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Twitter hashtag: #onzroadshow. Effective social media strategies Jaya Gibson Communications & Projects Manager.

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Presentation on theme: "Twitter hashtag: #onzroadshow. Effective social media strategies Jaya Gibson Communications & Projects Manager."— Presentation transcript:

1 Twitter hashtag: #onzroadshow

2 Effective social media strategies Jaya Gibson Communications & Projects Manager

3 Twitter hashtag: #onzroadshow Thank you Skills Active

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5 Twitter hashtag: #onzroadshow

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11 Introductions Name, Org & Position What networks your org is on Why you are here and what you hope to get out of this session

12 Twitter hashtag: #onzroadshow Social Media Handles: Jaya Gibson ONZ You can find ONZ & myself on these networks:

13 13 Twitter hashtag: #onzroadshow 13

14 14 Twitter hashtag: #onzroadshow 14 =$174 USD

15 15 Twitter hashtag: #onzroadshow 15

16 16 Twitter hashtag: #onzroadshow 16

17 17 Twitter hashtag: #onzroadshow 17 Its about networks of people! Its your party

18 Twitter hashtag: #onzroadshow ONZ Social Media Consistency - 30mins - 1hr a day Automation Build organic audience Engage

19 Twitter hashtag: #onzroadshow https://sproutsocial.com/dashboard/7/

20 Twitter hashtag: #onzroadshow Trends in Social Media 1. Semi-guaranteed engagement 2. The death of the viral 3. Rich media content & platforms boom (even more) 4. Mobile, mobile, mobile. 5. Offline events will continue to be pushed as online events.

21 Twitter hashtag: #onzroadshow Semi-guaranteed engagement

22 Twitter hashtag: #onzroadshow The death of the viral

23 Twitter hashtag: #onzroadshow Rich Media Rises

24 Twitter hashtag: #onzroadshow Mobile, mobile, mobile… Were going to execute this mission to make the world connected and build value over the long-term. The bigger question that will define how weve done is how we do with mobile. – Mark Zuckerberg

25 Twitter hashtag: #onzroadshow Mobile, mobile, mobile…

26 Twitter hashtag: #onzroadshow Taking the offline, online

27 Twitter hashtag: #onzroadshow Taking the offline, online

28 Twitter hashtag: #onzroadshow Taking the offline, online

29 Twitter hashtag: #onzroadshow Case Studies

30 Twitter hashtag: #onzroadshow Walking Legends

31 Twitter hashtag: #onzroadshow NOLS

32 Twitter hashtag: #onzroadshow Girl Guiding

33 Twitter hashtag: #onzroadshow Listening & responding Why is it important to listen? Because there are conversations you can take part it... https://twitter.com/search?q=nzmustdo&src=typd

34 Twitter hashtag: #onzroadshow Listening & responding Home feed – the people I follow Keyword – SportNZ List - NSOsList - RSTs

35 Twitter hashtag: #onzroadshow Listening & responding How to listen & when to respond

36 Twitter hashtag: #onzroadshow Listening & responding Who are you talking to? Understand your audience Number of RTs & where they came from Number of clicks & on which content Sentiment

37 Twitter hashtag: #onzroadshow Listening & responding Do your research…

38 Twitter hashtag: #onzroadshow Engaging Offline QR Codes - Quick Reaction or Quick Read

39 Twitter hashtag: #onzroadshow QR Codes are limited only by your imagination 10 Commandments guide - good resource for learning

40 Twitter hashtag: #onzroadshow Carrying on the discussion online Communications-Forum-Outdoors-Community /about

41 41 Twitter hashtag: #onzroadshow 41

42 Twitter hashtag: #onzroadshow Exclusive services to our community Social media & marketing services Strategy Workshops & training Setup & management Design Website design Graphic Design

43 Twitter hashtag: #onzroadshow Some of the members were working with NZRA Wild Earth Forest & Bird NZOIA Te Araroa Dunedin City Council Wellington City Council

44 Twitter hashtag: #onzroadshow Questions


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