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SOERENSEN GARCIA ADVOGADOS ASSOCIADOS The BRICS Economies - Brazil Brazils Economy and Intellectual Property Law.

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Presentation on theme: "SOERENSEN GARCIA ADVOGADOS ASSOCIADOS The BRICS Economies - Brazil Brazils Economy and Intellectual Property Law."— Presentation transcript:

1 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS The BRICS Economies - Brazil Brazils Economy and Intellectual Property Law

2 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS

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4 Numbers 5th largest country: km² 5th largest population: est. 7th GDP: US$ trillion est. –Largest economy of Latin America Northeast North Southeast South Central-West

5 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Geography and Climate Worlds largest fresh water reserve Worlds largest biological diversity Worlds largest rainforest: Amazon Climate: mainly tropical

6 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Industry and agriculture Main products: coffee, soybean, iron ore, steel, ethanol, automobiles, aircrafts, oil Energy: mainly hydroelectric Most advanced industry in Latin America

7 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Commerce Exports: US$ 201,9 billions (2010) Imports: US$ 181,6 billions (2010) Main partners: China, United States and Germany.

8 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Business and Financial Market Distinction in the commodities market Largest companies: Petrobras (oil and gas), Bradesco (banking), Vale (mining) and Itaú (banking) BM&FBovespa: São Paulo Stock Exchange

9 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Tourism 5,16 millions visitors (2010) Turism income: US$ 5,9 billions (2010) Most visited cities: Rio de Janeiro, Foz do Iguaçu, São Paulo, Florianópolis, Salvador and Balneário Camboriú.

10 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Social aspects HDI: (2010) – new methodology Wealth concentration Federal initiative: Fome Zero - Zero Hunger Public health and education deficiencies

11 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Politics Federal Republic of Brazil Bicameral National Congress Multipartidarism 1988 Constitution: institutional stability Elections: electronic vote legitimacy

12 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Foreign Policy and Affairs Integration of Latin America Pursue a UN Security Council permanent chair Multilateral diplomacy Leadership among developing countries

13 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Law Roman-Germanic tradition: civil law Senators, deputies and city councilors Constitutional jurisdiction: Federal Supreme Court

14 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Intellectual Property Brazilian patents: under TRIPs Signatory of the PCT – Patent Cooperation Treaty Trademarks: first to file system

15 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Intellectual Property The Madrid Protocol Non-traditional trademarks Trade dress Comparative advertising

16 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Health Authorities – ANVISA Foods Pharmacies and authorization Cosmetics Health Surveillance

17 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Special bill of review No Decision of August 4, Special bill of review No Decision of August 4, ALUMEX INDÚSTRIA E COMÉRCIO LTDA. vs ALCICLA INDÚSTRIA E COMÉRCIO S/A. -The Superior Court confirmed the understanding that the compensation for the undue use of a mark, when likely to cause confusion between the companies and consequently divert the clientele, does not depend on evidences of the material damages in concrete. The damages are presumed. According to the Ministers, however, the same would not apply to moral damages which must be proven.

18 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Special Bill of Review No – MG (2008/ ) of May 10, Part 1 -Aché Laboratórios Farmacêuticos S/A vs Pharmascience Laboratórios Ltda. Sorin vs. Sorinan. -Sorin vs. Sorinan. -The State Courts of MG understood that the prefix SOR was of common use for SORO (which means saline solution for nasal wash).

19 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Special Bill of Review No – MG (2008/ ) of May 10, Part 2 -The Appellate Board decided that the use of similar pharmaceutical trademarks, when composed by the radical that indicates the raw material, would not constitute unfair competition. -During the course of the law suit the Brazilian Trademark Office granted the trademark SORINAN, which is being questioned administratively.

20 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Law suit no Federal Court of the 2nd Region – Rio de Janeiro. Appellant: Comércio de Cosméticos Guanza Ltda. Appellee: Unilever Brasil Ltda. - If the use of Ebony isnt invoking a special quality of the product, nothing is, which would be the same as considering that there is no relation between race and color, an absolute untruth.

21 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Appeal no Rio Grande do Sul State Court – Porto Alegre. Appellant: Nestlé Brasil Ltda. Appellee: Eleva Alimentos S.A. - It is not acceptable the Defendants trade-dress just because there were other similar packages in the market. - The compensatory damages must be evaluated considering the Defendants profit with the sales of its counterfeited product, since its awareness of the counterfeiting practice.

22 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Law suit no Espírito Santo State Court – Vitória. Plaintiff: Allergan, Inc. Defendant: Adcos Indústria e Comércio Ltda. - Examining the words BOTOX and BOTODERM, it is clear that there is no resemblance between them, but they just present the common prefix BOTO. - Examining the expression BOTOX-LIKE, it is disclosed that (…) the expression is merely a reproduction of the Plaintiffs trademark, with a visually perceptive increment.

23 SOERENSEN GARCIA ADVOGADOS ASSOCIADOS Thank you Mario Soerensen Garcia


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