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Web 2.0 NYC: Man Vs Machine Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff,

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Presentation on theme: "Web 2.0 NYC: Man Vs Machine Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff,"— Presentation transcript:

1 Web 2.0 NYC: Man Vs Machine Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff, Clickable 6/10/2014Footer here1

2 What is Advertising 2.0? The advertising response to Web 2.0. Individual masses to masses of individuals. Statistically-driven, dynamic marketplaces. Marketing Is The New Finance Hal Varian, Chief Economist, Google 6/10/2014Footer here2

3 What Is Advertising Automation? …the use of digital solutions to automate advertising processes such as planning, creating, buying, distributing, accounting and evaluating – all while connecting to core marketing processes. …makes routine processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. 6/10/2014Footer here3

4 Diagnosis of Compounding Complexity Misalignment of Incentives Channel Entropy Analytic Vs Creative Skills Disjointed Tracking & Measurement Standards Radically Different Optimization 6/10/2014Footer here4

5 Advertising 2.0 Evolution Generation I: Cost Optimization Wall Street meets Madison Avenue Generation II: Time Optimization Apple Simplicity meets Madison Avenue 6/10/2014Footer here5

6 Introducing: The Bionic Ad Exec New Era of Simplicity Decision-Making Speed Semantics Rewarded Execution Enabled, Strategy Focused Unified Measurement & Accountability 6/10/2014Footer here6


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