Presentation on theme: "by Luv Tulsidas Chris Kurzyna"— Presentation transcript:
1 by Luv Tulsidas Chris Kurzyna on the EdgebyLuv TulsidasChris Kurzyna
2 Personal Introduction Name: Luv TulsidasCompany: Hertz Corporation.Role: Director of Web Development.Focus: eCommerce, Web Development, Software Engineering & Online MarketingOutside of Work: Entrepreneur, Soccer Coach.
3 About HertzFounded in 1918 by Walter Jacobs (pioneer of car rental business).Largest Car Rental Brand in the world:8100 locations147 countries.Hertz is known for: gold service & renting fine carsIn 2011 Hertz is more than a Car Rental Business!
4 Hertz Family of Companies Fleet Leasing & Management Solutions. Heavily Tech driven19 Languages138 DomainsA new way to buy a car. Online Based!Rent Online by the hour. Cutting Edge In- car technology.
6 The Akamai Effect! Website speed Improved from: 9 to 1.3 Seconds in the US55 to 2.5 Seconds in ChinaSuccess Factors:Akamai: 55%CDN - Caching of Static ContentAkamai Dynamic Site Accelerator.Re-Engineering of Hertz.com: 45%Hertz.com gets Best-in Class in 2010 as per Keynote Study for website performance: Priceless!
7 What’s Cooking?Not a technology business but technology driven business!Leveraging the power of Mobile to improve Customer Experience.Service improvement and cost reduction with virtualization and automation.Reduce cost of PCI & Securing Data Center. Tokenization & Akamai Web App Firewall.Cloud Computing.
8 Chris Kurzyna – Manager, Web Operations Continuous ImprovementPCI Compliance & SecurityResponse & AvailabilitySeverity 1 Production SupportSystem Upgrades & MaintenanceSearch Engine OptimizationMissionEnsure that customers can book on Hertz’ websites in a fast, secure and reliable manner.VisionBest-in-class website performance.99.99% AvailabilityPage Download Time: 2 Seconds or Less#1 SEO performance in car-rental industryError Free WebsiteWorld Class Security
10 Edge Tokenization – PCI & Security Improved user experienceImproved sales through increased conversionsPut control and visibility of payment processing in our hands.PCI Compliance of a e-Commerce website cost upwards of $2 million.Akamai Edge Tokenization is a fraction of the cost and is pay as you go.
11 “Wow” – Edgescape (geo location) Making growing brands more geo intelligentPre-fill locations to make it easier to find locations in the areaPromote “Great Deals Near [your location]”Display background images or advertisements based on where you are
12 “Wow” – Performance & Availability NetstorageProblem: Corrupt css files rendered randomly from origin for certain regions of the worldHome Page CacheProblem: Homepage would not come up during times of duress with the rate engineProblem: Homepage download time was not best in classRedirect ManagementProblem: Legacy code architecture added redirect to every call to Hertz.com
13 “Wow” – GTM & Enhanced DNS GTM & eDNSProblem: Current state of DNS in disarray. The scripting and configuration is “like a bowl of spaghetti” and the person who built it is no longer with the company. Those who can help redesign and put back to a state of function are not available due to priorities.Problem: All or nothing approach to production capacity. With 3 redundant centers there is no way to shift traffic proportionally as one center begins to struggle, a hard switch is required.