Presentation on theme: "Yankee Candles. Lucy Porter Ryan Stilwell Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass."— Presentation transcript:
Lucy Porter Ryan Stilwell
Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass
42 year old Company Reported Sales for 2011 = M Men represent 35 percent of U.S. $3.1 B candle scented market First attempt to enter into the mens market 30% of candles given as gifts
Mandle Bass Killer – smells like fresh lake water and freshly caught fish Meat and Potatoes and Kegger MenScents Gentlemens Pleasure – Tobacco Pike Down Time – Bourbon and Cola
How many of you guys are consistent candle users? Do men really like these smells? Is there a market potential for this type of product?