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Beth Eisenberg Senior Account Executive

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Presentation on theme: "Beth Eisenberg Senior Account Executive"— Presentation transcript:

1 Beth Eisenberg Senior Account Executive MobileCause Inc Text BETH to for contact information Text KEYWORD to to view this presentation on your mobile device

2 Sources Cited The Rise of Mobile Posted by Frank Barry on March 29th, 2011 MobileCause White Papers Innogive Foundation Blackbaud Pew Internet Report Chronicle of Philanthropy International Telecommunications CTIA

3 Video Introduction TEXT IGF to to watch Innogive Video on your Mobile Device

4 Why Mobile? More than ever before people are using their mobile phones everywhere for everything.

5 How Big is the Mobile World?
Mobile phone dependency and smartphone usage is on the rise.

6 Mobile Internet Growth
Mobile internet usage surpasses pc internet usage.

7 Time Spent Using Mobile
19% of cell phone owners ages said that they’ve donated via text message. Pew internet report Chronicle of Philanthropy More than half of cell phone internet users go online daily from their mobile device. Pew internet report

8 The Mobile to Social Media World
Social Networking sites like Facebook and Twitter now account for 22.7% of time spent on the web. Nielsen Study

9 Mobile Ecosystem In the Beginning
Carrier (100% payout) SMS/Billing Aggregator (reporting) Other Foundation (remittance) Data Provider (donation data) Mobile Giving Provider-ASP (technology-reporting) Nonprofit

10 New Era of Transparency
MobileCause Model Improvements compared to providers: Greater transparency Greater accountability Cost savings to market Funds remitted quicker Accurate reporting and remittance Greater SMS billing efficiency Mobile giving positioned to scale Carrier (100% payout) Mobile Giving Provider MobileCause/Innogive (technology-reporting 100% remittance) Nonprofit

11 Mobile Products Mobile Pledging
Unlimited amount text donations credit card fulfilled Viral Giving Peer to Peer fundraising for SMS, Twitter and Facebook Mobile Messaging Build, schedule and send mass text message broadcasts Text to Give $5 or $10 micro donations billed directly to carriers 11

12 Mobile Pledging Donations of any size Mobile web fulfillment
Credit card billed Unlimited keywords Live donation thermometer Opt-in to broadcast list Instant setup Recurring donations Expanded donor data Live call center

13 Viral Giving Empowerment of key supporters to raise donations
SMS, Facebook and Twitter fundraising integration Collection of text message donations of any amount NPOs build mobile wallet Promote campaigns across text and social media

14 Text to Give Micro donations of $5 or $10 Billed to donors cell phone
Keywords based on plan Web & Facebook widgets Live thermometer 2 week approval timeline Data includes cell, state and time 90 day payout turnaround

15 Mobile Messaging Build your mobile donor list Year-round communication
Low cost, low maintenance, communication method Unlimited keywords & lists Web subscription widget Real time & scheduled alerts Send instant call to action

16 Mobile Giving $5, $10 pricepoints Monies remitted 90-120 days
Data of donation includes only mobile number Quick giving option Strategy necessary when non-disaster

17 Earn the Right to Ask for Donations
Build Mobile List Volunteer responses Need and location based notifications Build interest-centric broadcast lists Synchronize to increase traditional channel rates Feedback Seek SMS responses to messages and links Ask Volunteering Peer to Peer solicitation Micro and Macro Donations New donor acquisition Recurring gifts Innovative Mobile Integration Build Mobile List Provide Content Seek Feedback Ask

18 Send a Text to Receive Resources
Text keywords and shortcodes below to receive important information. KEYWORD to to receive a copy of this presentation CASE to to view case studies for mobile pledging, viral giving, mobile messaging and text to give WPAPER to to view MobileCause white papers “The Evolution of Mobile” & “Mobile + Video” IGF to to watch the “Innogive” video BETH to for Your Name contact information KEYWORD

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