Presentation on theme: "By Caleb Oldenkamp Manuel Mejia Silian Xu. Video Wallin and Nordstrom (1901) Expanded beyond shoes in 1963 OR (1966), CA (1978) East coast (1988) Currently."— Presentation transcript:
By Caleb Oldenkamp Manuel Mejia Silian Xu
Video Wallin and Nordstrom (1901) Expanded beyond shoes in 1963 OR (1966), CA (1978) East coast (1988) Currently has 109 full line and 56 clearance 50 new stores planned with 26 of them by 2012 No. 72 on Fortune 100 best companies to work for
Markets to ages 25-54 Household income >$100,000 Also has very diverse marketing Won fortunes 50 best companies for Asians, Hispanics and Blacks Markets to disabled
Focused on catering to customers' needs, individually Customer Service Humble Everything begins with the customer Think like the customer Nordstrom.com Buy online, pick up in store
Empower employees Nordstrom gives its people on the sales floor the freedom to make entrepreneurial decisions and management backs them on those decisions Employees regularly send thank- you notes They call customers when sought-after items arrive.
Shelton Cole, a wardrobe consultant in the men's department of the Tacoma Nordstrom, has received the All Star award at his store. "If a customer comes in and needs a suit in a hurry for an interview or a funeral, I will find them the suit, get it altered for them so they can have it in time. I even go in on my days off to be certain things are being taken care of for my customers," Cole said.
"Customer Service - Nordstrom." About Us - Nordstrom. N.p., n.d. Web. 2 Nov. 2009. "Nordstrom Careers: Our Structure." About Us - Nordstrom. N.p., n.d. Web. 2 Nov. 2009. MULADY, KATHY. "Nordstrom Way is legendary in shopping." Seattle news, sports, entertainment | seattlepi.com - Seattle Post- Intelligencer. N.p., n.d. Web. 2 Nov. 2009. "CEO EXCHANGE. Episodes. Episode 401: Mr. Nordstrom's Video Clip | PBS." PBS. N.p., n.d. Web. 2 Nov. 2009. www.aallnet.org/chapter/swall/.../The%20 Nordstrom %20 Way.ppt www.aallnet.org/chapter/swall/.../The%20 Nordstrom %20 Way.ppt