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Going Mobile The Process of Transforming Content For Mobile Apps Dr. John Reid President JER Online 706-216-3406.

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Presentation on theme: "Going Mobile The Process of Transforming Content For Mobile Apps Dr. John Reid President JER Online 706-216-3406."— Presentation transcript:

1 Going Mobile The Process of Transforming Content For Mobile Apps Dr. John Reid President JER Online

2 Post-Launch Launch Pre-Launch Mobilization Going Mobile Start Copyright © 2013 Brian BarnesContact: Dr. John Reid, http://jeronline.com/apps4mybiz 1) Transform Your Content Into A Mobile Format 2) Set Up App Store & 3 rd Party Services 3) Test & Place In Store 4) Monitor & Update

3 Case Study: Learn to Create Presentations From an eBook to an App Key MetricValue Downloads2,031 Months In Store18 Average Downloads Per Month112 3 rd Party ServicesiAd, Dropbox, Google, YouTube, WordPress Platforms SupportediPad (all generations) Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Copyright © 2013 Brian Barnes

4 Case Study: Learn to Manage Emotions From Notes to an App Key MetricValue Downloads321 Months In Store1 (launched July 13) Average Downloads Per Monthn/a 3 rd Party ServicesiAd, Google, YouTube, Blogger Platforms SupportediPad (all generations) iPhone (3G, 4, 4S, 5) iPod (3 rd, 4 th, 5 th ) Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Copyright © 2013 Brian Barnes

5 Platform Capabilities CapabilityBenefits Content ManagementModular Organization of Content for Mobile Consumption User Engagement , Survey, Blog,Website, YouTube Video, & Reward Points System Help TutorialHow To Use The App Pricing SupportFreemium, Premium, and In-App-Purchase Models Supported In-app AdvertisingiAd Network (optional) and cross-sell House Ads Local Data StorageStores History of User Entries in Local Database Cloud Data StorageDropbox Compatible (optional) Platforms SupportediPad (all generations) iPhone (3G, 4, 4S, 5) iPod (3 rd, 4 th, 5 th ) Contact: Dr. John Reid, http://jeronline.com/apps4mybizCopyright © 2013 Brian Barnes

6 Platform Cloud Network Contact: Dr. John Reid, http://jeronline.com/apps4mybizCopyright © 2013 Brian Barnes & Surveys Videos Blog Posts Data Sharing Ads

7 Post-Launch Launch Pre-Launch Mobilization Going Mobile – Step 1 of 4 Start Mobilizing Content Competitive Analysis Content Transformation Creative Development Icons Splash Screen Backgrounds Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Transform Your Content Into A Mobile Format Copyright © 2013 Brian Barnes Content Transformation 1 - Examine Existing Course Content 2 - Determine Course Goals and Objectives 3 - Add, Create and Edit Course Content 4 - Divide Course Content Into Week-Long Blocks 5 - Section Weeks into Daily Exercises 6 - Create Daily Exercises in Question/Response Format 7 - Edit Course for Relevant Content, Continuity and Flow 8 - Prepare Course for Movement Into App Format

8 Post-Launch Launch Pre-Launch Mobilization Going Mobile – Step 2 of 4 Start Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Set Up App Store & 3 rd Party Services Marketing Configuration Support Support Website Customer Feedback Survey Link Strategy Set Up URL Tracking Set Up Utilization Reporting Set Up Cross-sell House Ads App Store Configuration Namespace Research SEOd Keywords SEOd App Description Categories Bundle IDs Pricing Strategy IAP Configuration iAd Network Configuration 3 rd Party Configuration Support Web Sites Video Trailer Blogs & Social Media Dedicated Support Cloud Data Hosting Copyright © 2013 Brian Barnes

9 Post-Launch Launch Pre-Launch Mobilization Going Mobile – Step 3 of 4 Start Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Test & Place In Store Package Submission Data Import Quality Assurance Testing Archiving Deployment Copyright © 2013 Brian Barnes

10 Post-Launch Launch Pre-Launch Mobilization Going Mobile – Step 4 of 4 Start Contact: Dr. John Reid, http://jeronline.com/apps4mybiz Monitor & Update Ongoing Maintenance Code Updates Financial Reporting Transaction Monitoring Customer Feedback Pricing Management Promo Code Management Link Tracking Competitive Tracking Copyright © 2013 Brian Barnes


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