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Developing a Mobile Learning Strategy Presented by: John Ambrose, Senior Vice President - Strategy and Corporate Development November 7, 2012.

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Presentation on theme: "Developing a Mobile Learning Strategy Presented by: John Ambrose, Senior Vice President - Strategy and Corporate Development November 7, 2012."— Presentation transcript:

1 Developing a Mobile Learning Strategy Presented by: John Ambrose, Senior Vice President - Strategy and Corporate Development November 7, 2012

2 Skillsoft Highlights Skillsoft solutions and expertise help our customers to deliver meaningful business results Depth & Breadth – comprehensive elearning portfolio Expertise – numerous and tenured client facing experts Market Leadership – 3,000 customers, 13+ million end-users Innovation – $40-50m R&D invested annually Flexibility – adaptable offerings and business terms Thought Leadership – best of breed Quality – repeatedly recognized and awarded Global Reach – present in 58 countries, support for 19 languages Customer Service – extremely high loyalty, year after year Results – proven track record for business impact and ROI

3 Agenda Mobile market trends Mobile learning opportunities and challenges Skillsofts Five Calls framework Skillsoft mobile support Current Forthcoming Future Q&A/Discussion

4 What is Mobile? The definition of mobile has been a rapidly moving target Offline Portability Smartphone Wireless Screen + Apps Third Screen Open OS PC-Based Web Access No Flash Some Flash Access 3G/WiFi Rapid innovation and proprietary differences have dominated the mobile industry for the past 10 years

5 Poll #1 Which of the following devices do YOU use either for work or personal purposes? (Choose all that apply): A. Laptop Computer B. Smartphone C. Tablet (examples: iPad, Galaxy, Playbook) D. E-Reader (examples: Kindle, Nook, Kobo) E. MP3/MP4 device (examples: iPod, Zune)

6 Worldwide Mobile Workforce will Reach Nearly 50% by 2015 Being driven by consumer adoption of devices 55% of workforce is using personally liable devices Employees gain flexibility in cost/funding of devices Support for multiple Device OS is a challenge for companies BYOD – Bring Your Own Device is gaining momentum with some IT departments 30% of the WW Workforce 47% of the WW Workforce Source: IDC Directions 2012

7 What about Africa? Are we here? Source: Royce Funds, January 2012

8 Will Smart Devices Leave Mobile Phones in the African dust? Establish distribution channels No contract options Sub-$100 Android devices Huaweis IDEOS vs Galaxy Pocket Sub-Saharan Africa much wealthier than 10 years ago One of the Worlds 10 Fastest Growing Economies - The Economist VS

9 Mobile Learning Delivery is Small but Consumption is Rising Distribution of Learning Delivery Source: Bersin & Associates

10 Lost or stolen devices Risks and Challenges Irrational behavior Bad judgment Past challenges: less of an Issue?

11 Will 2012 be the Breakout Year for Mobile Learning? Provided courtesy of Peter Ryce at Adobe © 2011 Adobe Systems Incorporated. All Rights Reserved.

12 What Activities L&D Wants from Mobile Devices Source: Aberdeen Group, December 2011, Respondents n=40 Learners want access to content and their plans Managers want notifications and reporting

13 Poll #2 Are you supporting mobile learning today as part of your organizations learning programs? (choose one) A.Yes, to a great extent B.Yes, to some extent C.Not yet, but plan to implement this year D.Not yet, but hope to at some point E.No plans to ever support mobile technologies

14 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve? 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing learning strategy and ecosystem?

15 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve? 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing Learning strategy and ecosystem?

16 Mobility vs. Portability Online Offline Watch/listen to downloaded video or MP3 Search a database for urgent info Select from many modes Take a course or read a chapter on an airplane Especially where bandwidth can be expensive or unavailable

17 Example: Skillsoft Course Content is Portable

18 Example: Portable Books24x7 Chapters

19 Example: Portable Audio

20 Today: Portable Videos

21 Example: Skillsoft Leadership Advantage On The Go Access to Key Resources Quick access to mobile-ready assets Download and sync to popular devices Includes videos, FastTrack, ExecBlueprints, ExecSummaries, Leader-led Activities, Tools, Self- assessments 50%+ of every track

22 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve? 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing Learning strategy and ecosystem?

23 Audiences Consider audiences that are most comfortable with and/or dependent on mobile devices: Sales people Executives Field technicians

24 Content Performance support Access to knowledge-base Product information Short refreshers or job aids after on-boarding Text document Flash presentation Short videos Audio podcast Including user-generated content! Reminders and notifications Short assessments and surveys

25 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing Learning strategy and ecosystem?

26 Proliferation of mobile devices……including BYOD…

27 Poll #3 What is your organizations current stance on BYOD? A.BYOD explicitly permitted B.BYOD explicitly NOT permitted C.BYOD tolerated (dont ask, dont tell) D.Dont know or no policy

28 The BYOD Debate The Latest Infographics: Mobile Business Statistics For statistics-for-2012/ Mark Fidelman, May 2, 2012

29 To App or Not to App… Positives: Supports a wide range of devices for general content Most of the features that a PC browser would offer Faster to deploy and update Allows potential access to the same LMS environment Negatives: Usually requires a live Internet connection Lack of support for pushing content directly to the learner Browser support for interactivity or rich media varies Generally less secure and less control over the content once downloaded Leveraging the mobile browser vs. a native application: Leveraging the Mobile Browser Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

30 To App or Not to App… Positives: Supports downloading the content for offline consumption Push and pull Can use deeper set of device features and user experience Can be much more secure (i.e. lock or delete content remotely) Negatives: Requires creating a specific, tailored program for each platform supported Requires a device for which a native app is even possible Can take longer to deploy Device-maker constraints In the case of Apple, iTunes/App store dependency Leveraging the mobile browser vs. a native application: Using a Native Application Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

31 Example: Books24x7 Support for Mobile Devices Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. User agent detection Streamlined UI designed for the mobile use case Support for many media types (audio, video, downloads) Tablets use standard Books24x7 site Increasing popularity of Books24x7 On the Go mobile site:

32 Skillports Evolving Device Support Targeting popular and emerging platforms iPhone (3, 4/S, 5), iPad, iPad Mini BlackBerrys newest model phones (requires latest OS) and the Playbook Android phones and tablets (Android 3.2 or higher OS) Three pronged solution: Platform Library content Custom content

33 Skillsoft Platform Support Mobile Skillport (on phones and tablets) available with Skillport 7.3 (released) Access Search & Learn MyPlan MyProgress Configure to show mobile only or all content Supports custom mobile content created in Design and SkillStudio*, books, video, Skillbriefs Mobile-compatible Skillsoft courses*, Skillport 8.0 (target Q4, 2012) will provide native tablet support to the full Skillport end-user environment * Skillsoft library content as well as content created with SkillStudio will only support tablets (no smart phone support)

34 Skillsoft Library Content Support HTML5 course development to support major tablet devices hour English business courses by end of year 200+ now via Skillport 7.3 Single course instance that will play on desktop or tablet Bookmarking, tracking, scoring all managed via LMS TPLMS deployment to follow in 2013

35 Custom Content Support Options for Creating Mobile Content: Publish content to Skillport (using direct publish capability) Assign mobile learning content to learners like any other content in SkillPort (catalog, MyPlan) Consume content on appropriate mobile devices or on the desktop Authoring OptionsSmartphonesTablets Dialogue Design 6Basic SkillStudio-Advanced Custom DeveloperVaries Third-Party ToolsPlanned

36 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing Learning strategy and ecosystem?

37 Organizational Support for Mobile Learning Alignment with overall organizational strategy Understanding of the companys information technology approach Partnership between the HR/Training group and the IT department Technical support needs your program will create Devices you will and will not support

38 The Five Calls to make: Developing a Mobile Strategy 1)What does mobile mean? 2)What problem are you trying to solve 3)What devices will you support? 4)Do you have the necessary organizational support? 5)How does mobile fit into your existing learning strategy and ecosystem?

39 Organizational fit for Mobile Learning Does your organization have a strong learning culture? Do your systems support mlearning? What are the primary goals of your overall learning program? Is your workforce a good fit for mobile?

40 Take Aways… Mobile learning: Supplements, but does not replace traditional elearning Is a component of the organizational learning ecosystem Tracking and reporting will remain key Must be simple for user and administrator Boils down to the appropriate content, for the appropriate device, at the appropriate time

41 Future of Mobile Learning… A lesson from the history of movies…

42 Leveraging the full Functionality of Mobile Devices Think about the learning applicability for: SMS/text messaging Location-based functionality leveraging GPS Camera/video features Audio recording Voice recognition more…

43 Thank you! Q&A


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