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It is parents' duty to protect babies from car accident Why parents do not use child car seats? Children are our future.

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Presentation on theme: "It is parents' duty to protect babies from car accident Why parents do not use child car seats? Children are our future."— Presentation transcript:

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2 It is parents' duty to protect babies from car accident Why parents do not use child car seats? Children are our future.

3 Change in Fatal / Fatal & Serious Injury Rate After Installation of Child Car Seat Data : 2004 traffic accidents in Japan from the police traffic bureau Fatal Rate decreased by 77.2% Fatal & Serious injury Rate decreased by 54.5%

4 When traffic accident happen? When traffic accident happen? data 2004 the status of traffic accident in Japan (Traffic Bureau of National Police Agency Shopping 32% Visit 21% Driving 6% Hospital visit 2% Amenity 3% Restaurant 3% Homecoming 3% Sightseeing 4% 11 20Km/h 12% 21 30Km/h 13% Below 10Km/h 5% 31 40Km/h 23% 41 80Km/h 36% Km/h 3% Over 101Km/h 2% Unknown 1% The number of infant death toll according to the purpose of driving The speed of fatal and serious injury accident without child car seat. Short distance, normal speed, so child car seat is not necessary? But, driver become careless at this time. Others 17% Commuting 10% Stop 5%

5 Danger of Holding a Baby in Car Adding 30 times weight of the babys weight momentarily when colliding at a speed of 50 kilos per hour. Example: Collision under the conditions of 10kgs baby at 50km/hr 300 kg weight!!! Is it possible for a Mom to hold a baby in 300kg? Absolutely, NO! A baby is crushed to the ceiling of the car; A baby is thrown outside of the car by break through the front window glass; A baby is crushed to the front seat!!!!

6 Customers Buying Habit in Car Seat When did you buy? Where did you get most valuable information before purchase? Outlets 43% Catalogue 15% Internet 11% Magazine 7% Others 24% Before childbirth 62% After childbirth shortly 21% Before 3 months 11% Before 6 months 4% Before 1 year 2% Sales rep. in outlets have richer knowledge about car seats => Good recommendation to the customers => Catch customers loyalty since their maternity stage

7 Classification of Child Car Seat For Nursing Infant New born ~ 10kg For Infant 9 ~ 18kg For Kids 15 ~ 36kg For Nursing Infant to Infant New born ~ 18kg For Infant to Kids 9 ~ 36kg For Nursing Infant to Kids (new born ~ 25Kg)

8 Combi Child Car Seat Conception Like holding a baby by Moms arms sweetly!!

9 How Mothers Touch can protect a baby? To protect soft babys neck Babys neck is not developed completely yet. The proportion of babys head is bigger (4-head figure) than adults. Strongest impact - Front Collision The most dangerous collision is the FRONT IMPACT. During the front collision, babys neck is exposed to heavy burden. Traveling direction Dispersion of impact Capture of body by Mothers Touch The impact power is spread by capture of body (from head to back) on the seat.

10 Correct Installation Install the child car seat in proper direction according to weight!! Backward facingForward facing Weight below 10kg Weight 9kg ~ 18kg Make sure to install on REAR SEAT since it is comparatively safer!!

11 Where do you install child car seat? Driver seat (A) Front seat (B) Rear seat (E) Rear seat (D) Rear seat (C) Air bag Not recommend! Most dangerous position Prohibit!!! If air bag is installed. Proper position Can not be installed.

12 Can not install child car seat as the below seats. Shorter seat belt The below items require longer seat belt to install. +Prim Baby (Do Kids 5) +Prim Kids Shorter depth seat The below depth are required to install respectively. +Neosis First cm +Prim Baby, Zeus Turn, Prim Long, Junior seat 40cm Can not be secured firmly Seat facing sideward and backward 2-point seat belt The seat like specially shaped with projecting or hollow on center part All of Combi child car seat are installed on the seat which equipped 3-point seat belt only for safety reason. All of Combi child car seat must be installed on the seat facing forward.

13 Combi R&D New born infant dummy developed by Combi Scene of test for collision Ultra Shock Absorption Gel Combi makes effort in R&D for ensuring the quality standard of our products. Combis in-house R&D team developed its own newborn baby dummy as per the real newborn baby - in average weight (3.2Kg), body construction, and movement - and sensors are installed in 5 different places (more than 15 directions) for detection. While doing collision test, we can get various data about the impact from crush and do corresponding analysis.

14 New born 10kg 1 year 15kg 3 years 18kg 4 years 36kg 11 years 25kg 8 years Height 140cm Combi Child Car Seat Line Up 7years

15 Zeus Turn EG ZV-698 use period : Newborn ~ around 4 years old (Below 18kg) weight : 13.9kg size : W480xD620xH725(exclude Zeus Leg) 3-point seat belt only Zeus Turn S ZV-598 use period : Newborn ~ around 4 years old (Below 18kg) weight : 13.5kg size : W480xD620xH725(exclude Zeus Leg) 3-point seat belt only Oval Red (OR) Broad Brown (BB) Broad Gray (BG) Oval Beige (OE)

16 Features & Advantage 360º Revolving seat EggShock & EggShock Protection for babys head from vibration Side protection Defense against side impact Dacco Cushion ZV-698 Keep comfortable posture Supporting Leg More secure installation Easy sitting Ventilated construction 3D mesh Air through form

17 Consumer Voice The holding feeling is favorite. My baby feels as holding with my hands, so she is quite well and happy while driving. By Hiromi mum & Mitsuki Easy reclining by one hand!!! Washable!!! Zeus turn are used for 3 years from my first boy to my first girl in activity. Even my baby sits on it, I can easily recline it easily by one hand. Because of washable seat, I do not mind even it become dirty. By Hidemi mum & Hime Revolving seat is really usable! Rotated seat is very helpful for me. I wonder how to seat or unseat a baby on non-revolving seat. By Minori mum & Ryoka

18 Neosis First 2.5EG use period : Newborn ~ around 4 years old (Below 18kg) weight : 11.5kg size : W470xD550xH690 3-point seat belt only Neosis First 2.5EG Smart Navy (SN)Smart Gray (SG)

19 Neosis First 2.5EG Usage period : New born ~ about 4 years old (below 18kg) Retractable belt With retractor that make easy seating and unseating. Super Safety Lock Prevent the baby from accidentally getting loose. Angle control system Checker: check if it is in appropriate installation angle. Adjuster: adjust the seat base angle for the best installation. Angle checker Angle adjuster *EG series only Non flammable material One-touch reclining

20 Neosis AS Pop Navy (PN)Pop Yellow (PY)Victoria Navy (VN) Neosis AS period : Newborn ~ around 4 years old (Below 18kg) weight : 10.6kg size : W470xD550xH690 3-point seat belt only

21 Prim Long EG use period : Newborn ~ around 7 years old *Below 25kg(around 115cm) weight : 7.4kg size : W455xD552xH702 3-point seat belt only Prim Long S use period : Newborn ~ around 7 years old *Below 25kg(around 115cm) weight : 7.2kg size : W455xD552xH702 3-point seat belt only Prim Long Excellent Red (ER) Excellent Gray (EG) Fine Yellow (FY) Fine Gray (FG)

22 Prim Long Usage period : Below 25kg (new born ~ about 7 years old) Easy installation Long use Baby seat New born ~ 1 year (below 10kg) Junior seat about 3 ~ 7 years (15 ~ 25kg) Child seat about 1 ~ 4 years (9 ~ 18kg)

23 Prim Long Side Protection Easy Installation EggShock EggShock α Defense against side impact Can be installed every mode. Absorb vibration during driving Less power for installation

24 Consumer Voice Prim Long Light & easy installation Prim Long is light and easy for installation. Thats why it is very helpful to install it from my car to another car. It seems that my baby is comfortable on it, she can sleep as soon as car driving By Ayumi mum & Kanon Long use as the name of Prim Long Prim Long as its name can use long time. It holds my baby firmly as easy posture, so I can concentrate to drive. Now my baby come to sleep at once after putting on this child car seats. By Nobue mum & Kaito Driving at ease by Prim Long Strongly recommended by the sales clerk, I bought Prim Long. Due to secure design, I can put may baby onto it at ease. Although he is crying, he stop crying after putting on it, and then he become good mode. By Kaoru mum & Yugo

25 Prim Baby Prim Baby EG use period : Newborn ~ around 1 year old *Below 10kg weight : 3.2kg size : W435xD690xH346(exclude handle) 3-point seat belt only Prim Baby S use period : Newborn ~ around 1 year old *Below 10kg weight : 3.1kg size : W435xD690xH346(exclude handle) 3-point seat belt only Deep Gray (DG) Light Yellow (LY) Light Blue (LB)

26 Prim Baby Usage period : New born ~ 10kg 3 different ways of usage Baby seatBaby carrycotRocking chair Activity for both outside and inside Non flammable seat Canopy One-touch belt adjuster *Prim Baby EG only

27 Prim Kids plus Protect EG use period : around 1 ~ 11 years old *9 ~ 36kg(around 75 ~ 145cm) weight : 5.2kg size : W440xD460xH760 3-point seat belt only Prim Kids plus Protect Moon Gray (MG) Earth Gray (EG) Earth Beige (EB) Prim Kids plus Protect EG use period : around 1 ~ 11 years old *9 ~ 36kg(around 75 ~ 145cm) weight : 5.2kg size : W440xD460xH760 3-point seat belt only

28 Prim Kids Usage period : 1 ~ 11 years (9 ~ 36kg) Junior seat with impact shield weight : 9~18Kg Junior seat with impact shield detached weight : 15~25Kg Booster seat weight :22~36Kg Long use3-ways Impact shield with flap The impact shield doesn't shift easily with the flap, and the installation is easy. Headrest with side cover Headrest is vertically adjustable and the width between side cover can be adjusted according to different usage.

29 Prim Kids plus Protect Side Support(protection) +Side support for side collision and good posture of child. Environment Conscious Product Satisfaction for Combi internal environment standard. Eco-mark is printed on P/C, product on manual.

30 Prim Baby/Prim Kids Consumer Voice My baby is sitting on Prim Baby during my bathing. I use Prim Baby not only as a car seat, but also as a baby chair. Especially it is very helpful when I take a bath as he is very happy playing toy inside Prim Baby. By Makiko mum & Kensuke Combination Prim Baby & shopping cart I use Prim Baby for my two children as it is very convenient. When I go to super markets with carrying this seat, I can put it on a shopping cart. It is like a baby stroller. Besides, he come to sleep shortly after sitting on this seat. Maybe he is comfortable. By Aya mum & Ami Stop to escape from car seat. == Prim Kids == After changing cart seat to Prim Kids, she stopped to escape from car seat. I think not being tightened up by shoulder belts and crotch belts is good for her. Now she is willing to sit on the seat. By Maiko mum & Hibiki

31 Buon Junior Simple & Stylish Junior Seat Buon Junior EG HU-230 Using weight : 15 ~ 36 Kg *Using height : 95 ~ 145 cm *Using period : 3 ~ 11 years Weight : 4.2kg Size : W455 x D455~465 x H670~810mm Nova Beige (NE)Nova Black (NB)

32 Buon Junior Product features & Advantage Side Protection & Adjustable headrest Adjust the position of headrest, which can protect from side impact, according to babys growth. Ventilation Polyurethane Easy for cleaning Drink holder Can be attached at either sides Adjustable belt guider Adjust the best position according to babys shoulder width. *Separated sheet

33 Prim Junior Duo Usage period : 3 ~ 11 years (15 ~ 36kg) Qualifying the European standard(ECE R44/03) Duo Usage Backrest and seat base can be used separately, which depends on the growth of the child. Headrest Headrest is vertically adjustable to fit the child. Shoulder Belt Guide The belt guide can ensure the shoulder belt is positioning correctly. High-back Seat Provide greatest Protection to upper half of childs body. Let child can seat properly even while sleeping.

34 I go driving with my baby frequently. Zeus Turn, it is easy to seat or unseat a baby by 360º rotated seat. I want to use one car seat with long applicable time. Prim Long, it is designed to be used from new born to 7 years. Prim Kids, it can be used from about 1-11 years.(9-36Kg) Car seat is installed to many cars, moms car, papas car, and etc. Prim Baby, Prim Long, Light and easy installment Neosis First, it can be installed into various cars. I want to use car seat as various purposes, e.g. carrycot, chair, and etc. Prim Baby, it can be used as car seats, carrycot and rocking chair. Baby is unwilling to be fastened by shoulder belts and crotch belt. Prim Kids, it is fastened by shield impact or seat belt. Recommended Selling Points Childs AGE and WEIGHT are also important criteria for selection!!

35 New born 10kg 1 year 15kg 3 years 18kg 4 years 25kg 8 years Possible Usage Combination of Combi Car Seats 7years 1 2 2' or 3 In case you have a new baby when your elder child is 1~2 years old.


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