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Learning Objectives Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Describe the mobile computing environment that.

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Presentation on theme: "Learning Objectives Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Describe the mobile computing environment that."— Presentation transcript:

0 Mobile Computing and Commerce (chapter 8)

1 Learning Objectives Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Discuss m-commerce applications in finance. Describe m-commerce applications in shopping, advertising, and provision of content.

2 Learning Objectives Discuss the application of m-commerce within organizations and across the supply chain. Describe consumer and personal applications of m-commerce. Understand the technologies and potential application of location-based m-commerce. Describe the major inhibitors and barriers of m-commerce. Discuss the key characteristics, critical technologies, and major applications of pervasive computing.

3 Mobile Commerce: Attributes, Benefits, and Drivers
mobile commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices

4 Mobile Commerce: Attributes, Benefits, and Drivers
ATTRIBUTES OF M-COMMERCE Ubiquity Convenience Interactivity Personalization Localization


6 Example of mobile commerce
Car key and the Speedpass Speedpass is a keychain RFID device. When you buy your gas, you simply “wave” your Speedpass near the reader on the gas pump and your credit card is debited.

7 Mobile Commerce Applications
Financial Services Financial Services: include banking, wireless payments, micropayments, wireless wallets, bill-payment services, brokerage services, and money transfers. Mobile Banking: Many banks now offer access to financial & account information, the ability to transfer funds, and receive alerts on digital cell phones, smart phones, and PDAs. Wireless Electronic Payment Systems: these systems transfer mobile phones into secure, self-contained purchasing tools capable of instantly authorizing payments over the cellular network. Micropayments: electronic payments for small purchase amounts (generally less than $10). Mobile (Wireless) Wallets: technologies that allow cardholders to make purchases with a single click from their mobile devices. Wireless Bill Payments: Services provided by banking institutions that allow customers to pay their bills directly from their cell phones. Mobile Banking Wireless Electronic Payment System

8 Financial Services (continued)
Mobile Wallet Micropayments Wireless Bill Payments

9 Mobile Commerce: Attributes, Benefits, and Drivers
DRIVERS OF M-COMMERCE Widespread availability of more powerful mobile devices The handset culture The service economy Vendor’s push The mobile workforce Increased mobility Improved price/performance Improving bandwidth

10 Components, Technical Infrastructure, and Services of Mobile Computing
wireless mobile computing (mobile computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere

11 Components, Technical Infrastructure, and Services of Mobile Computing
MOBILE DEVICES Mobile computers personal digital assistant (PDA) A stand-alone handheld computer principally used for personal information management smartphone A mobile phone with PC-like capabilities e.g Blackberry, iphone, Androids, etc

12 Components, Technical Infrastructure, and Services of Mobile Computing
MOBILE COMPUTING SOFTWARE AND SERVICES Messaging Services short message service (SMS) A service that supports the sending and receiving of short text messages on mobile phones multimedia messaging service (MMS) The emerging generation of wireless messaging; MMS is able to deliver rich media

13 Components, Technical Infrastructure, and Services of Mobile Computing
Location-Based Services Voice-Support Services interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system voice portal A Web site with an audio interface that can be accessed through a telephone call e.g Bing Voice Search for mobile phones (

14 Components, Technical Infrastructure, and Services of Mobile Computing
WIRELESS TELECOMMUNICATIONS NETWORKS personal area network (PAN) A wireless telecommunications network for device-to-device connections within a very short range Bluetooth A set of telecommunications standards that enables wireless devices to communicate with each other over short distances

15 Components, Technical Infrastructure, and Services of Mobile Computing
wireless local area network (WLAN) A telecommunications network that enables users to make short-range wireless connections to the Internet or another network Wi-Fi (wireless fidelity) The common name used to describe the IEEE standard used on most WLANs


17 Components, Technical Infrastructure, and Services of Mobile Computing
WiMax A wireless standard (IEEE ) for making broadband network connections over a medium-size area such as a city wireless wide area network (WWAN) A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network

18 Mobile Financial Applications
MOBILE BANKING MOBILE PAYMENTS Mobile Proximity Payments Mobile Remote Payments

19 Mobile Financial Applications
digital divide Refers to the gap between people with effective access to digital and information technology and those without microfinance Refers to the provision of financial services to poor or low-income clients, including consumers and the self-employed

20 Mobile Marketing and Advertising
MOBILE MARKETING CAMPAIGNS Four classes of mobile marketing campaigns: Information Entertainment Raffles Coupons

21 Mobile Marketing and Advertising
The major objectives of these classes fell into one of six categories: Building brand awareness Changing brand image Promoting sales Enhancing brand loyalty Building customer databases Stimulating mobile word of mouth

22 Mobile Marketing and Advertising
MOBILE MARKETING GUIDELINES The basic principles of the Global Code of Conduct for Internet marketing: Notice Choice and consent Customization and constraint Security Enforcement and accountability

23 Mobile Workforce Solutions
NEEDS OF THE MOBILE WORKFORCE mobile worker Any employee who is away from their primary work space at least 10 hours a week or 25 percent of the time Benefits of Mobile Workforce Support Mobile workers can be divided into three segments: Mobile professionals (senior executives and consultants) Mobile field force (field sales and service technicians) Mobile specialty workers (delivery personnel and construction workers)

24 Mobile Workforce Solutions
Some solutions widely used by the three segments include: Mobile office applications Sales force automation (SFA) Field force automation (FFA) Mobile CRM (e-CRM)

25 Mobile Workforce Solutions
Challenges of Mobile Workforce Support Network coverage gaps and interruptions Internetwork roaming Mobile network and application performance Device and network management Bandwidth management

26 Mobile Entertainment mobile entertainment
Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage


Technology Number of players Genre MOBILE GAMBLING

29 Location-Based Mobile Commerce
location-based m-commerce (l-commerce) Delivery of m-commerce transactions to individuals in a specific location, at a specific time The services provided through location-based m-commerce focus on five key factors: Location Navigation Tracking Mapping Timing

30 Location-Based Mobile Commerce
L-COMMERCE INFRASTRUCTURE Mobile devices Communication network Positioning component Service or application provider Data or content provider

31 Location-Based Mobile Commerce
Positioning Components network-based positioning Relies on base stations to find the location of a mobile device sending a signal or sensed by the network terminal-based positioning Calculating the location of a mobile device from signals sent by the device to base stations global positioning system (GPS) A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth

32 Location-Based Mobile Commerce
Location-Based Data Locating Navigating Searching Identifying Event checking geographical information system (GIS) A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information


34 Location-Based Mobile Commerce
BARRIERS TO LOCATION-BASED M-COMMERCE Lack of GPS in mobile phones Accuracy of devices The cost–benefit justification Limited network bandwidth Invasion of privacy

35 Security and Other Implementation Issues in Mobile Commerce
M-COMMERCE SECURITY ISSUES Worms capable of spreading through mobile phones Open-air transmission of signals across multiple networks opens up new opportunities for compromising security Mobile devices are easily lost or stolen

36 Using Google Earth in location-based advertising
Google Earth provides symbols that include: icons for photographs taken of the area, icons for information about the area, and icons for specific businesses that are in the area and are of interest to the user.

37 Example of location-based advertising
Digital screen New York city bus with digital screen that displays ads that change as the bus moves through different neighborhoods. Further, the content will change based on the time of day (e.g., coffee ads in the morning, beer at night.)


39 Security and Other Implementation Issues in Mobile Commerce
ETHICAL, LEGAL, AND HEALTH ISSUES IN M-COMMERCE The isolation that mobile devices can impose on a workforce Field service employees dispatched remotely visit “the office” only briefly at the start and end of each day, if at all Not easy to separate work and personal life on a cell phone, unless one is willing to carry two phones or two PDAs Health damage from cellular radio frequency emissions Monitoring staff movements based on GPS-enabled devices or vehicles

40 Pervasive Computing pervasive computing
Invisible, everywhere computing; computing capabilities embedded into the objects around us - embedded in the objects around us – the floors, the lights, our cars, washing machine, microwave oven, cell phones, clothes, and so on. (e.g., smart home, smart appliances)

41 Pervasive Computing Principles of Pervasive Computing
Decentralization Diversification Connectivity. Simplicity Internet of Things

42 Pervasive Computing radio frequency identification (RFID)
A short-range radio frequency communication technology for remotely storing and retrieving data using devices called RFID tags and RFID readers

43 Pervasive Computing RFID Basics RFID Applications
Tracking and identifying people Tracking vehicles and commuters Tracking animals Tracking assets Tracking product inventory electronic product code (EPC) A product identification standard that specifies the manufacturer, producer, version, and serial number of each (product) item

44 Various RFID Tags

45 RFID tracking tag from the movie “Mission Impossible”
This image shows the tracking tag used in the movie “Mission Impossible.” Notice how much larger this tag is than Hitachi’s RFID Dust. Now….what about your privacy?

46 Product with bar code and RFID tag
Ask students why products would have both an RFID tag and a bar code…. Bar code

A collection of nodes, sometimes as small as millimeters in length or diameter, capable of environmental sensing, local computation, and communication with its peers or with other higher performance nodes Sensor Networking Standards Smart Applications PRIVACY AND PERVASIVE COMPUTING

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