Presentation on theme: "Beth Eisenberg Senior Account Executive"— Presentation transcript:
1Beth EisenbergSenior Account ExecutiveMobileCause Inc Text BETH to for contact informationText KEYWORD to to view this presentation on your mobile device
2Sources CitedThe Rise of Mobile Posted by Frank Barry on March 29th, 2011MobileCause White PapersInnogive FoundationBlackbaudPew Internet ReportChronicle of PhilanthropyInternational TelecommunicationsCTIA
3Video IntroductionTEXT IGF to to watch Innogive Video on your Mobile Device
4Why Mobile?More than ever before people are using their mobile phones everywhere for everything.
5How Big is the Mobile World? Mobile phone dependency and smartphone usage is on the rise.
6Mobile Internet Growth Mobile internet usage surpasses pc internet usage.
7Time Spent Using Mobile 19% of cell phone owners ages said that they’ve donated via text message. Pew internet report Chronicle of PhilanthropyMore than half of cell phone internet users go online daily from their mobile device. Pew internet report
8The Mobile to Social Media World Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study
9Mobile Ecosystem In the Beginning Carrier(100% payout)SMS/Billing Aggregator (reporting)Other Foundation(remittance)Data Provider (donation data)Mobile Giving Provider-ASP (technology-reporting)Nonprofit
10New Era of Transparency MobileCause ModelImprovements compared to providers:Greater transparencyGreater accountabilityCost savings to marketFunds remitted quickerAccurate reporting and remittanceGreater SMS billing efficiencyMobile giving positioned to scaleCarrier(100% payout)Mobile Giving ProviderMobileCause/Innogive (technology-reporting 100% remittance)Nonprofit
11Mobile Products Mobile Pledging Unlimited amount text donations credit card fulfilledViral GivingPeer to Peer fundraising for SMS, Twitter and FacebookMobile MessagingBuild, schedule and send mass text message broadcastsText to Give$5 or $10 micro donations billed directly to carriers11
12Mobile Pledging Donations of any size Mobile web fulfillment Credit card billedUnlimited keywordsLive donation thermometerOpt-in to broadcast listInstant setupRecurring donationsExpanded donor dataLive call center
13Viral Giving Empowerment of key supporters to raise donations SMS, Facebook and Twitter fundraising integrationCollection of text message donations of any amountNPOs build mobile walletPromote campaigns across text and social media
14Text to Give Micro donations of $5 or $10 Billed to donors cell phone Keywords based on planWeb & Facebook widgetsLive thermometer2 week approval timelineData includes cell, state and time90 day payout turnaround
15Mobile Messaging Build your mobile donor list Year-round communication Low cost, low maintenance, communication methodUnlimited keywords & listsWeb subscription widgetReal time & scheduled alertsSend instant call to action
16Mobile Giving $5, $10 pricepoints Monies remitted 90-120 days Data of donation includes only mobile numberQuick giving optionStrategy necessary when non-disaster
17Earn the Right to Ask for Donations Build Mobile ListVolunteer responsesNeed and location based notificationsBuild interest-centric broadcast listsSynchronize to increase traditional channel ratesFeedbackSeek SMS responses to messages and linksAskVolunteeringPeer to Peer solicitationMicro and Macro DonationsNew donor acquisitionRecurring giftsInnovative Mobile IntegrationBuild Mobile ListProvide ContentSeek FeedbackAsk
18Send a Text to Receive Resources Text keywords and shortcodes below to receive important information.KEYWORD to to receive a copy of this presentationCASE to to view case studies for mobile pledging, viral giving, mobile messaging and text to giveWPAPER to to view MobileCause white papers “The Evolution of Mobile” & “Mobile + Video”IGF to to watch the “Innogive” videoBETH to for Your Name contact informationKEYWORD