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Is Franchising an Innovation Killer or Promoter? Osama Ghanim Founder and CEO.

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Presentation on theme: "Is Franchising an Innovation Killer or Promoter? Osama Ghanim Founder and CEO."— Presentation transcript:

1 Is Franchising an Innovation Killer or Promoter? Osama Ghanim Founder and CEO

2 2 17 April 2013Is Franchising an Innovation Killer or Promoter? Big Mac

3 3 17 April 2013Is Franchising an Innovation Killer or Promoter? Jim Delligatti, an early McDonald's franchisee, invented McDonald's Big Mac sandwich in 1967. Delligatti said that inventing the Big Mac wasnt like discovering the light bulb. The bulb was already there. All I did was screw it in the socket.

4 4 OBAMA! 2009 17 April 2013Is Franchising an Innovation Killer or Promoter?

5 5 17 April 2013Is Franchising an Innovation Killer or Promoter? OBAMA in 25th Jan 2011: Obamas answer to the US-crisis Go all in for innovation and out-innovate the rest of the world

6 Why Innovation? 17 April 2013Is Franchising an Innovation Killer or Promoter? Everybody have copied what everybody else have done. All ideas have already been consumed. 6

7 Innovation Improves Corporate Value 17 April 2013Is Franchising an Innovation Killer or Promoter? In a tough economy, the most innovative companies have outperformed the S&P 500 as well as the S&P Global 100. The index is derived from a combination of two rankings from the top 50 most innovative companies. The first is a qualitative ranking based on the company's position in the annual BusinessWeek/BCG survey. The second is a quantitative ranking based on three factors used to estimate a company's innovationthree-year earnings growth; three-year sales growth, and R&D as a percentage of sales. 7

8 Accelerating Demand for Innovation 17 April 2013Is Franchising an Innovation Killer or Promoter? On the Rise America is confronting a major economic threat as US firms face a crushing tidal wave of innovation demand. Forrester Analyst We are pursuing too many things simultaneously, and our organization cant successfully build and commercialize them all. Yet … we dont want to miss the next big thing. Boston Consulting Group "Where once we optimized our organizations for efficiency and quality, now we must optimize our entire society for innovation." Council on Competitiveness 8

9 Recent Study with 1500 CEO 17 April 2013Is Franchising an Innovation Killer or Promoter? 9

10 Recent Study with 1500 CEO 17 April 2013Is Franchising an Innovation Killer or Promoter? 10

11 The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin TofFleR 17 April 2013Is Franchising an Innovation Killer or Promoter? 11

12 12 My favorite quote 17 April 2013Is Franchising an Innovation Killer or Promoter? Whatever made you successful in the past, WONT in the Future Lew Platt VD HP

13 13 17 April 2013Is Franchising an Innovation Killer or Promoter? Red Ocean Compete in crowded markets Blue Ocean Create and capture new market space

14 14 What is INNOVATION? 17 April 2013Is Franchising an Innovation Killer or Promoter? started with an IDEA ended with a VALUE

15 Creativity = Innovation 17 April 2013Is Franchising an Innovation Killer or Promoter?

16 Creativity is Imagination* 17 April 2013Is Franchising an Innovation Killer or Promoter? * In sense of being one way of getting ideas

17 17 Albert Einstein (55 min formulating the question) If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. 17 April 2013Is Franchising an Innovation Killer or Promoter?

18 Innovation = Innovation Management 17 April 2013Is Franchising an Innovation Killer or Promoter?

19 17 April 2013Is Franchising an Innovation Killer or Promoter? 19

20 IPOD Innovation …. 17 April 2013Is Franchising an Innovation Killer or Promoter? 20

21 17 April 2013Is Franchising an Innovation Killer or Promoter? 21

22 Innovative Human do …. see the linkages between seemingly thought by most to be unrelated issues. 17 April 2013Is Franchising an Innovation Killer or Promoter? 22

23 23 Tony Fadell 17 April 2013Is Franchising an Innovation Killer or Promoter? The iPod originated with a business idea dreamed up by Tony Fadell, an independent inventor. Fadell's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it. Apple hired Fadell in early 2001 and assigned him a team of about 30 people, including designers, programmers and hardware engineers.

24 24 The creative … and the Innovative … 17 April 2013Is Franchising an Innovation Killer or Promoter? The CreativeThe Innovative Imaginative beyond the rest Relates things differently Sees the value Takes the risk DOER

25 Born or Learned? Innovation is a skill that you can learn, practice and become proficient at. 17 April 2013Is Franchising an Innovation Killer or Promoter? 25

26 Creativity is a mind issue Innovation is a system issue 17 April 2013Is Franchising an Innovation Killer or Promoter? 26

27 27 Define Innovation in two words only? 17 April 2013Is Franchising an Innovation Killer or Promoter? from VALUE IDEA innovation is value from idea osama ghanim * In the coming book :value from idea

28 Pre-Idea and Post-Idea Pre-IdeaIdeaPost-Idea 17 April 2013Is Franchising an Innovation Killer or Promoter? 28

29 Creativity …. To.... Innovation 17 April 2013Is Franchising an Innovation Killer or Promoter? Creativity What drives people to use their imagination to get creative ideas? How to get value from the most fruitful ideas. i.e. Highest ROI Atmosphere & Motives Value Creation The healthy balance between the three makes innovative organization Otherwise ….. Innovation may happen and not sure to happen 29

30 Pre-Idea and Post-Idea Pre-Idea Idea Generation Post-Idea 17 April 2013Is Franchising an Innovation Killer or Promoter? Policies, Systems, Culture, Stimulus, Reward Creativity Research, Study, Development, Marketing, Prototyping Innovation Guide Tool Kit Innovation Index Educating Innovation Innovation Model 30

31 31 Yes it is a CULTURE 17 April 2013Is Franchising an Innovation Killer or Promoter? President Kennedy NASA early 1970s I am helping to put a man on the moon

32 Creativity Techniques Random Word Association Forced Combination Negative Idea Generation What If? The Dream Trip Lab Work Visual Confetti Headline Mania 6-3-5 Fishing Stories Idea Propping Merlin Your Creative Idol The Relay Baton Zooming Out The Lotus Blossom Trend storming Upside Down The Brain Pool 17 April 2013Is Franchising an Innovation Killer or Promoter? 32

33 As per Wikipedia 17 April 2013Is Franchising an Innovation Killer or Promoter? 33 7 7 Step Model A AIDA ARIZ Adaptive Reasoning Advantages, Limitations and Unique Qualities Algorithm of Inventive Problem Solving Alternative Scenarios Analogies Anonymous Voting Assumption Busting Assumption Surfacing Attribute Listing B Backwards Forwards Planning Bodystorming Boundary Examination Boundary Relaxation BrainSketching Brainstorming Brainwriting Browsing Brutethink Bug Listing BulletProofing Bunches of Bananas C CATWOE Card Story Boards Cartoon Story Board Causal Mapping Charrette Cherry Split Chunking Circle Time Circle of Opportunity Clarification Classic Brainstorming Cognitive Acceleration Collective Notebook Comparison tables Component Detailing Concept Fan Consensus Mapping Constrained BrainWriting Contradiction Analysis Controlling Imagery Crawford Slip Writing Creative Problem Solving - CPS Criteria for idea-finding potential Critical Path Diagrams K KJ-Method Keeping a Dream Diary Kepner and Tregoe method L Laddering Lateral Thinking Listing Listing Pros and Cons M Metaplan Information Market Mind Mapping Morphological Analysis Morphological Forced Connections Multiple Redefinition N NAF NLP Negative Brainstorming Nominal Group Technique Nominal-Interacting Technique Notebook O Observer and Merged Viewpoints Osborn's Checklist Other Peoples Definitions Other Peoples Viewpoints P PDCA PIPS PMI Paired Comparison Panel Consensus Paraphrasing Key Words Personal Balance Sheet Pictures as Idea Triggers Pin Cards Plusses Potentials and Concerns Potential Problem Analysis Preliminary Questions Problem Centred Leadership Problem Inventory Analysis - PIA Problem Reversal Productive Thinking Model P cont. Progressive Hurdles Progressive Revelation Provocation Q Q-Sort Quality Circles D DO IT Decision seminar Delphi Dialectical Approaches Dimensional Analysis Disney Creativity Strategy Do Nothing Drawing E Escape Thinking Essay Writing Estimate-Discuss-Estimate Exaggeration Excursions F F-R-E-E-Writing Factors in selling ideas False Faces F cont. Fishbone Diagram Five Ws and H Flow charts Focus Groups Focusing Force-Field Analysis Force-Fit Game Free Association Fresh eye G Gallery method Gap Analysis Goal Orientation Greetings Cards H Help-Hinder Heuristic Ideation Technique Hexagon Modelling Highlighting I Idea Advocate Idea Box Ideal Final Result Imagery Manipulation Imagery for Answering Questions Imaginary Brainstorming Implementation Checklists Improved Nominal Group Technique Interpretive structural modeling Ishikawa Diagram R Random Stimuli Rawlinson Brainstorming Receptivity to Ideas Reciprocal Model Reframing Values Relational Words Relaxation Reversals RoleStorming S SCAMMPERR SCAMPER SDI SODA SWOT Analysis Sculptures Search Conference Sequential-Attributes Matrix Similarities and Differences Simple Rating Methods Simplex Six Thinking Hats Slice and Dice Snowball Technique Soft Systems Method Stakeholder Analysis Sticking Dots Stimulus Analysis Story Writing Strategic Assumption Testing Strategic Choice Approach Strategic Management Process Successive Element Integration SuperGroup SuperHeroes Synectics Systematic Inventive Thinking T TILMAG TRIZ Talking Pictures Technology Monitoring Think Tank Thinkx Thril Transactional Planning Trigger Method Trigger Sessions Tug of War U Unified Structured Inventive Thinking Using Crazy Ideas Using Experts V Value Brainstorming Value Engineering Visual Brainstorming Visualising a Goal W Who Are You Why Why Why Wishing Working with Dreams and Images

34 Innovation (Ideation) Cycle Problem Or Need Convert into Innovation Challenge Challenge Ideation & Collaborate Combine & Evaluate Ideas Develop Ideas Implement Most Promising Ideas VALUE 17 April 2013Is Franchising an Innovation Killer or Promoter? 34

35 35 Stages:Gates: 1. Strategic DirectionDirection Clear 2. Idea GenerationIdeas Scored 3. Concept DefinitionConcept Approved 4. Funding CaseFunding Approved 5. Pilot and TestLaunch Approved 6. LaunchFinal Evaluation Stage 1 Gate 1 Stage 2 Gate 2 Stage 3 Gate 3 Stage 4 Gate 4 Stage 5 Gate 5 Stage 6 Gate 6 Strategic Direction HOW GATES WORK: YES, gate criteria are met, move to next step. NO, criteria are not met, idea is parked. Innovation Stage-Gate Process

36 Traditional vs. Open Innovation Traditional Innovation Relies on internal experts who dont have all the answers Rigid not invented here culture with focus on who solves the problem Open Innovation Acknowledges that problem solvers and knowledge are widely dispersed Open & collaborative culture focused on solutions 36 * Henry Chesbrough, Professor & Executive Director of the Center for Open Innovation, Haas School of Business, UC Berkeley * *

37 Innovation Roles 17 April 2013Is Franchising an Innovation Killer or Promoter? Leader Criticizer Marketer Problem/ Challenge identifier Pipeline Controller Collector Idea Champion Creative Genius 37

38 38 17 April 2013Is Franchising an Innovation Killer or Promoter? Block 18 Office 24 3 rd Floor Block 18 Office 24 3 rd Floor Our Partners

39 39 Osama Ghanim oghanim@innovabia.com @oghanim www.twitter.com/oghanim http://ae.linkedin.com/in/osamaghanim Osama Ghanim Founder and Managing Executive as CEO & Chief Innovation Director 17 April 2013Is Franchising an Innovation Killer or Promoter?

40 Doing our job = using brain power via stored skills & knowledge in our brain. Thinking hours we give? Its BRAIN DRAINAGE 9am to 5pm (8 hours) Thinking Skills (Knowledge) 17 April 2013Is Franchising an Innovation Killer or Promoter? 40

41 41 Social Media Web Open Innovation Open Innovation Brain Storming Brain Storming Experts Networks Customer Vendor Employees Public Atmospher e MediaCollectorsInnovation FunnelThinkers Stimulus Motivation Reward Attitude Skills Media Value Matrix (MVM) Collectors List + Collector Location, strength Quality + Quantity (Enrichment) Stages & Gates Growth Customer Goals and Objectives Play with the environment Innovation Selection Team Innovation Sponsor Collection Expert Media Expert Peoples Experts Atmosphere Expert Start with the end is pictured in mind Innovation Climate Innovation Weather Signal Capture Hunt Magnet Pull Sensor Capture Benefits Beneficiar y Cost Saving Image Marketing Products Image Organization Inherited Culture Under Construction Culture Refine, Discuss Correlate, Combine Evaluate, feasibility (Market, Financial etc.) Prototyping or Trial testing e Execution of the idea CLIMATE INNOVATION MODEL 17 April 2013 Is Franchising an Innovation Killer or Promoter?

42 European Quality Model (EFQM) 17 April 2013Is Franchising an Innovation Killer or Promoter? 42

43 43 Natural Evolution 17 April 2013Is Franchising an Innovation Killer or Promoter? Everything that can be invented has been invented 640K ought to be enough for anybody Never before in history has innovation offered promise of so much to so many in so short a time. Chalres Duell, Commissioner US Office of Patents Bill gates 1899 1980 20082012 ?


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