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Mobile Computing and Commerce (chapter 8). 1.Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. 2.Describe the mobile.

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Presentation on theme: "Mobile Computing and Commerce (chapter 8). 1.Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. 2.Describe the mobile."— Presentation transcript:

1 Mobile Computing and Commerce (chapter 8)

2 1.Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. 2.Describe the mobile computing environment that supports m-commerce (devices, software, services). 3.Describe the four major types of wireless telecommunications networks. 4.Discuss m-commerce applications in finance. 5.Describe m-commerce applications in shopping, advertising, and provision of content. 1

3 6.Discuss the application of m-commerce within organizations and across the supply chain. 7.Describe consumer and personal applications of m-commerce. 8.Understand the technologies and potential application of location-based m-commerce. 9.Describe the major inhibitors and barriers of m- commerce. 10.Discuss the key characteristics, critical technologies, and major applications of pervasive computing. 2

4 mobile commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices 3

5 ATTRIBUTES OF M-COMMERCE – Ubiquity – Convenience – Interactivity – Personalization – Localization 4

6 5

7 Car key and the Speedpass

8 Financial Services Mobile Banking Wireless Electronic Payment System

9 Micropayments Mobile Wallet Wireless Bill Payments

10 DRIVERS OF M-COMMERCE – Widespread availability of more powerful mobile devices – The handset culture – The service economy – Vendors push – The mobile workforce – Increased mobility – Improved price/performance – Improving bandwidth 9

11 wireless mobile computing (mobile computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere 10

12 MOBILE DEVICES – Mobile computers – personal digital assistant (PDA) A stand-alone handheld computer principally used for personal information management – smartphone A mobile phone with PC-like capabilities e.g Blackberry, iphone, Androids, etc 11

13 MOBILE COMPUTING SOFTWARE AND SERVICES – Messaging Services short message service (SMS) A service that supports the sending and receiving of short text messages on mobile phones multimedia messaging service (MMS) The emerging generation of wireless messaging; MMS is able to deliver rich media 12

14 – Location-Based Services – Voice-Support Services interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system voice portal A Web site with an audio interface that can be accessed through a telephone call e.g Bing Voice Search for mobile phones ( 13

15 WIRELESS TELECOMMUNICATIONS NETWORKS – personal area network (PAN) A wireless telecommunications network for device-to-device connections within a very short range – Bluetooth A set of telecommunications standards that enables wireless devices to communicate with each other over short distances 14

16 – wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network – Wi-Fi (wireless fidelity) The common name used to describe the IEEE 802.11 standard used on most WLANs 15

17 16

18 – WiMax A wireless standard (IEEE 802.16) for making broadband network connections over a medium- size area such as a city – wireless wide area network (WWAN) A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network 17

19 MOBILE BANKING MOBILE PAYMENTS – Mobile Proximity Payments – Mobile Remote Payments 18

20 – digital divide Refers to the gap between people with effective access to digital and information technology and those without – microfinance Refers to the provision of financial services to poor or low-income clients, including consumers and the self-employed 19

21 MOBILE MARKETING CAMPAIGNS – Four classes of mobile marketing campaigns: 1.Information 2.Entertainment 3.Raffles 4.Coupons 20

22 – The major objectives of these classes fell into one of six categories: 1.Building brand awareness 2.Changing brand image 3.Promoting sales 4.Enhancing brand loyalty 5.Building customer databases 6.Stimulating mobile word of mouth 21

23 MOBILE MARKETING GUIDELINES – The basic principles of the Global Code of Conduct for Internet marketing: Notice Choice and consent Customization and constraint Security Enforcement and accountability 22

24 NEEDS OF THE MOBILE WORKFORCE – mobile worker Any employee who is away from their primary work space at least 10 hours a week or 25 percent of the time – Benefits of Mobile Workforce Support Mobile workers can be divided into three segments: – Mobile professionals (senior executives and consultants) – Mobile field force (field sales and service technicians) – Mobile specialty workers (delivery personnel and construction workers) 23

25 – Some solutions widely used by the three segments include: Mobile office applications Sales force automation (SFA) Field force automation (FFA) Mobile CRM (e-CRM) 24

26 – Challenges of Mobile Workforce Support Network coverage gaps and interruptions Internetwork roaming Mobile network and application performance Device and network management Bandwidth management 25

27 mobile entertainment Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage 26

28 27

29 MOBILE MUSIC AND VIDEO MOBILE GAMES – Technology – Number of players – Genre MOBILE GAMBLING 28

30 location-based m-commerce (l-commerce) Delivery of m-commerce transactions to individuals in a specific location, at a specific time – The services provided through location-based m- commerce focus on five key factors: 1.Location 2.Navigation 3.Tracking 4.Mapping 5.Timing 29

31 L-COMMERCE INFRASTRUCTURE – Mobile devices – Communication network – Positioning component – Service or application provider – Data or content provider 30

32 – Positioning Components network-based positioning Relies on base stations to find the location of a mobile device sending a signal or sensed by the network terminal-based positioning Calculating the location of a mobile device from signals sent by the device to base stations global positioning system (GPS) A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth 31

33 – Location-Based Data Locating Navigating Searching Identifying Event checking – geographical information system (GIS) A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information 32

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35 BARRIERS TO LOCATION-BASED M-COMMERCE – Lack of GPS in mobile phones – Accuracy of devices – The cost–benefit justification – Limited network bandwidth – Invasion of privacy 34

36 M-COMMERCE SECURITY ISSUES – Worms capable of spreading through mobile phones – Open-air transmission of signals across multiple networks opens up new opportunities for compromising security – Mobile devices are easily lost or stolen 35


38 Digital screen

39 38

40 ETHICAL, LEGAL, AND HEALTH ISSUES IN M-COMMERCE – The isolation that mobile devices can impose on a workforce – Field service employees dispatched remotely visit the office only briefly at the start and end of each day, if at all – Not easy to separate work and personal life on a cell phone, unless one is willing to carry two phones or two PDAs – Health damage from cellular radio frequency emissions – Monitoring staff movements based on GPS-enabled devices or vehicles 39

41 pervasive computing Invisible, everywhere computing; computing capabilities embedded into the objects around us - embedded in the objects around us – the floors, the lights, our cars, washing machine, microwave oven, cell phones, clothes, and so on. (e.g., smart home, smart appliances) 40

42 – Principles of Pervasive Computing Decentralization Diversification Connectivity. Simplicity – Internet of Things 41

43 radio frequency identification (RFID) A short-range radio frequency communication technology for remotely storing and retrieving data using devices called RFID tags and RFID readers 42

44 – RFID Basics – RFID Applications Tracking and identifying people Tracking vehicles and commuters Tracking animals Tracking assets Tracking product inventory – electronic product code (EPC) A product identification standard that specifies the manufacturer, producer, version, and serial number of each (product) item 43



47 RFID tag Bar code

48 SENSOR NETWORKS AND SMART ITEMS – sensor network A collection of nodes, sometimes as small as millimeters in length or diameter, capable of environmental sensing, local computation, and communication with its peers or with other higher performance nodes – Sensor Networking Standards – Smart Applications PRIVACY AND PERVASIVE COMPUTING 47

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