1. Information Technology @ Ferrari, S.p.A
Nerissa Fernandez
Rick Paturzo
Pieralberto Deganello
IPD-499

2. Overview Company overview (Nerissa)
Role of information technology (Pier) F1
Manufacturing
Operations
A global presence (Rick)

3. Company Overview Ferrari who?
Manufacturer of Italian racing cars and high-performance sports cars
Located in Maranello, Italy Emilia-Romagna region
Manufacturing since 1946(?)
Racing since 1929
Employees (2003): 2968
Sales(2003): $1,582.8 million
Market share: < 1%

4. Company Overview Founder – Enzo Ferrari (1898 – 1998)
Worked for Alfa Romeo
Scuderia Ferrari

5. Company Overview History of the logo
Italian WWI hero – Count Francesco Baracca
Prancing stallion
Yellow – the color of Modena, Enzo’s hometown
SF – Scuderia Ferrari literally means “Ferrari Stable” but is translated as “Team Ferrari”

6. Company Overview Ferrari in the racing world Italian Races Grand Prix
Alfa Romeo’s racing team
Grand Prix
Michael Schumacher

7. Information Technology
Formula 1
Racing division governed by International Automobile Federation (RIA)
One of the most expensive sports in the world; teams collectively spend > $2.8 billion to compete
Extremely technology centric
It all started with turbos in 1992…
1/10th of second separates the winner from everyone else
Strict rules over engine and car design encourage aggressive technology investment for competitive advantage

8. Information Technology
Formula 1 is the focus of Ferrari’s technology investment
Racing is Ferrari’s heritage
Integration is a competitive advantage
Ferrari only company that designs and manufactures both engine AND chassis
Car design cycle ≈ 9 months
Design = 6 months
Manufacture = 3 months
Technology key to meeting timeframes!
F1 technology then trickles down to commercial vehicles
Paddle shifters, independent suspension, disc brakes…

9. Information Technology
Primary uses for information technology
Telemetry
Real-time collection/analysis of car performance during a race
Over 500 different characteristics measured in real-time
Design
Engine
Weight reduction
Power (engines already produce > 800 bhp)
Chassis
Aerodynamics/Downforce

10. Information Technology
Key Information Technology Providers
PTC
CAD/CAM software
Ricardo
Dedicated CFD program for engine flows
CRF (Fiat Research Center)
Data acquisition packages
General Electric
Commercial aircraft engine operation new material research
Massachusetts Institute of Technology
Combustion research
Shell
Lubricants
SKF
Bearing technology
AMD
Data center
Acer
Workstations

11. A Global Presence
Ferrari sells ≈ 4,300 high-performance sports cars a year
Prices $140,000 - $260,000
To safeguard exclusivity and high value, the company has set a self-imposed production limit
Models
F430
Scaglietti

12. A Global Presence cont…
Beginning in 1979, the North American import and distribution of Ferraris was handled by Fiat SpA
In 1990 Ferrari North America was established
The company imports and distributes its vehicles from Maranello, Italy
The exports are done through a network of more than 300 sales and service centers in 45 countries

13. Ferrari Clientele Ferrari's main markets are: United States Germany
Great Britain
Italy
The countries of the Pacific area
Switzerland
90% of all production is exported.
Total units sold worldwide: 6,099 (Ferrari 4,072, Maserati 2,027) Major market sales in 2000
The portfolio of orders taken by the dealership network is far higher than the numbers of cars that Ferrari can actually deliver.

14. Outsourcing Ferrari Outsourced Engine Development
Ferrari and Tata Consultancy Services (TCS), Asia’s largest software company, have concluded a deal which calls for TCS to provide IT and engineering services for the development of Ferrari’s Formula 1 racing car
TCS solutions would include car electronics, safety, aerodynamics, and troubleshooting

15. Competition Ferrari’s are considered high-end luxury vehicles
Main competitors
Lamborghini
Gallardo, Murcielago
Porsche
911 GT2, Boxter S, Carrera GT
Aston Martin
V12 Vanquish S, DB9, V8 Vantage

16. References
Car and Driver, Ferrari Outsource Some Engine Development,
Car and Driver, Lamborghini readying for a run at Ferrari for U.S. market dominance,
Car and Driver, Fiat Juggles Maserati and Ferrari Brands
Autoweb, Consolidated Results for Ferrari S.p.A. Group
Ferrari.com
Howstuffworks.com, How Enzo Ferrari Works,
Hoovers.com, Ferrari SpA
Nationmaster.com, Ferrari,
Consolidated Results for Ferrari S.p.A Group 

17. Questions?