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Published byKenneth Durk
Modified over 4 years ago
Mobile First & Responsive Web Design David Weedon - UI/UX Designer, Covenant Technology Partners
1.2 Billion mobile web users worldwide 25% in the U.S. are mobile-only
So Why? Why did smartphone sales take off so suddenly?
Why the iPhone? Mainly, ease of use It was designed as a consumer product Blackberry was designed with business users in mind
90% of all websites are not mobile ready 50% of business websites are not mobile ready
Anywhere from 20%-100% increased conversation rate after optimizing for mobile
the old way: Design for the desktop first, then scale and trim the content to fit on a phone. (graceful degradation)
the new way: Design for the phone first, then expand and enhance the site up to the full sized version. (progressive enhancement)
Sounds like you end up in the same place… So, whats the difference?
desktop first: cutting away fat mobile first: adding spice
mobile first: constraints (and why they are a good thing)
Smaller Screen Size
Uh oh. 1024x768 320x480
80% gone, and thats awesome!
Some of that content is probably not important. If all the important content does not fit...
An example Luke Wroblewski credit to:
This is great. They should have started here.
How do we know what to cut out? Know your users and what they need.
Not all mobile devices are 320x480. *gasp*
There are a wide variety of screen sizes. This isnt a new problem. Weve seen it on the desktop for years.
The real problem: Pixel Density
original icon scaled icon retina ready icon
Content must be focused. Make it Easy and Fast. Dont make me think! -Steven Krug
Optimize for Speed. Delays and hiccups are extremely detrimental to conversion rates.
mobile first is about focus. Decide what is important at the beginning of a project.
Responsive design is powered by CSS Media Queries
Requires more forethought and planning than traditional layout, especially for the designer(s). Easier to maintain... One Site. One Set of Links. Works best for content focused sites.
RWD is probably not the best choice for web apps. Sites with Specific Workflows or a big E-Commerce elements work better with custom tailored mobile sites.
A Quick Introduction. What are QR Codes? Two dimensional barcodes that can be read using smartphones and QR reading devices. These barcodes link directly.
Coding a Responsive HTML
RESPONSIVE AND MOBILE DESIGN BY: CHRIS PASQUARETTE APRIL, 2013.
Attract Customers with Mobile Marketing by Ravi
310KM M-Commerce Application Selection of Mobile Platform Group 4 Choy Chun Lung, Lawrence Hui Yiu Ting, Eddy Chan Ki Yin, CKY Liu Tsz Ping, Scott.
What is jQuery Mobile? How to use it? Doncho Minkov Telerik Corporation Technical Trainer.
MOBILE STRATEGY IN PUBLIC RELATIONS How to Be Mobile Ready for Your Campaigns.
SOCIAL IMPLICATIONS Changing customer perspectives. E.g. Providing added value. Providing services. Providing ease and security.
Portable Device Operating Systems. Portable Device OS Portable devices use scaled down operating systems, which are smaller than those found in notebook.
Beyond apps Stephen Pinches Group Product Manager – Emerging Platforms.
Mobile at USC Common Solutions Group University of Minnesota, June 2011.
Can you hear me? Great! We will get started soon. Did you download the App? No Yes Click here for international #’s XXX-XXX-XXX# XXX-XXX-XXX I don’t.
Going Mobile According to the Mobile Marketing Association, more people worldwide own mobile devices than own a toothbrush…roughly 90% of the American.
SM3121 Software Technology Mark Green School of Creative Media.
SharePoint Mobile Improving efficiency of the mobile workforce Anthony Pham Product Support Manager KWizCom
RESPONSIVE WEB DESIGN NYU Webmaster Meetup, October 3 rd, 2014.
Being Responsibly Responsive Jason
Enterprise Mobility ‘Mobile First’ strategy for your Business
Responsive Web Design Nuts & Bolts David Weedon - UI/UX Designer, Covenant Technology Partners.
A “new-ish” web design methodology Addresses growing number of Internet devices Tailored experience to any device Limits resizing, panning.
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