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Youth Media… Target The Coming Generation Saudi Signs Media.

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Presentation on theme: "Youth Media… Target The Coming Generation Saudi Signs Media."— Presentation transcript:

1 Youth Media… Target The Coming Generation Saudi Signs Media

2 Summary 1.Introduction 2.Concept 3.Target audience & Day in a life 4.Touch points & our suggested media 5.Sample Pictures & Circuits

3 Introduction … S audi Signs Media has always broke the usual and present you new and innovative ideas for choosing the right media in the right spots. S audi Signs Media is pleased to present you our new media which will be targeting a specific consumer and its considered to be a completion part of the media that we represent (Malls – Market – Bridges – Unipoles).

4 Our Concept … Is to find the right way to break out of the advertising competition and make it into more receptive & engaging message. Receptivity is consumers readiness (mindset) to accept, process and respond to advertising or brand messaging Engagement is turning on a prospect to a brand idea enhanced by the surrounding context

5 Why Receptivity is Important? Today consumers are bombarded on average with over 2,500 messages a day such as TV, Radio, SMS, LED Screens, Unipoles, Bridges … etc. Media choices abound, as does the consumers power to ignore. Clutter is increasing in number of choices as well as number of ads showing in many different aspects which may be very confusing to the end consumers, and will lead to a brands miscommunication

6 Targeted Audience psychographic profile Youth Males in KSA represents over 50% of the total population. A sizeable 13+ million attentive and potential consumers of your product. Youngsters do spend at least 4 hours a day outside their homes. Their favorite hang out places are : Café shops, Shisha café, Net café, Gyms, football stadiums and they stop at gaz stations to fuel their cars… It is highly important today to reach youth in their favorite places during their favorite moments to ensure connection with the Ad message.

7 A Day in the life of Saudi Male Overview … 6:00 AM 14:00 PM 18:00 PM 01:00 AM Wake Up Break Fast Driving to Work Working Praying Relaxation Watching TV Sleeping Relaxing Shisha Places/Café Shops Shopping Malls/Supermarkets Gym Centers/Barber Shops/Net Cafe Football Courts/Billiard Centers Driving Around/Buying Midnight shops

8 Hang out Places Football Stadiums Leisure Centers Fitness Centers Café & Net Shops Youth Strategic Touch Points - KSA

9 Our Youth Media Advantages: 5.Gives you a unique opportunity to talk to your target on a one-to-one basis at a high receptivity level. 1.Targeting the young generation, by allowing you to enforce its brand fidelity among the coming generation. 4.Is the best tool to communicate with this specific Target audience. 3.Advertising in an uncluttered environment, knowing that Saudi Signs is the exclusive provider. 2.New and innovative touch points, where you will be one step ahead from other competitors, by seeking the opportunity and advertising in this specific medium. 6.Cost efficient media, knowing that the campaign duration will be for two weeks, with high O.T.S. (opportunity to see), since all the mupis are located in Footfall areas.

10 Our New Media …will cover : 1. Meed Stores Very popular stores in KSA, opens 24/7 with more than 200 Branches all over KSA selling what most young males needs from snacks, drinks, cigarettes, etc.. 2. Café Shops & Net Café 30 branches in high footfall and well known cafés around the city where most of the Saudi males spend quality time enjoying their social life. 3. Gym, Bowling & Billiard Centers Top & middle class Gyms covering more than 70 branches in KSA. 4. Local Football Stadiums The most popular sport for Saudi males where they practice their favorite hobby of all time.

11 New Meed Stores

12 Transactions & Traffic by Region..Meed Stores

13 Meed Stores Picture Samples … Cafe Shops & Net Café Picture Samples …

14 Gym & Bowling Centers Picture Samples … Football Courts Picture Samples …

15 Media Coverage Media TypeRegionNo. of BranchesNo. of FacesTotal 1Meed Stores Jeddah 42343 Total of 177 Branches & 1,531 Faces Riyadh 1111,070 Dammam 24118 2Café Shops & Net Cafe Jeddah 20305 Total of 44 Branches & 528 Faces Riyadh 16150 Dammam 873 3 Gym Jeddah 11163 Total of 50 Branches & 642 Faces Riyadh 27297 Dammam 12182 4 Bowling Centers & Billiards Centers Jeddah 666 Total of 15 Branches & 178 Faces Riyadh 552 Dammam 460 5 Football Courts Jeddah 448 Total of 4 Courts & 48 Faces Riyadh Very Soon Dammam Very Soon Total 290 2,927 -

16 Rate card 11 Youth Media Notes: 1 circuit: 40 faces The circuit will contain a combination of 5 different medias Cost per circuit: SAR 40,000 SAR 10,000 production cost for 200 faces Additional 100 face will cost SAR 1,500 Circuits are booked on 2 weeks basis 120 cm 80 cm Format: PSD Res. : 150dpi CityCircuits Jeddah23 Riyadh35 E. Region10 Total68 100 cm 70 cm Format: PSD Res. : 150dpi

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