Ubiquity Its the camera you always have with you Connectivity Always connected: to family, friends, colleagues to the internet to the world Camera-phone advantages vs. standalone cameras: 2000 – 2009
Image quality = Unsatisfactory Hardware design / ergonomics = Awkward Software design / interface = Impenetrable Transfer options = Too few, too complicated Interoperability = Virtually none Data plans = Expensive, complex Networks = Too slow, spotty coverage Mobile imaging ecosystem = Nonexistent – immature Initial Inhibitors to Mainstream Usage
Impressive displays Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers, multi-touch interfaces (pico projectors already on the market) Geo-tagging GPS increasingly common (in 21% of all handsets in 2009) Multiple connectivity options Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads Optical zoom Likely to remain rare for a while longer Camera-Phone Trends 2010
150,000 + iPhone apps More than 10 million per day 4 Billion + downloaded so far 7 Billion apps in 2009 50 Billion a year by 2012 all app stores (38 & counting) - GetJar $4.1 Billion business in 2009 $17.5 Billion in 2012 all app stores - GetJar
Smart phones vs. dumb cameras Simplified, touch-based, purpose-driven/contextual interfaces Real operating systems Open vs. closed App stores Malleable, extendable, customizable Generate revenue, trigger actions Accessorize, personalize to suit your own needs Camera-phone advantages vs. standalone cameras: 2010 – ??
What do you think? Tony Henning – Senior Analyst, Mobile Imaging email@example.com 6Sight Report – www.6sightreport.comwww.6sightreport.com 6Sight Future of Imaging Conference – www.6sight.com www.6sight.com