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Yankee Candles. Lucy Porter Ryan Stilwell Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass.

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Presentation on theme: "Yankee Candles. Lucy Porter Ryan Stilwell Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass."— Presentation transcript:

1 Yankee Candles

2

3 Lucy Porter Ryan Stilwell

4 Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass

5 42 year old Company Reported Sales for 2011 = M Men represent 35 percent of U.S. $3.1 B candle scented market First attempt to enter into the mens market 30% of candles given as gifts

6 Mandle Bass Killer – smells like fresh lake water and freshly caught fish Meat and Potatoes and Kegger MenScents Gentlemens Pleasure – Tobacco Pike Down Time – Bourbon and Cola

7 How many of you guys are consistent candle users? Do men really like these smells? Is there a market potential for this type of product?

8 16/new-yankee-candle-scent-smells-like-a-man-cave 16/new-yankee-candle-scent-smells-like-a-man-cave YankeeCandle.com


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