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Making Effective Presentations / Using Color Effectively Cynthia D. Hollingsworth Coordinator of Instructional Design IU School of Nursing Copyright ©

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Presentation on theme: "Making Effective Presentations / Using Color Effectively Cynthia D. Hollingsworth Coordinator of Instructional Design IU School of Nursing Copyright ©"— Presentation transcript:

1 Making Effective Presentations / Using Color Effectively Cynthia D. Hollingsworth Coordinator of Instructional Design IU School of Nursing Copyright © 2000 Cynthia D. Hollingsworth. All rights reserved.

2 2 OBJECTIVE 1 Thoughtfully select color schemes that enhance your presentation display and support your presentation content By the end of the workshop, you should be able to:

3 3 OBJECTIVE 2 Develop overhead transparencies and electronic presentations such as PowerPoint that supplement your program content, guide your presentation, are visually appealing, and motivate audience participants.

4 4 OBJECTIVE 3 Deliver a presentation using supplemental material such as overheads or slide shows in an effective manner, retaining the audiences attention, and using visual display to reinforce program content.

5 5 WORKSHOP TOPICS Color Basics Page Layout & Preparation Text & Typography Graphics, Graphs, Tables & Charts Presentation Techniques & Tips

6 6 COLOR BASICS: Computer display vs. Printed page Computer display Red, Green, Blue (RGB) Push light through screen Printed page Cyan, Yellow, Magenta, Black (CMYK) Mix tones and reflect colors from white page

7 7 COLOR WHEEL Secondary colors Primary colors (outside) (inside – combine adjacent primary colors) Magenta YellowCyan RedBlue Green Print Wheel

8 8 COLOR TEMPERATURES Cool colors (blues, greens) – use for background Warm colors (reds, yellows) – use for foreground elements GOOD This shows warm foreground color on a cool background color POOR This shows cool foreground color on a warm background color

9 9 CONTRASTS Greatest contrast – pairs of primary colors Least contrast – pairs of secondary colors GOOD This pair of primary colors has good contrast POOR This pair of secondary colors has poor contrast

10 10 COMPLIMENTARY CONTRASTING PAIRS Secondary color + primary color that falls opposite on the wheel Greatest light/dark contrast Yellow / Blue Greatest cold/warm contrast Red / Cyan Most vivid contrast Magenta / Green

11 11 CONSIDERATIONS Greater contrast = energy, clarity & sharpness Too much contrast = confusing & overwhelming Lower contrast = soothing & subtle Too little contrast = boring & bland

12 12 COLOR ASSOCIATIONS & MEANINGS ….Vibrancy, energy ….Growth ….Serenity ….Royalty ….Earthy ….Purity Red Green Blue Purple Brown White National, cultural, religious, holidays implications

13 13 PAGE LAYOUT Landscape Electronic Presentation Portrait Transparencies

14 14 PROMINENCE 1 Most prominent 2 Next prominent 3 Least prominent

15 15 POINT ORDER This point & the title will receive the most attention. Subsequent points will receive lesser attention. Final point will receive almost as much attention as the first point.

16 16 TEXT CONSIDERATIONS Margin width: at least 1.5" all sides Single concept per page Concise phrases, no punctuation 7x7 Rule: < 7 words/ line; 7 lines/ page Parallel construction of lists SPELLING, SPELLNIG, SPELLING

17 17 TYPOGRAPHY: Size Body text – minimum of 24 point (this is 32 pt) Title text – minimum of 44 point Hint: 1. Print page (this is 28 pt) 2. Lay it on floor 3. Stand on chair 4. See if its easily readable

18 18 TYPOGRAPHY: Fonts Face Arial – Easy to read MONOTYPE CORSIVA HARDER TO READ to read Type Sans Serif has no feet – easy to read Serif has feet – harder to read Attributes Mixed Case – NO ALL CAPS, except titles THIS IS HARDER TO READ No more than two – THIS IS HARDER TO READ

19 19 TYPOGRAPHY: General Alignment Left – body text and titles Justify – nothing Abbreviations & Acronyms PE (Pulmonary edema? Physical education? Pulmonary embolism?) Punctuation –minimal or none

20 20 GRAPHICS StandardPersonalized

21 21 GRAPHICS Tired and overworked clipart Fresh and memorable photo

22 22 GRAPHICS Too small Spidery Just right Visible A B C Options

23 GRAPHS, TABLES & CHARTS Clean lines Complementary colors Sufficient color contrast Explanatory key 23

24 24 GRAPHS, TABLES & CHARTS Pie charts that build focus the users attention on key components

25 25 GRAPHS, TABLES & CHARTS Purity Earthy Royalty Serenity Growth Vibrancy Association White Brown Purple Blue Green Red Color Association RedVibrancy GreenGrowth BlueSerenity PurpleRoyalty BrownEarthy WhitePurity Additional space between lines Cleaner formatting

26 26 POWERPOINT PRESENTATIONS Template choice: not busy Transitions: left-to-right, top-to-bottom, minimal Timing: sufficient to read Backup: plan for technology glitches Black screen: focus attention

27 27 TIPS & TECHNIQUES: Finishing presentation preparation Number transparencies Mount transparencies in frames Have blank transparencies & markers Prepare handouts

28 28 TIPS & TECHNIQUES: At presentation location Check equipment function & location Sit in corners to test view Focus projector Locate room outlets & switches Tape loose cords Square presentation slide

29 29 TIPS & TECHNIQUES: During presentation Use laser pointer / pen on overhead Face your audience Block future points Dim, dont turn off, lights Darken lights over front of room

30 30 CONTACTING ME Cindy Hollingsworth 274-0752 NU 452B http://www.iupui.edu/~webtrain cholling@iupui.edu

31 31 CREDITS Kupsh, J. Presentation techniques [online]. (1997, January 3). Sound & Vision Pro. Available: http://www.svpro.com/start.htm (2000, January 11). Radel, J., & Massath, C. Designing effective visuals [online]. (1997, March 19). University Kansas Medical Center. Available: http://www.kumc.edu/SAH/OTEd/jradel/Effective_visuals/VisStrt. html (2000, January 11). _____. Understanding Color. Hewlett Packard. Walch, S. Step 10: Using visual aids [online]. (1997). The Pennsylvania State University Department of Speech Communication. Available: http://www.la.psu.edu/speech/100a/workbook/step10.htm (2000, January 11).

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