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Through Michael Porters Five Forces Ana lysis Presented By-Anubhav Bhushan.

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Presentation on theme: "Through Michael Porters Five Forces Ana lysis Presented By-Anubhav Bhushan."— Presentation transcript:

1 Through Michael Porters Five Forces Ana lysis Presented By-Anubhav Bhushan

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3 Major Players State owned companies - BSNL, MTNL Pvt. Indian owned companies-Reliance, Tata Tel Foreign invested companies-Vodafone, Idea, Spice Existing Competitive rivalry

4 Service provider are the main driver whereas equipment manufacturers are witnessing growth and decline in successive quarter as sales is dependent on order undertaken by companies. Negotiating power of buyer

5 2008September 2009 BSNL 19%12% Bharti AIRTEL 23%24% Reliance 17%19% Vodafone 16%18% TATA Telecom Service Limited 10% IDEA 9.6%11% Others 5.4%1% Market share of operator till September 2009

6 Role of supplier is almost negligible Mobile handset supplier Nokia, Sony Ericsson,Motorola,Siemans Some companies have their own like Reliance and Tata indicom Tie up with other companies like Reliance have tie up with Samsung and LG Negotiating power of supplier

7 Optical fibre supplier, Aluminium supplier - Bargaining power is limited Software service provider- TCS,INFOSYS,WIPRO have bargaining power Negotiating power of supplier Contd

8 Various opportunities for foreign companies in various areas such as- 3G, international long distance call, Value added service 3 rd largest sector to attract FDI in post liberalisation era Large no. Of player are emerging in the market on the national level from its state level existence such as- Aircel, Virgin, Spice, Idea, Uninor Threat from new entrants

9 Wide range of service are available- VoIP,Broadband carrier. Internet telephone- Emerging as the best option Substitute to product

10 INTERNET SERVICE PROVIDER MARKET SHARE BSNL45.2% MTNL19% SIFY8.9% Bharti AIRTEL6.8% RELIANCE6.1% Market share of internet services

11 Perfect competition Differentiation practice by different player various offer free issue of SIM Less call rate Relative strength and weakness BSNL -- Network in every nook and corner, network busy Airtel Nature of Industry

12 SWOT Analysis

13 Huge wireless subscriber potential. One of the fastest growing sector. Consumers are ready to pay for cutting edge services. FDI limit are 74%. Strength

14 Wide scales of consumer churn in this sector. Now the number portability is coming up so it will increase the consumer churn rate. Value Added Services (VAS) is restricted because of literacy and language problems. Problem of limited spectrum availability and the issue of interconnection charges between the private and state operators. Weakness

15 To offer more VAS on GSM, CDMA. Language independent services. E.g. sending the message in local language, information available in local language. Foreign investments in form of equity or technology. Opportunities

16 Weak Intellectual Property Rights (IPR). Threat of low cost service providers. A huge initial fixed cost is required to make a mark in rural markets. Achieving break-even under these circumstances may prove to be difficult. Threat

17 StrengthWeakness BSNLPresence every nook & corner Network busy AirtelPresence every nook & corner Call rate high RelianceLarge number of offer Network connectivity Strengths & weaknesses

18 Growth rate - CAGR of around 15% Launch of advanced telecom service like 3G and IPTV will advance the growth of industry. 5.5 million Indians are signing up each month. GSM subscriber base increases by 13.7 million in January Emerging Trend

19 Thank You

20 Sharad Taori - Web - Mobile No ASSET ACADEMY Near Lala Building, Awadhootwadi, Yavatmal


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