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Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS.

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Presentation on theme: "Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS."— Presentation transcript:

1 Mobile Technologies and Cultural Tourism – a UK Perspective Allan Mayo Head, Services Policy Unit BIS

2 A Tale of Two Industries (total nights spent: millions) Region Northumberland T&W Cumbria N Yorks Dorset & Somerset Cornwall & Scilly Devon Highlands & Islands N Ireland West Wales & Valleys Inner Londonn.a49.4 Greater Manchester5.94.7

3 3G Mobile Coverage in the UK (Ofcom Report 2012) RegionNo Reliable Signal %All operators providing % Northumberland306 Cumbria198 N Yorks2212 Dorset 217 Somerset1223 Cornwall414 Devon1012 Highlands70<1 N Irelandna Carmarthen246 Ceredigion451 Gtr London<198 Manchester<199

4 Top 10 Free London Apps information/getting-around-london/london-maps- and-guides/apps/london-official-city-guide-app information/getting-around-london/london-maps- and-guides/apps/london-official-city-guide-app mobile-apps-for-international-students-in- london/Time Out London mobile apps 10 apps you need to download on Day 1 in London

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7 cred_springs.aspx

8 visit/apps/isle-of-wight-tourist-guide

9 What is Government doing? Broadband strategy for 4G Digital R&D Fund for Arts and Culture (£500K Pilot): Culture App Social interpretation Student Pulse Destination Local: NESTAs Hyperlocal Media programme (£500K) local

10 Digital R&D Fund for Arts and Culture

11 Digital R&D Fund for Arts and Culture

12 Destination Local: NESTAs Hyperlocal Media Programme

13 0Tk

14 The Next Step: Augmented Reality D0&feature=player_embedded#t=73 QXTcA

15 Thank you for your attention


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