Presentation on theme: "Beth Eisenberg Senior Account Executive MobileCause Inc Text BETH to 27138 for contact information Text KEYWORD to 27138 to view this presentation on your."— Presentation transcript:
Beth Eisenberg Senior Account Executive MobileCause Inc Text BETH to for contact information Text KEYWORD to to view this presentation on your mobile device
Sources Cited The Rise of Mobile Posted by Frank Barry on March 29th, 2011Frank Barry MobileCause White Papers Innogive Foundation Blackbaud Pew Internet Report Chronicle of Philanthropy International Telecommunications CTIA
Video Introduction TEXT IGF to to watch Innogive Video on your Mobile Device
Why Mobile? More than ever before people are using their mobile phones everywhere for everything.
How Big is the Mobile World? Mobile phone dependency and smartphone usage is on the rise.
Mobile Internet Growth Mobile internet usage surpasses pc internet usage.
Time Spent Using Mobile 19% of cell phone owners ages said that theyve donated via text message. Pew internet report Chronicle of Philanthropy Pew internet reportChronicle of Philanthropy More than half of cell phone internet users go online daily from their mobile device. Pew internet report Pew internet report
The Mobile to Social Media World Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study Nielsen Study
Mobile Ecosystem In the Beginning SMS/Billing Aggregator (reporting) Other Foundation (remittance) Other Foundation (remittance) Data Provider (donation data) Mobile Giving Provider-ASP (technology-reporting) Nonprofit Carrier (100% payout) Carrier (100% payout)
Mobile Giving Provider MobileCause/Innogive (technology-reporting 100% remittance) Mobile Giving Provider MobileCause/Innogive (technology-reporting 100% remittance) Nonprofit Carrier (100% payout) Carrier (100% payout) MobileCause Model Improvements compared to providers: Greater transparency Greater accountability Cost savings to market Funds remitted quicker Accurate reporting and remittance Greater SMS billing efficiency Mobile giving positioned to scale New Era of Transparency
Mobile Products Mobile Pledging Unlimited amount text donations credit card fulfilled Viral Giving Peer to Peer fundraising for SMS, Twitter and Facebook Mobile Messaging Build, schedule and send mass text message broadcasts Text to Give $5 or $10 micro donations billed directly to carriers
Mobile Pledging Donations of any size Mobile web fulfillment Credit card billed Unlimited keywords Live donation thermometer Opt-in to broadcast list Instant setup Recurring donations Expanded donor data Live call center
Viral Giving Empowerment of key supporters to raise donations SMS, Facebook and Twitter fundraising integration Collection of text message donations of any amount NPOs build mobile wallet Promote campaigns across text and social media
Micro donations of $5 or $10 Billed to donors cell phone Keywords based on plan Web & Facebook widgets Live thermometer 2 week approval timeline Data includes cell, state and time 90 day payout turnaround Text to Give
Build your mobile donor list Year-round communication Low cost, low maintenance, communication method Unlimited keywords & lists Web subscription widget Real time & scheduled alerts Send instant call to action Mobile Messaging
Mobile Giving $5, $10 pricepoints Monies remitted days Data of donation includes only mobile number Quick giving option Strategy necessary when non-disaster
Build Mobile List Provide Content Seek Feedback Ask Build Mobile List Volunteer responses Need and location based notifications Build interest-centric broadcast lists Synchronize to increase traditional channel rates Feedback Seek SMS responses to messages and links Ask Volunteering Peer to Peer solicitation Micro and Macro Donations New donor acquisition Recurring gifts Earn the Right to Ask for Donations Innovative Mobile Integration
Text keywords and shortcodes below to receive important information. KEYWORD to to receive a copy of this presentation CASE to to view case studies for mobile pledging, viral giving, mobile messaging and text to give WPAPER to to view MobileCause white papers The Evolution of Mobile & Mobile + Video IGF to to watch the Innogive video BETH to for Your Name contact information Send a Text to Receive Resources KEYWOR D