: Director of Web Development. Focus: eCommerce, Web Development, Software Engineering & Online Marketing Outside of Work: Entrepreneur, Soccer Coach.

3 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo About Hertz Founded in 1918 by Walter Jacobs (pioneer of car rental business). Largest Car Rental Brand in the world: 8100 locations 147 countries. Hertz is known for: gold service & renting fine cars In 2011 Hertz is more than a Car Rental Business!

4 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Hertz Family of Companies 19 Languages 138 Domains A new way to buy a car. Online Based! Rent Online by the hour. Cutting Edge In- car technology. Fleet Leasing & Management Solutions. Heavily Tech driven

5 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo The Road to Akamai ( )

6 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo The Akamai Effect! Website speed Improved from: 9 to 1.3 Seconds in the US 55 to 2.5 Seconds in China Success Factors: Akamai: 55% o CDN - Caching of Static Content o Akamai Dynamic Site Accelerator. Re-Engineering of Hertz.com: 45% Hertz.com gets Best-in Class in 2010 as per Keynote Study for website performance: Priceless!

7 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Whats Cooking? Not a technology business but technology driven business! Leveraging the power of Mobile to improve Customer Experience. Service improvement and cost reduction with virtualization and automation. Reduce cost of PCI & Securing Data Center. Tokenization & Akamai Web App Firewall. Cloud Computing.

8 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Chris Kurzyna – Manager, Web Operations Continuous Improvement PCI Compliance & Security Response & Availability Severity 1 Production Support System Upgrades & Maintenance Search Engine Optimization Mission Ensure that customers can book on Hertz websites in a fast, secure and reliable manner. Vision Best-in-class website performance % Availability Page Download Time: 2 Seconds or Less #1 SEO performance in car-rental industry Error Free Website World Class Security

9 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Akamai Solutions Beer Goggles Effect Tokenization EdgeScape (geo code) Operations & PCI Netstorage Home Page Cache Redirect Management Performance & Availability Global Traffic Management Enhanced DNS DNS & Traffic (future)

10 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Edge Tokenization – PCI & Security Improved user experience Improved sales through increased conversions Put control and visibility of payment processing in our hands. PCI Compliance of a e- Commerce website cost upwards of $2 million. Akamai Edge Tokenization is a fraction of the cost and is pay as you go.

11 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Wow – Edgescape (geo location) Making growing brands more geo intelligent Pre-fill locations to make it easier to find locations in the area Promote Great Deals Near [your location] Display background images or advertisements based on where you are

12 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Netstorage Problem: Corrupt css files rendered randomly from origin for certain regions of the world Home Page Cache Problem: Homepage would not come up during times of duress with the rate engine Problem: Homepage download time was not best in class Redirect Management Problem: Legacy code architecture added redirect to every call to Hertz.com Wow – Performance & Availability

13 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Wow – GTM & Enhanced DNS Problem: Current state of DNS in disarray. The scripting and configuration is like a bowl of spaghetti and the person who built it is no longer with the company. Those who can help redesign and put back to a state of function are not available due to priorities. Problem: All or nothing approach to production capacity. With 3 redundant centers there is no way to shift traffic proportionally as one center begins to struggle, a hard switch is required. GTM & eDNS

14 Akamai Confidential©2011 AkamaiWe make the Internet work for you Your logo Questions


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