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Is Franchising an Innovation Killer or Promoter?

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Presentation on theme: "Is Franchising an Innovation Killer or Promoter?"— Presentation transcript:

1 Is Franchising an Innovation Killer or Promoter?
Osama Ghanim Founder and CEO

2 Is Franchising an Innovation Killer or Promoter?
Big Mac 17 April 2013 Is Franchising an Innovation Killer or Promoter?

3 Is Franchising an Innovation Killer or Promoter?
Jim Delligatti, an early McDonald's franchisee, invented McDonald's Big Mac sandwich in 1967. Delligatti said that inventing the Big Mac “wasn’t like discovering the light bulb. The bulb was already there. All I did was screw it in the socket.” 17 April 2013 Is Franchising an Innovation Killer or Promoter?

4 Is Franchising an Innovation Killer or Promoter?
OBAMA! 2009 17 April 2013 Is Franchising an Innovation Killer or Promoter?

5 Is Franchising an Innovation Killer or Promoter?
OBAMA in 25th Jan 2011: Obama’s answer to the US-crisis “Go all in for innovation” and “out-innovate the rest of the world” The 25th of January President Barack Obama held his state-of-the-union address and his answer to America’s great budget and debt problems spells out: INNOVATION. Obama claimed that America needs to “out-innovate, out-educate and outbuild the rest of the world” and wants to re-create the Sputnik-era in American history, when the US was falling behind the Soviet Union in [...] 17 April 2013 Is Franchising an Innovation Killer or Promoter?

6 Is Franchising an Innovation Killer or Promoter?
Why Innovation? Everybody have copied what everybody else have done. All ideas have already been consumed. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

7 Innovation Improves Corporate Value
In a tough economy, the most innovative companies have outperformed the S&P 500 as well as the S&P Global 100. The index is derived from a combination of two rankings from the top 50 most innovative companies. The first is a qualitative ranking based on the company's position in the annual BusinessWeek/BCG survey. The second is a quantitative ranking based on three factors used to estimate a company's innovation—three-year earnings growth; three-year sales growth, and R&D as a percentage of sales. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

8 Accelerating Demand for Innovation
On the Rise “America is confronting a major economic threat as US firms face a crushing tidal wave of innovation demand.” Forrester Analyst “We are pursuing too many things simultaneously, and our organization can’t successfully build and commercialize them all. Yet … we don’t want to miss the next big thing.” Boston Consulting Group "Where once we optimized our organizations for efficiency and quality, now we must optimize our entire society for innovation." Council on Competitiveness 17 April 2013 Is Franchising an Innovation Killer or Promoter?

9 Is Franchising an Innovation Killer or Promoter?
Recent Study with 1500 CEO 17 April 2013 Is Franchising an Innovation Killer or Promoter?

10 Is Franchising an Innovation Killer or Promoter?
Recent Study with 1500 CEO نتائج الدراسة بالارقام. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

11 Is Franchising an Innovation Killer or Promoter?
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin TofFleR العبرة من هذه المقولة هو أن المعرفة ليست أمر ساكن. المعرفة اليوم تصبح بعد فترة زمنية تاريخ و تصبح هناك معرفة جديدة و الذي يجي بالمعرفة الجديدة هو أفكار و إكتشافات جديدة. و نريد من المستمع أن يركز على كيفية نقل معرفة ما عن موضوع ما الى نقطة جديدة من خلال خيال ينتج أفكار جديدة. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

12 “Whatever made you successful in the past, WON’T in the Future”
My favorite quote “Whatever made you successful in the past, WON’T in the Future” Lew Platt VD HP 17 April 2013 Is Franchising an Innovation Killer or Promoter?

13 Compete in crowded markets
Red Ocean Compete in crowded markets Blue Ocean Create and capture new market space 17 April 2013 Is Franchising an Innovation Killer or Promoter?

14 Is Franchising an Innovation Killer or Promoter?
What is INNOVATION? started with an IDEA ended with a VALUE 17 April 2013 Is Franchising an Innovation Killer or Promoter?

15 Creativity = Innovation
17 April 2013 Is Franchising an Innovation Killer or Promoter?

16 Creativity is Imagination*
* In sense of being one way of getting ideas 17 April 2013 Is Franchising an Innovation Killer or Promoter?

17 Albert Einstein (55 min formulating the question)
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” 17 April 2013 Is Franchising an Innovation Killer or Promoter?

18 Innovation = Innovation Management
17 April 2013 Is Franchising an Innovation Killer or Promoter?

19 Is Franchising an Innovation Killer or Promoter?
17 April 2013 Is Franchising an Innovation Killer or Promoter?

20 Is Franchising an Innovation Killer or Promoter?
IPOD Innovation …. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

21 Is Franchising an Innovation Killer or Promoter?
17 April 2013 Is Franchising an Innovation Killer or Promoter?

22 Is Franchising an Innovation Killer or Promoter?
Innovative Human do …. see the linkages between seemingly thought by most to be unrelated issues. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

23 Is Franchising an Innovation Killer or Promoter?
Tony Fadell The iPod originated with a business idea dreamed up by Tony Fadell, an independent inventor. Fadell's idea was to take an MP3 player, build a Napster music sale service to complement it, and build a company around it. Apple hired Fadell in early 2001 and assigned him a team of about 30 people, including designers, programmers and hardware engineers. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

24 The creative … and the Innovative …
Sees the value Takes the risk DOER Imaginative beyond the rest Relates things differently 17 April 2013 Is Franchising an Innovation Killer or Promoter?

25 Is Franchising an Innovation Killer or Promoter?
Born or Learned? Innovation is a skill that you can learn, practice and become proficient at. 17 April 2013 Is Franchising an Innovation Killer or Promoter?

26 Creativity is a mind issue Innovation is a system issue
17 April 2013 Is Franchising an Innovation Killer or Promoter?

27 Define Innovation in two words only?
VALUE IDEA from “innovation is value from idea” osama ghanim * In the coming book “:value from idea” 17 April 2013 Is Franchising an Innovation Killer or Promoter?

28 Pre-Idea and Post-Idea
17 April 2013 Is Franchising an Innovation Killer or Promoter?

29 Creativity …. To .... Innovation
The healthy balance between the three makes innovative organization How to get value from the most fruitful ideas. i.e. Highest ROI Value Creation Atmosphere & Motives What drives people to use their imagination to get creative ideas? Creativity Otherwise ….. Innovation may happen and not sure to happen 17 April 2013 Is Franchising an Innovation Killer or Promoter?

30 Pre-Idea and Post-Idea
Idea Generation Post-Idea Policies, Systems, Culture, Stimulus, Reward Creativity Research, Study, Development, Marketing, Prototyping Innovation Guide Tool Kit Innovation Index Educating Innovation Innovation Model 17 April 2013 Is Franchising an Innovation Killer or Promoter?

31 Is Franchising an Innovation Killer or Promoter?
I am helping to put a man on the moon Yes it is a CULTURE President Kennedy NASA early 1970s 17 April 2013 Is Franchising an Innovation Killer or Promoter?

32 Creativity Techniques
Random Word Association Forced Combination Negative Idea Generation What If? The Dream Trip Lab Work Visual Confetti Headline Mania 6-3-5 Fishing Stories Idea Propping Merlin Your Creative Idol The Relay Baton Zooming Out The Lotus Blossom Trend storming Upside Down The Brain Pool Brainstorming 17 April 2013 Is Franchising an Innovation Killer or Promoter?

33 Creativity Techniques
As per Wikipedia 7 7 Step Model A AIDA ARIZ Adaptive Reasoning Advantages, Limitations and Unique Qualities Algorithm of Inventive Problem Solving Alternative Scenarios Analogies Anonymous Voting Assumption Busting Assumption Surfacing Attribute Listing B Backwards Forwards Planning Bodystorming Boundary Examination Boundary Relaxation BrainSketching Brainstorming Brainwriting Browsing Brutethink Bug Listing BulletProofing Bunches of Bananas C CATWOE Card Story Boards Cartoon Story Board Causal Mapping Charrette Cherry Split Chunking Circle Time Circle of Opportunity Clarification Classic Brainstorming Cognitive Acceleration Collective Notebook Comparison tables Component Detailing Concept Fan Consensus Mapping Constrained BrainWriting Contradiction Analysis Controlling Imagery Crawford Slip Writing Creative Problem Solving - CPS Criteria for idea-finding potential Critical Path Diagrams D DO IT Decision seminar Delphi Dialectical Approaches Dimensional Analysis Disney Creativity Strategy Do Nothing Drawing E Escape Thinking Essay Writing Estimate-Discuss-Estimate Exaggeration Excursions F F-R-E-E-Writing Factors in selling ideas False Faces F cont. Fishbone Diagram Five Ws and H Flow charts Focus Groups Focusing Force-Field Analysis Force-Fit Game Free Association Fresh eye G Gallery method Gap Analysis Goal Orientation Greetings Cards H Help-Hinder Heuristic Ideation Technique Hexagon Modelling Highlighting I Idea Advocate Idea Box Ideal Final Result Imagery Manipulation Imagery for Answering Questions Imaginary Brainstorming Implementation Checklists Improved Nominal Group Technique Interpretive structural modeling Ishikawa Diagram K KJ-Method Keeping a Dream Diary Kepner and Tregoe method L Laddering Lateral Thinking Listing Listing Pros and Cons M Metaplan Information Market Mind Mapping Morphological Analysis Morphological Forced Connections Multiple Redefinition N NAF NLP Negative Brainstorming Nominal Group Technique Nominal-Interacting Technique Notebook O Observer and Merged Viewpoints Osborn's Checklist Other Peoples Definitions Other Peoples Viewpoints P PDCA PIPS PMI Paired Comparison Panel Consensus Paraphrasing Key Words Personal Balance Sheet Pictures as Idea Triggers Pin Cards Plusses Potentials and Concerns Potential Problem Analysis Preliminary Questions Problem Centred Leadership Problem Inventory Analysis - PIA Problem Reversal Productive Thinking Model P cont. Progressive Hurdles Progressive Revelation Provocation Q Q-Sort Quality Circles R Random Stimuli Rawlinson Brainstorming Receptivity to Ideas Reciprocal Model Reframing Values Relational Words Relaxation Reversals RoleStorming S SCAMMPERR SCAMPER SDI SODA SWOT Analysis Sculptures Search Conference Sequential-Attributes Matrix Similarities and Differences Simple Rating Methods Simplex Six Thinking Hats Slice and Dice Snowball Technique Soft Systems Method Stakeholder Analysis Sticking Dots Stimulus Analysis Story Writing Strategic Assumption Testing Strategic Choice Approach Strategic Management Process Successive Element Integration SuperGroup SuperHeroes Synectics Systematic Inventive Thinking T TILMAG TRIZ Talking Pictures Technology Monitoring Think Tank Thinkx Thril Transactional Planning Trigger Method Trigger Sessions Tug of War U Unified Structured Inventive Thinking Using Crazy Ideas Using Experts V Value Brainstorming Value Engineering Visual Brainstorming Visualising a Goal W Who Are You Why Why Why Wishing Working with Dreams and Images Creativity Techniques 17 April 2013 Is Franchising an Innovation Killer or Promoter?

34 Innovation (Ideation) Cycle
Problem Or Need Challenge Combine & Evaluate Ideas Implement Most Promising Ideas VALUE Convert into Innovation Challenge Develop Ideas Ideation & Collaborate 17 April 2013 Is Franchising an Innovation Killer or Promoter?

35 Stages: Gates: Innovation Stage-Gate Process Strategic Direction
1 Stage 2 2 Stage 3 3 Stage 4 4 Stage 5 5 Stage 6 6 Stages: Gates: 1. Strategic Direction Direction Clear 2. Idea Generation Ideas Scored 3. Concept Definition Concept Approved 4. Funding Case Funding Approved 5. Pilot and Test Launch Approved 6. Launch Final Evaluation HOW GATES WORK: YES, gate criteria are met, move to next step. NO, criteria are not met, idea is parked. The headline font is Tahoma Bold 32pt. The body copy is Arial 14pt. with line spacing of 1.5

36 Traditional vs. Open Innovation
Traditional Innovation Relies on internal experts who don’t have all the answers Rigid “not invented here” culture with focus on who solves the problem Open Innovation Acknowledges that problem solvers and knowledge are widely dispersed Open & collaborative culture focused on solutions * * Notable quote: “No matter who you are, most of the smartest people work for someone else.” – Bill Joy, Founder of Sun Microsystems Suggested reading: Henry Chesbrough’s standard-setting book, Open Innovation: The New Imperative for Creating and Profiting from Technology Traditional (Closed) innovation This is innovation practiced within the walls of the innovating company, usually the same corporate entity planning to generate value in the marketplace. It has a long tradition and continues to dominate the fraction of innovation work that is done. It is often justified on the basis of confidentiality and intellectual property protection. It has recently been challenged as falling short in diversity and amplifying the cost and risk of business without commensurate return. In spite of this, it remains the dominant modality for innovation and research. Traditional (Closed) Innovation Funnel: Inputs at front end; innovation ‘protected’ from external leakage Funnel used to downselect to best ideas and launch them Partners (when used) selected to advance internal idea Open innovation The premise that companies should make greater use of external ideas and technologies in their own business, and allow unused internal ideas to flow out to others for use in their businesses. It is the antithesis of a closed innovation process which relies on internal R&D and deep vertical integration. (Dr. Joel West, Co-founder of the Open Innovation Community and Professor of Innovation & Entrepreneurship at San José State University) Open Innovation Funnel: Porous-walled funnel builds ideas and solutions with external partnerships and relationships Goal in funnel is to build, not just downselect Partners can influence, change, revise the idea as well as provide solutions to problems * Henry Chesbrough, Professor & Executive Director of the Center for Open Innovation, Haas School of Business, UC Berkeley

37 Is Franchising an Innovation Killer or Promoter?
Innovation Roles Leader Problem/ Challenge identifier Pipeline Controller Criticizer Creative Genius Idea Champion Marketer Collector 17 April 2013 Is Franchising an Innovation Killer or Promoter?

38 Is Franchising an Innovation Killer or Promoter?
Block 18 Office 24 3rd Floor Our Partners 17 April 2013 Is Franchising an Innovation Killer or Promoter?

39 Is Franchising an Innovation Killer or Promoter?
Osama Ghanim Founder and Managing Executive as CEO & Chief Innovation Director Osama Ghanim @oghanim 17 April 2013 Is Franchising an Innovation Killer or Promoter?

40 Is Franchising an Innovation Killer or Promoter?
9am to 5pm (8 hours) Doing our job = using brain power via stored skills & knowledge in our brain. Thinking hours we give? Its BRAIN DRAINAGE Thinking Skills (Knowledge) 17 April 2013 Is Franchising an Innovation Killer or Promoter?

41 CLIMATE INNOVATION MODEL
Culture Atmosphere Thinkers Media Collectors Innovation Funnel Benefits Beneficiary Customer Vendor Employees Public Signal Capture Hunt Magnet Pull Sensor Capture Growth Organization Narrowing Feasibility Pilot GO Refine, Discuss Correlate, Combine Evaluate, feasibility (Market, Financial etc.) Prototyping or Trial testing e Execution of the idea Innovation Climate Innovation Weather Social Media Web Open Innovation Brain Storming Experts Networks Image Marketing Inherited Culture Products Image Customer Under Construction Culture Cost Saving Play with the environment Stimulus Motivation Reward Attitude Skills Media Value Matrix (MVM) Collectors List + Collector Location, strength Quality + Quantity (Enrichment) Stages & Gates Goals and Objectives Atmosphere Expert Peoples Experts Media Expert Collection Expert Innovation Sponsor Innovation Selection Team Start with the end is pictured in mind 17 April 2013 Is Franchising an Innovation Killer or Promoter?

42 European Quality Model (EFQM)
17 April 2013 Is Franchising an Innovation Killer or Promoter?

43 ? Natural Evolution 1899 1980 2008 2012 Bill gates Bill gates
“Never before in history has innovation offered promise of so much to so many in so short a time.” “Everything that can be invented has been invented” “640K ought to be enough for anybody” Chalres Duell, Commissioner US Office of Patents Bill gates Bill gates ? 17 April 2013 Is Franchising an Innovation Killer or Promoter?


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