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Www.BelgradeBeerFest.com TM producer www.bkm.rs. The most visited festival in southeastern Europe The biggest beer festival in southeastern Europe Entrance.

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Presentation on theme: "Www.BelgradeBeerFest.com TM producer www.bkm.rs. The most visited festival in southeastern Europe The biggest beer festival in southeastern Europe Entrance."— Presentation transcript:

1 TM producer

2 The most visited festival in southeastern Europe The biggest beer festival in southeastern Europe Entrance free of charge Attractive location Various music program Wide range of foreign and domestic beer brands

3 21 – 24 August 2003 – 1 st Belgrade Beer Fest was held, Kalemegdan fortress, Belgrade visitors in 4 days 21 beer brand 35 brand participants in total 34 music performances 108 published press articles

4 14 – 19 August th Belgrade Beer Fest was held, Usce Park, New Belgrade visitors in 6 days 45 beer brands 65 brand participants in total 49 music performances 568 published press articles

5 Number of visitors per year

6 Number of tourists - August Belgrade domestic foreigners total

7 The chart of segments development of Belgrade Beer Fest manifestation : year activity Number of days Number of visitors Number of participants/ exhibitors Number of bands/ DJs Number of published articles Festival website visits in July-August

8 *Values are in hl

9

10

11 Dennis Wilcox – Professor of PR at San Jose University, California His book "Public Relations: Strategies and Tactics, world wide known as a Bible of PR, is used in 350 Universities around the globe. In its last edition (2009) Professor Wilcox named Belgrade Beer Fest as a positive example of PR campaign, while in next edition photo of Belgrade Beer Fest will open the chapter of PR with case study included. During his first visit to Belgrade Beer Fest, the professor was a special guest and speaker at the closing press conference of the festival, he gave very useful advices to PR team of the Belgrade Cultural Network, held a number of lectures to members of PR Society of Serbia for public relations. He spent great evenings at this festival.

12 Professor Dennis Wilcox held a presentation on theme: The value of Festivals in the Economic Development and Branding of Serbia. Once entrenched Festival makes a strong link between the country and the event. Festivals are the perfect opportunity to promote a country, city or local community outside the country, and the most striking example is the Olympics. Original offer makes distinction between festivals and it is the primary factor in creating a destination brand.

13 Festivals social responsibility campaigns: I choose to recycle Souvenirs for Belgrade baby club Dont drink and drive Against drug abuse AIDS / STD awareness,…

14 I choose to recycle

15 Souvenirs for Belgrade baby club

16 Dont drink and drive

17 Against drug abuse

18 MEDIA PARTNERS TV Stations: RTS – National Broadcasting Company (like BBC in UK) with highest ranking´s on Serbian air MTV Adria – Local MTV for the Balkan Region with coverage in 8 countries TV PINK – national TV station, second biggest broadcaster in the country TV AVALA – national TV station STUDIO B – the biggest local TV in Belgrade And many others...

19 Newspapers: BLIC 24 Hours DANAS VREME POLITIKA VEČERNJE NOVOSTI... And many others MEDIA PARTNERS

20 BUSINESS PARTNERS Ball Packaging Europe Apatinska pivara – member of StarBev group Carlsberg Srbija United Serbian Breweries – member of Heineken group BIP Coca - Cola

21 Colliers International Jat Airways – National Airline Company MTS – Biggest Mobile Provider in the country Mc Donald´s NIS Jugopetrol Dunav osiguranje

22 Maxi Hotel Continental Beograd Grand kafa UŠĆE SHOPPING CENTER Beotelnet Durex Knjaz Miloš

23 City Council of Belgrade USA embassy in Belgrade highly supported I Choose to Recycle Belgrade Beer Fest campaign British embassy in Belgrade highly supported I Choose to Recycle Belgrade Beer Fest campaign Ministry of Trade of Republic of Serbia Ministry of Enviroment, Mining and Spatial Planning of Serbia Ministry of Economy of Republic of Serbia Tourist organization of Belgrade Tourist organization of Serbia

24 TM producer


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