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Some words about PR writer Perova Lena SO31 Novosibirsk 2006.

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Presentation on theme: "Some words about PR writer Perova Lena SO31 Novosibirsk 2006."— Presentation transcript:

1 Some words about PR writer Perova Lena SO31 Novosibirsk 2006

2 PR-writer – who is..? Sociable Purposeful Mobile, active With broad outlook With sense of humour Responsible

3 PR-writer – who is..? Knowledge of PR, Marketing, Economy Knowledge of foreign language Journalistic skills Presentation skills PC and Internet user skills Knowledge of psychology Selling skills Skills of work in team and team leading Project management

4 The Public Relations Writer Differs from journalist in at least three aspects : ChannelsObjectives Audiences Inform Persuade Motivate Defining the audience and its composition Numerous and different audience Research audience Traditional media New media: direct mail, newsletter, special event etc. Combination of channels

5 Word Choice Writing Guidelines Outlining Word Length Sentences and Paragraphs List of topics in the order which they will be presented Brief or comprehensive Sentences clear and concise Mixing short and long sentences One paragraph – one idea Paragraph no longer than 6-8 lines Use short word (about 1.5 syllables per word) Prefer short Anglo-Saxon words for general public Use professional words of target audience

6 Errors to avoid: Spelling Poor sentence structure Wrong words and Sound-alike words Gobbledygook and jargon

7 Redundancies Gender bias Too many numbers Politically incorrect languages Too many words

8 Persuasive writing Suggestion for action Clarity of massage Source credibility Examples Content and structure Symbols, Slogans and acronyms

9 Remember this advices and use it in professional life to be successful in PR. In conclusion…

10 Material for presentation was taken from 1. Е.В. Захарова, Л.В. Ульянищева. Welcome to the World of Public Relations. Пособие по английскому языку для гуманитарных вузов. 2.

11 Some words about PR writer Perova Lena SO31 Novosibirsk 2006


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