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Mobile Strategy Michael Hostad and Jamie Ceman
Agenda Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take-aways and lessons learned
Why Mobile? By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)
Avoiding the mistakes of our past We know now what we didnt know then. Mobile
Roles in Mobile Development IT or Communications Requirements Gathering Campus involvement
Where to start?! The basics (news, events, safety, maps, directory) Low hanging fruit
Buy versus Build Perceptions of difficulty Long-term viability Market and maturity Cost versus Resources Functionality Integration
App versus Web Define strategy and where it fits in your communication and IT plans Is it one or the other, or both? Responsive Web
Responsive versus Mobile Web Responsive Design: Notre Dame Desktop Tablet Smartphone
Responsive versus Mobile Web Mobile site
Resources People Dollars Prioritization Maintenance and Enhancements
Maintenance Content development (What else goes in?)
UW Collaboration UWO and UWM partnership EduCore Appcelerator Titanium, Open-Source Code sharing
Wrap-up Jamie Ceman, Executive Director, Integrated Marketing Communications UW Oshkosh – firstname.lastname@example.org@uwosh.edu Michael Hostad Director, Web and Mobile Services UW-Milwaukee, email@example.com@uwm.edu
Integrated Marketing and Communications Before and After: University Web Presence University Web Presence: Before and After Presented by: Integrated Marketing.
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Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing.
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