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Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS.

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Presentation on theme: "Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS."— Presentation transcript:

1 Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS

2 A Tale of Two Industries (total nights spent: millions) Region20072011 Northumberland T&W4.93.4 Cumbria8.05.7 N Yorks8.88.1 Dorset & Somerset13.09.0 Cornwall & Scilly11.69.0 Devon11.99.0 Highlands & Islands8.66.4 N Ireland2.62.7 West Wales & Valleys11.910.9 Inner Londonn.a49.4 Greater Manchester5.94.7

3 3G Mobile Coverage in the UK (Ofcom Report 2012) RegionNo Reliable Signal %All operators providing % Northumberland306 Cumbria198 N Yorks2212 Dorset 217 Somerset1223 Cornwall414 Devon1012 Highlands70<1 N Irelandna Carmarthen246 Ceredigion451 Gtr London<198 Manchester<199

4 Top 10 Free London Apps http://www.barclays.co.uk/Sponsorship/Cycling/P124 2594861114 http://www.barclays.co.uk/Sponsorship/Cycling/P124 2594861114 http://www.visitlondon.com/traveller- information/getting-around-london/london-maps- and-guides/apps/london-official-city-guide-app http://www.visitlondon.com/traveller- information/getting-around-london/london-maps- and-guides/apps/london-official-city-guide-app http://www.inclusivelondon.com/DefaultIL.aspx http://blog.studylondon.ac.uk/2012/09/top-ten- mobile-apps-for-international-students-in- london/Time Out London mobile apps 10 apps you need to download on Day 1 in London

5

6 http://www.visithadrianswall.co.uk

7 http://www.romanbaths.co.uk/walkthrough/sa cred_springs.aspx

8 http://www.visitisleofwight.co.uk/plan-your- visit/apps/isle-of-wight-tourist-guide

9 What is Government doing? Broadband strategy for 4G Digital R&D Fund for Arts and Culture (£500K Pilot): http://www.artsdigitalrnd.org.uk/ http://www.artsdigitalrnd.org.uk/ Culture App Social interpretation Student Pulse Destination Local: NESTAs Hyperlocal Media programme (£500K) http://www.nesta.org.uk/areas_of_work/creative_economy/destination_ local

10 Digital R&D Fund for Arts and Culture http://www.youtube.com/watch?v=AZ-Tn0Lp8zk http://www.youtube.com/watch?v=AZ-Tn0Lp8zk

11 Digital R&D Fund for Arts and Culture

12 Destination Local: NESTAs Hyperlocal Media Programme

13 http://www.youtube.com/watch?v=KJEfkljZ 0Tk

14 The Next Step: Augmented Reality http://www.youtube.com/watch?v=gvFA3jonF D0&feature=player_embedded#t=73 http://www.youtube.com/watch?v=a6b8WD QXTcA

15 Thank you for your attention


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