The Dynamic Catalog Database driven Catalog Page information Upload Electronic Images SKU information & Details Upload Electronic Documents PDF, Word, Excel…etc User configurable Web Based maintenance tools
Database Structure - Overview Catalog database structure is comprised of several elements Category table – user defined product categories Product series table – catalog page information SKU table – detailed SKU info i.E. SKU #, voltage, weight, Electronic document table – PDF, word doc etc… Linking & Control tables
Database Structure - Overview Catalog database is comprised of several elements Menus/Categories User defined web site navigation Products Table Catalog page information SKU Table detailed SKU info – voltage, weight, SKU number Electronic documents table PDF, Word, Excel, Images …etc Linking and control tables
Product 1 Database Structure - Category Categories Table Category 1 Category 2 Category 3 Category 4 Category X Product Series Table Product 2 Product 3 Product X Product 4 Linking Table CatProdCatProdCatProdCatProdCatProdCatProd Assign One product to separate categories
Database Structure – Products SKU Details Table Product Series Table Product 1 Product 2 Product 3 Product X Product 4 Linking Table CatProdCatProdCatProdCatProdCatProdCatProd SKU 1 SKU 2 SKU 3 SKU X SKU 4 Links two products to the same SKU
Database Structure – Documents Product Series Table Product 1 Product 2 Product 3 Product X Product 4 Linking Table CatProdCatProdCatProdCatProdCatProdCatProd DOC 1 DOC 2 DOC 3 DOC X DOC 4 E-Document Table Link two products to the same document
DOC 1 SKU 1 Product 1 Tying It All Together Categories Table Category 1 Category 2 Category 3 Category 4 Category X Product Series Table Product 2 Product 3 Product X Product 4 Linking Table Cat ProdCatProdCatProdCatProd Cat ProdCatProd SKU Details Table Linking Table CatProdCat Prod CatProdCatProdCatProdCatProd SKU 2 SKU 3 SKU X SKU 4 Linking Table CatProdCatProdCatProdCatProdCatProd Cat Prod DOC 2 DOC 4 DOC 3 E-Document Table
Ratings Chart SKU X HLX Series Tying It All Together - Example Explosion Proof & Fluorescent share the same product (HLX) Two products share same SKU (SKUX) Three products share same document (rating chart) Categories Table Explosion Proof Category 2 Fluorescent Category 4 Category X Product Series Table Product 2 XBP Series Product X LAMPAK II Linking Table Cat ProdCatProdCatProdCatProd Cat ProdCatProd SKU Details Table Linking Table CatProdCat Prod CatProdCatProdCatProdCatProd SKU 2 HLX1WEG XPB-75P UFO-2E Linking Table CatProdCatProdCatProdCatProdCatProd Cat Prod HLX Series PDF XPB Series PDF LAMPAK II PDF E-Document Table
Summary All product information is in one place All SKU information is in one place All E-Documents are in a central index Products can be organized by type, application, cost …etc Site wide changes are automatic Search can be contextual and targeted by data Manage the information using a web browser
Shopping Cart Option This design application can integrate a shopping cart function. In the initial SKU table design you will need to determine pricing and shipping options for each SKU List price or trade? Tax tables – which states? Shipping & handling? Shipping methods?
Product Selector Option Product Selector / Search functionality Specification data can be integrated into the product or SKU tables Separate templates or single template can be created for differing products Management of the Product Selector tool becomes integrated into the site.
Multi-Lingual Web Site Option We expand the basic data structure to include fields for each language User decides which language when entering the site Questions: Will navigation be the same for all languages? How many languages? Fixed or expandable? Separate templates for each language?
Administration Tools Web Browser based tools allow you to: Create, edit & delete product information Upload product images – The server will resize and make thumbnails Upload E-Documents (.pdf,.doc,.zip … etc) Associate products to categories, documents & SKU items Manage all aspects of the catalog
Administration Tools Create or Edit menus and assign templates Sort menus and product visually
Administration Tools Create or Edit product information Upload product images with the web browser
Administration Tools Associate Products to Electronic Documents Associate Products to Categories
Administration Tools Add or Edit SKU information Upload and categorize Electronic Documents and files
HTML Design Considerations Graphic design Utilize existing marketing themes Standardize on page design Copies of existing product graphics Electronic Documents Copies of PDF files One PDF per product PDF files for each section Other Files What format? (.wav,.AU, Real Player,.doc.xls)
Company Profiles Edwards Signaling www.edwards-signals.com The Signal Source www.thesignalsource.com Dual-Lite www.dual-lite.com Prescolite Life Safety Products www.prescolite-lsp.com Prostrong www.prostrong.com Manchester Honda www.manhonda.com/store/ Regenatec www.regenatec.com MG Publishing www.mgpublishing.com Companies using the product Catalog:
Summary Database driven web site Uses structured data Can make decisions based on user input Can be managed using a web browser Do not need to know HTML Bolt-in applications Expands the product catalog and web site functionality No need to redesign entire web site to add most new applications All Managed using a web browser Design considerations How much detail defines data structure Trade offs between amount of data and managing it Trade offs between static and dynamic template designs