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GACAA Presentation May 2, 2006 Statesboro, Georgia The arts help us appreciate our individual heritage and rejoice in our diversity.

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Presentation on theme: "GACAA Presentation May 2, 2006 Statesboro, Georgia The arts help us appreciate our individual heritage and rejoice in our diversity."— Presentation transcript:

1 GACAA Presentation May 2, 2006 Statesboro, Georgia The arts help us appreciate our individual heritage and rejoice in our diversity.

2 Georgians believe in the arts. A poll conducted several years ago found that 84% of Georgians feel that it is important to have arts events in their communities. Georgians believe in the arts. A poll conducted several years ago found that 84% of Georgians feel that it is important to have arts events in their communities. Leaders in Georgia want more arts in their communities. Leaders in Georgia want more arts in their communities. Georgians want arts in education. The Georgia state poll found that 91% of Georgians believe that the arts are important as a part of basic education and 76% favor using state funds to support arts education in public school. Georgians want arts in education. The Georgia state poll found that 91% of Georgians believe that the arts are important as a part of basic education and 76% favor using state funds to support arts education in public school. What is the State of the Arts in Georgia?

3 Community leaders believe the arts are central to basic education. Community leaders believe the arts are central to basic education. Arts organizations recognize the need for childrens programming. The poll found that 25% of arts organizations offer programs for children and 1/3 of them have audiences that are primarily children. Arts organizations recognize the need for childrens programming. The poll found that 25% of arts organizations offer programs for children and 1/3 of them have audiences that are primarily children. What is the State of the Arts in Georgia?

4 The arts are one of Georgias biggest businesses, providing The arts are one of Georgias biggest businesses, providing thousands of jobs and adding millions of dollars to state and local government coffers. In metro Atlanta, the arts generate $700 million in direct and indirect economic impact and provide more that 24,000 jobs. In metro Atlanta, the arts generate $700 million in direct and indirect economic impact and provide more that 24,000 jobs. Patrons of the arts spend money on more than Patrons of the arts spend money on more than just tickets. On average, they spend just tickets. On average, they spend $23 above the price of admission. $23 above the price of admission. Every dollar contributed to non-profit Every dollar contributed to non-profit arts organizations generates 13 arts organizations generates 13 additional dollars of economic impact. additional dollars of economic impact. According to the Georgia Council for the arts citizen report in 2003:

5 The arts attract tourists Colquitt/Miller Arts Councils Swamp Gravy turns Colquitt County into an arts destination. Colquitt/Miller Arts Councils Swamp Gravy turns Colquitt County into an arts destination. In the late 1980s, the southwest Georgia town of Colquitt was a community in despair. Downtown, the theater had been abandoned. The hotel had been boarded up and the hot spot in town was the newly opened Hardees. In the late 1980s, the southwest Georgia town of Colquitt was a community in despair. Downtown, the theater had been abandoned. The hotel had been boarded up and the hot spot in town was the newly opened Hardees. Then, some fine folks in Colquitt decided to cook up some Swamp Gravy. Then, some fine folks in Colquitt decided to cook up some Swamp Gravy. Swamp Gravy is a theatrical production that has fed a community for years. Swamp Gravy is a theatrical production that has fed a community for years.

6 Originally funded in part with a $700 grant from the Georgia Council of the Arts, it has now drawn thousands of visitors to Colquitt County. That has spurred other activity such as the restoration of a local theater and the opening of restaurants and other businesses. Originally funded in part with a $700 grant from the Georgia Council of the Arts, it has now drawn thousands of visitors to Colquitt County. That has spurred other activity such as the restoration of a local theater and the opening of restaurants and other businesses. Since 1991, ticket sales have soared to way over $2 million- and that is just ticket sales. Add in food, fuel, lodging and other entertainment purchased by tourists and you have added a few more million dollars to the community. Since 1991, ticket sales have soared to way over $2 million- and that is just ticket sales. Add in food, fuel, lodging and other entertainment purchased by tourists and you have added a few more million dollars to the community. Revenue generated by Swamp Gravy has allowed the Colquitt/Miller Arts Council to reinvest over $4 million to revitalize many downtown properties. Revenue generated by Swamp Gravy has allowed the Colquitt/Miller Arts Council to reinvest over $4 million to revitalize many downtown properties. The arts attract tourists

7 Today, Colquitt stands as a national model for how a state and a community can leverage the arts to drive cultural tourism and revitalization. Today, Colquitt stands as a national model for how a state and a community can leverage the arts to drive cultural tourism and revitalization. All ages benefit - everyone is invited - and it has created a legacy by educating todays youth on the importance for cultural art. All ages benefit - everyone is invited - and it has created a legacy by educating todays youth on the importance for cultural art. *Georgia Council for the Arts-Citizen Report 2003 The arts attract tourists

8 Albany Albany is another example. Albany is another example. The Georgia Council for the Arts funded seven Albany arts organizations several years ago including: The Georgia Council for the Arts funded seven Albany arts organizations several years ago including: -Albany Civil Rights Museum -Albany Civil Rights Museum -Albany Museum of Art -Albany Museum of Art -Albany Symphony Orchestra -Albany Symphony Orchestra -Theatre Albany -Theatre Albany -Albany Area Arts Council -Albany Area Arts Council -Albany Community Chorus -Albany Community Chorus -Albany Concert Association -Albany Concert Association Since deciding to emphasis the arts, Albany has seen its annual tourism revenue increase from $20 million to over $150 million per year. Since deciding to emphasis the arts, Albany has seen its annual tourism revenue increase from $20 million to over $150 million per year.

9 Cultural tourism, often defined as travel directed toward experiencing the heritage, arts and special characteristics of a place in an exciting and informative way, is a growing segment of the tourism industry nationwide. Cities across the country are developing programs to attract the cultural tourist. Cultural tourism, often defined as travel directed toward experiencing the heritage, arts and special characteristics of a place in an exciting and informative way, is a growing segment of the tourism industry nationwide. Cities across the country are developing programs to attract the cultural tourist. Study results, as reported in The Historic/Cultural Traveler 2003 Edition, shows that a remarkable 81 percent of the U.S. adults who traveled in the past year (or 118 million) are considered historic/cultural travelers. Study results, as reported in The Historic/Cultural Traveler 2003 Edition, shows that a remarkable 81 percent of the U.S. adults who traveled in the past year (or 118 million) are considered historic/cultural travelers. *Georgia Council for the Arts

10 Tourism professionals know that the arts keep people in town longer. A national survey said 65 percent of American adults indicated that they added at least one day to their trips to take advantage of local cultural events. * Tourism professionals know that the arts keep people in town longer. A national survey said 65 percent of American adults indicated that they added at least one day to their trips to take advantage of local cultural events. * And those who travel specifically to take in the arts spend more money during their visit-50 percent more. * And those who travel specifically to take in the arts spend more money during their visit-50 percent more. * $623 vs. $457 $623 vs. $457 62% stay in hotels 62% stay in hotels 5.2 nights vs. 3.4 nights 5.2 nights vs. 3.4 nights *Georgia Council for the Arts

11 We may not all have a Cultural Tourism Department like the CVB but we can all use the same ideas when it comes to promoting and packaging our communities. We may not all have a Cultural Tourism Department like the CVB but we can all use the same ideas when it comes to promoting and packaging our communities. Athens-Handmade in America-The Regional Advisory Council Five, which includes Athens, is spearheading efforts to promote local artists, craftsmen, and specialty shops. Camille Ronay is involved with the group. The RAC-5 includes twelve counties. They are planning to produce a small guide book that is very similar to the North Carolina Handmade In America guidebook. It will consist of Working Artists Studios, Galleries Selling Handmade Georgia Artwork (not exclusively), B & Bs, Cafés and Gardens/Nurseries selling Georgia Handmade Garden art. They will hopefully develop a template that can then be used statewide. Athens-Handmade in America-The Regional Advisory Council Five, which includes Athens, is spearheading efforts to promote local artists, craftsmen, and specialty shops. Camille Ronay is involved with the group. The RAC-5 includes twelve counties. They are planning to produce a small guide book that is very similar to the North Carolina Handmade In America guidebook. It will consist of Working Artists Studios, Galleries Selling Handmade Georgia Artwork (not exclusively), B & Bs, Cafés and Gardens/Nurseries selling Georgia Handmade Garden art. They will hopefully develop a template that can then be used statewide. Working with CVBs in your communities

12 The key is to connect what already exists for a synergistic appeal. No need to necessarily bring in anything new or create anything. No need to build a theme park. Work with what you have in your respective communities. The key is to connect what already exists for a synergistic appeal. No need to necessarily bring in anything new or create anything. No need to build a theme park. Work with what you have in your respective communities. It is all about packaging the experience and your CVB can help coordinate your packaging efforts. It is all about packaging the experience and your CVB can help coordinate your packaging efforts. Watkinsville is another exemplary community that created a tourism attraction of handmade products from Georgia- Pottery. Watkinsville is another exemplary community that created a tourism attraction of handmade products from Georgia- Pottery. Westville-Known for their quilting, candle making, pottery, cane syrup and hot home made biscuits, lemonade and gingerbread. Westville-Known for their quilting, candle making, pottery, cane syrup and hot home made biscuits, lemonade and gingerbread.

13 Warner Robins CVB and the Museum of Aviation work very close together. They both have small budgets and definitely have more impact when they work together. They serve on each others advisory boards; share the responsibility of state, regional travel and AAA travel shows; they co-op ads in Georgia Magazine, Georgias Official Travel Guide, the regional travel guide and other outlets; co-op FAMS. Warner Robins CVB and the Museum of Aviation work very close together. They both have small budgets and definitely have more impact when they work together. They serve on each others advisory boards; share the responsibility of state, regional travel and AAA travel shows; they co-op ads in Georgia Magazine, Georgias Official Travel Guide, the regional travel guide and other outlets; co-op FAMS. Roswell co-ops advertising with art galleries throughout the year The Color Festival of the Arts and Roswell Magnolia Storytelling Festival. Roswell co-ops advertising with art galleries throughout the year The Color Festival of the Arts and Roswell Magnolia Storytelling Festival.

14 Dahlonega the new Gold Rush is the visual and performing arts. Dahlonega the new Gold Rush is the visual and performing arts. The renovation of the Holly Theater which began in 1990 has resulted in recent performances, which have drawn over 30,000 during 2005 alone. They educate an average of over 200 young people a year and now have three graduates of the Holly Theater Company breaking in on Broadway. What a fantastic opportunity for kids from a community of 5,000. Additionally, it has attracted an arts colony in Dahlonega resulting in the creation of The Buisson Arts Center, The Cannery Gallery, a new arts council and at least 6 private galleries. In large part, it is this ambiance which encourages people to visit and relocate. Several of their newest industries and wineries site the arts as a significant reason for their decision to locate in Dahlonega/Lumpkin County. The renovation of the Holly Theater which began in 1990 has resulted in recent performances, which have drawn over 30,000 during 2005 alone. They educate an average of over 200 young people a year and now have three graduates of the Holly Theater Company breaking in on Broadway. What a fantastic opportunity for kids from a community of 5,000. Additionally, it has attracted an arts colony in Dahlonega resulting in the creation of The Buisson Arts Center, The Cannery Gallery, a new arts council and at least 6 private galleries. In large part, it is this ambiance which encourages people to visit and relocate. Several of their newest industries and wineries site the arts as a significant reason for their decision to locate in Dahlonega/Lumpkin County.

15 Press Releases Press Releases Co-op ads and Fox Theater, Encore Magazine Co-op ads and Fox Theater, Encore Magazine Feature theater in Co-op Ads Feature theater in Co-op Ads Local Restaurants give 20% discount with theater ticket on performance night Local Restaurants give 20% discount with theater ticket on performance night Dahlonega

16 Coweta and Carrollton highlight their artist guild by displaying paintings and sculptures in the visitors center with invitations and directions to visit local galleries. Coweta and Carrollton highlight their artist guild by displaying paintings and sculptures in the visitors center with invitations and directions to visit local galleries. Cobb County includes performances at entertainment venues for clients, include facilities in FAM trips, host bureau events at museum locations. Cobb County includes performances at entertainment venues for clients, include facilities in FAM trips, host bureau events at museum locations.

17 As long as people have been coming to Georgia they have been buying Georgia art- It may have been a chenille bedspread in Dalton or kudzu basket in Gay.


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