Presentation on theme: "Target The Coming Generation"— Presentation transcript:
1Target The Coming Generation Saudi Signs MediaYouth Media…Target The Coming Generation
2Summary Introduction Concept Target audience & Day in a life Touch points & our suggested mediaSample Pictures & Circuits
3Introduction …Saudi Signs Media has always broke the usual and present you new and innovativeideas for choosing the right media in the right spots.Saudi Signs Media is pleased to present you our new media which will betargeting a specific consumer and it’s considered to be a completion part of the media that we represent (Malls – Market – Bridges – Unipoles).
4Our Concept …Is to find the right way to break out of the advertising competition andmake it into more receptive & engaging message.Receptivity is consumers readiness (mindset) to accept, process and respond toadvertising or brand messagingEngagement is turning on a prospect to a brand idea enhanced by thesurrounding context
5Why Receptivity is Important? Today consumers are bombarded on average with over 2,500 messages a day such as TV, Radio, SMS, LED Screens, Unipoles, Bridges … etc.Media choices abound, as does the consumer’s power to ignore.Clutter is increasing in number of choices as well as number of ads showing in many different aspects which may be very confusing to the end consumers, and will lead to a brand’s miscommunication
6Targeted Audience psychographic profile Youth Males in KSA represents over 50% of the total population. A sizeable 13+ million attentive and potential consumers of your product.Youngsters do spend at least 4 hours a day outside their homes. Their favorite hang out places are : Café shops , Shisha café , Net café , Gyms , football stadiums and they stop at gaz stations to fuel their cars…It is highly important today to reach youth in their favorite places during their favorite moments to ensure connection with the Ad message.
7A Day in the life of Saudi Male Overview … 6:00 AMWake UpBreak FastDriving to WorkWorkingPrayingSleeping01:00 AMRelaxingShisha Places/Café ShopsShopping Malls/SupermarketsGym Centers/Barber Shops/Net CafeFootball Courts/Billiard CentersDriving Around/Buying Midnight shops14:00 PMRelaxationWatching TV18:00 PM
8Youth Strategic Touch Points - KSA Hang outPlacesFootballStadiumsLeisureCentersFitnessCafé & NetShops
9Our Youth Media Advantages: Targeting the young generation, by allowing you to enforce its “brand fidelity” among the coming generation.New and innovative touch points, where you will be one step ahead from other competitors, by seeking the opportunity and advertising in this specific medium.Advertising in an uncluttered environment, knowing that Saudi Signs is the exclusive provider.Is the best tool to communicate with this specific Target audience.Gives you a unique opportunity to talk to your target on a one-to-one basis at a high receptivity level.Cost efficient media, knowing that the campaign duration will be for two weeks, with high O.T.S. (opportunity to see), since all the mupis are located in Footfall areas.
10Our New Media …will cover : 1. Meed StoresVery popular stores in KSA, opens 24/7 with more than 200 Branches all overKSA selling what most young males needs from snacks, drinks, cigarettes, etc..2. Café Shops & Net Café30 branches in high footfall and well known café’s around the city where mostof the Saudi males spend quality time enjoying their social life.3. Gym, Bowling & Billiard CentersTop & middle class Gyms covering more than 70 branches in KSA.4. Local Football StadiumsThe most popular sport for Saudi males where they practice their favoritehobby of all time.
15Bowling Centers & Billiards Centers Media CoverageMedia TypeRegionNo. of BranchesNo. of FacesTotal1Meed StoresJeddah42343Total of 177 Branches& 1,531 FacesRiyadh1111,070Dammam241182Café Shops & Net Cafe20305Total of 44 Branches& 528 Faces161508733Gym11163Total of 50 Branches& 642 Faces27297121824Bowling Centers & Billiards Centers666Total of 15 Branches& 178 Faces55260Football Courts48Total of 4 Courts& 48 FacesVery Soon2902,927-
16Rate card ‘11 Youth Media Notes: 1 circuit: 40 faces 80 cm70 cmCityCircuitsJeddah23Riyadh35E. Region10Total68Format: PSDRes. : 150dpiFormat: PSDRes. : 150dpi120 cm100 cmNotes:1 circuit: 40 facesThe circuit will contain a combination of 5 different mediasCost per circuit: SAR 40,000SAR 10,000 production cost for 200 facesAdditional 100 face will cost SAR 1,500Circuits are booked on 2 weeks basis