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New Product Introduction Comparison Prepared by Paul Tumolo.

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Presentation on theme: "New Product Introduction Comparison Prepared by Paul Tumolo."— Presentation transcript:

1 New Product Introduction Comparison Prepared by Paul Tumolo

2 NPI Model – Stage Gate Stage Gate NPI processes are the sequential in nature, with fully predictable specific tasks and milestones, driven by meticulous and careful planning. Stage Gate NPI processes are the sequential in nature, with fully predictable specific tasks and milestones, driven by meticulous and careful planning. This process is semi rigid in its design and implementation, with a set roadmap of deliverables with defined time requirements This process is semi rigid in its design and implementation, with a set roadmap of deliverables with defined time requirements Waterfall NPI processes are somewhat flexible in terms of rapid changes from internal or external sources Waterfall NPI processes are somewhat flexible in terms of rapid changes from internal or external sources Product driven Product driven Designed for predicable new product development, with a stable Designed for predicable new product development, with a stable product development roadmap

3 Stage Gate NPI Model The Process is Sequential Capture, Develop & Validate Specification Conceptual Design Prototyping Testing Customer Beta Product Launch Decision Gate Decision Gate Decision Gate Decision Gate Validity and feasibility are screened at every gate for proper execution Communication is serial Time to Market Spec is Defined

4 NPI Model – Waterfall Waterfall NPI processes are the sequential in nature, driven by a semi stable product roadmap. Waterfall NPI processes are the sequential in nature, driven by a semi stable product roadmap. This process is somewhat flexible in its design and implementation, with a set roadmap of deliverables with defined time requirements This process is somewhat flexible in its design and implementation, with a set roadmap of deliverables with defined time requirements Waterfall NPI processes are somewhat flexible in terms of rapid changes from internal or external sources Waterfall NPI processes are somewhat flexible in terms of rapid changes from internal or external sources Equivalent to the critical path method (CPM) in project management practice Equivalent to the critical path method (CPM) in project management practice Process driven Process driven Designed for semi stable new product development, with some changes as the project progresses. Designed for semi stable new product development, with some changes as the project progresses.

5 NPI - Waterfall Conceptual Design Prototype Customer Beta Launch Capture, Develop & Validate Product Specification Time to Market Validity and feasibility are carried forward for proper execution Communication is semi serial The Process is serial Spec is Semi Defined

6 NPI Model - Agile Agile NPI models are adaptive in nature, using the principles of concurrent inputs that result in rapid changes and testing. Agile NPI models are adaptive in nature, using the principles of concurrent inputs that result in rapid changes and testing. This model relies highly on collaboration internally with the the project team, as well as externally with continuous customer and market inputs This model relies highly on collaboration internally with the the project team, as well as externally with continuous customer and market inputs Highly flexible in terms of product changes, adapting to new requirements on an ongoing basis Highly flexible in terms of product changes, adapting to new requirements on an ongoing basis People driven People driven Designed for Fuzzy front end design – many unknowns Designed for Fuzzy front end design – many unknowns

7 Agile NPI Model Typical Process is Concurrent Conceptual Design Customer Beta Product Launch and Revisions Capture, Develop & Validate Product Specification Prototype Testing Validity and feasibility are evaluated in real time for timely execution Communication is parallel and continuous Time to Market Spec is Fuzzy

8 NPI Process Types WaterfallPlanned Product Driven Control Semi Parallel Communication Customer Important Mid Flexibility Cadence Semi Constrained Product Driven Slow to market Some customer input Some Front End Uncertainty Agile Adaptive/Flexible People Driven Collaboration Parallel Communication Customer Critical High Flexibility Adaptability Unconstrained Market Driven Faster to market More customer input Fuzzy Front End Stage Gate Predictive/Planned Process Driven Command/Control Serial Communication Customer Important Low Flexibility CadenceConstrained Product Driven Slower to market Some customer input Minimum Front End Uncertainty

9 Research Credits Business Week – How Failure Breeds Success J.McGregor, July 2008 Business Week – How Failure Breeds Success J.McGregor, July 2008 Living on Internet Time – HBSP # Living on Internet Time – HBSP # Jharna Software – HBSP # HKU613 Jharna Software – HBSP # HKU613 Reducing Risks for New Product Development - HBSP # Reducing Risks for New Product Development - HBSP #

10 Research Credits – cont. Mistakes into Assets – Thoughts on Product Innovation Garud &Warren, Penn State, 2006 Mistakes into Assets – Thoughts on Product Innovation Garud &Warren, Penn State, 2006 Project Management, MGT118 – Harvard Extension School, Paul Tumolo, 2007/2008 Project Management, MGT118 – Harvard Extension School, Paul Tumolo, 2007/2008


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