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Empirical Evaluation of Popular Mobile Hotel Booking Apps Term Paper Seminar 3: Online Communication Cornelia Lezuo

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Presentation on theme: "Empirical Evaluation of Popular Mobile Hotel Booking Apps Term Paper Seminar 3: Online Communication Cornelia Lezuo"— Presentation transcript:

1 Empirical Evaluation of Popular Mobile Hotel Booking Apps Term Paper Seminar 3: Online Communication Cornelia Lezuo (cornelia.lezuo@student.uibk.ac.at) Sabrina B. Neururer (sabrina.neururer@i-med.ac.at)

2 Introduction -1- mobile-ready demand for mobile services increases different types of mobile booking apps car rental hotel booking flight booking … different target groups e.g. last-minute bookers 2

3 Introduction -2- issues : easy to download/install which functionalities/features usability availability/performance privacy/security follow user expectations 3

4 Material & Methods -1- 10 mobile hotel booking Apps (Google Play) popular Apps (Booking.com, HRS …) Apps well known from ads (Trivago …) hotel offers not restricted to regions 2 mobile testing devices Sony Ericsson Xperia (4.0.4 – Ice Cream Sandwich) Samsung Galaxy Note (2.3.6 – Ginger Bread) 4

5 Material & Methods -2- questionnaire developed using GrafStat 1 (Edition 2006-l, v 3.39-i) 35 items 4 multiple choice 26 single choice 5 free text answers basic functionalities personal impressions (subjective) 6-level Likert scale (1 – totally agree … 6 – totally disagree) not specified option 5 1 www.grafstat.com

6 Material & Methods -3- evaluation scenarios: scenario 1: last-minute booking according to GPS position scenario 2: destination: Vienna category: 3 stars arrival date: December 14 th 2012 nights: 2 persons: 2 room: I double-room 6

7 Results -1- 7 Booking. com ExpediaAgodahotel.de Hotel Mobile HRSJustBookKAYAK Trip Advisor Trivago

8 Results -2- storage: 7.23 MB downloads: > 500,000 OS: Android, Apple iOS, Windows target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results – no additional services – no tap-zoom 8

9 Results -3- storage: 10.75 MB downloads: > 1,000,000 OS: Android, Apple iOS, target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results – no additional services – no tap-zoom 9

10 Results -4- storage: 8.75 MB downloads: > 1,000,000 OS: Android, Apple iOS target group: all travelers evaluation: scenario I scenario 2 flight booking limit search results (filter) customer feedback MapView hotel photos sorting search results – no tap-zoom 10

11 Results -5- storage: 16 KB downloads: > 100,000 OS: Android target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results – price comparison – no additional services – not all functions seem to work properly – no tap-zoom 11

12 Results -6- storage: 797 KB downloads: > 10,000 OS: Android, Apple iOS, RIM, Windows target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results – no additional services 12

13 Results -7- storage: 4.70 MB downloads: > 10,000 OS: Android, Apple iOS, RIM, Symbian, Windows target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results travel organization – no additional services – no tap-zoom 13

14 Results -8- storage: 3.07 MB downloads: > 50,000 OS: Android, Apple iOS, RIM target group: last-minute travelers evaluation: scenario I scenario 2 limit search results (last-minute) MapView hotel photos – no sorting of search results – no filtering of search results – no additional services – no customer feedback – no tap-zoom – only last-minute 14

15 Results -9- storage: 16.27 MB downloads: > 5,000,000 OS: Android, Apple iOS, RIM, Symbian, Windows target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) customer feedback MapView hotel photos sorting search results travel organization additional services – no tap-zoom – no direct booking booking site 15

16 Results -10- storage: 1.92 MB downloads: > 10,000,000 OS: Android, Apple iOS, Symbian, Windows target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) MapView hotel photos sorting search results travel organization additional services call-by-click – no tap-zoom 16

17 Results -11- storage: 1.22 MB downloads: > 500,000 OS: Android, Apple iOS target group: all travelers evaluation: scenario I scenario 2 limit search results (filter) MapView hotel photos sorting search results call-by-click – price comparison – no additional services 17

18 Results -12- 18

19 Results -13- Agoda Booking.com Expedia Hotel Mobile hotel.de HRS JustBook KAYAK TripAdvisor Trivago Search according to GPS positionxxxxxxxxxx Customer feedbackxxxxxxxxx Map view of hotel locationxxxxxxxxxx Photos of hotelsxxxxxxxxxx Last Minute bookingxxxxxxxxx Travel organization supportxxx Sorting of search resultsxxxxxxxxx Contact-by-click functionalityxxxx Share bookings via Social Networksx Data privacy statementxxx Linear designxxxxxxxxxx 19

20 Results -14- Agoda Booking.com Expedia Hotel Mobile hotel.de HRS JustBook KAYAK TripAdvisor Trivago Well arranged1111111111 Attractive3133211113 Intuitive1111111112 Performs well1313511311 Usability2122211212 Easy to do things on the go1133311133 Simple to use1121211111 Self explanatory1121211112 Does exactly what I want it to do1116112136 20

21 Results -15- Agoda Booking.com Expedia Hotel Mobile hotel.de HRS JustBook KAYAK TripAdvisor Trivago Your location precise location (GPS and network- based) approximate location (network- based) xx xxxx xxxx xxxx xxxx xxxx x xxxx x Network communication full network access view network connections view Wi-Fi connections receive data from Internet xxxxxx xxxxxx xxxx xxxx xxxx xxxx xxxxxx xxxxxx xxxxxx xxxx Phone calls read phone status and identityxxxx 21

22 22 Agoda Booking.com Expedia Hotel Mobile hotel.de HRS JustBook KAYAK TripAdvisor Trivago Storage modify or delete the contents of your USB storage, modify or delete the contents of your SD card xxxxx Hardware controls take pictures and videos control vibration x System Tools prevent tablet from sleeping prevent phone from sleeping x Your personal information read your contacts modify your contacts xxxx Services that cost money directly call phone numbersx

23 Discussion and Conclusion -1- evaluation of 10 different Apps easy download and installation Apps were well arranged, easy to use usability is satisfactory direct booking do things on the go 23

24 Discussion and Conclusion -2- hotel comparison Apps not suitable for mobile booking Apps interesting for last-minute bookers data privacy and security permissions of the App sharing via Social Networks? Winner: HRS met all expectations 24

25 Empirical Evaluation of Popular Mobile Hotel Booking Apps Thank you for your attention! Cornelia Lezuo (cornelia.lezuo@student.uibk.ac.at) Sabrina B. Neururer (sabrina.neururer@i-med.ac.at)


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