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IMPACT Plasma Igniter, LLC.

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Presentation on theme: "IMPACT Plasma Igniter, LLC."— Presentation transcript:

1 IMPACT Plasma Igniter, LLC

2 The Plasma Ignition System
The Plasma Ignition System supercedes current spark ignition systems in Internal Combustion Engines. How do you solve the problem presented in the first slide? The emotional pull of the problem resolves to relief in this part of the pitch. Plasma Igniter, LLC

3 Basic Spark Ignition System
How do you solve the problem presented in the first slide? The emotional pull of the problem resolves to relief in this part of the pitch. Plasma Igniter, LLC

4 Distributor-less Ignition System
How do you solve the problem presented in the first slide? The emotional pull of the problem resolves to relief in this part of the pitch. Plasma Igniter, LLC

5 Plasma Igniter’s Ignition System
One-for-one component replacement Plasma Ignition System is composed of: Plasma plugs RF Generator / Amplifier Shielded cabling Control module How do you solve the problem presented in the first slide? The emotional pull of the problem resolves to relief in this part of the pitch. Plasma Igniter, LLC

6 How It Works The Plasma Ignition Technology
Plasma Plug is a Quarter Wave Coaxial Cavity Resonator Electromagnetic waveguide Magnifies a small RF signal into a cylinder-sized coronal discharge Can be built and tuned for any frequency, any operating condition Plasma ignition results in nearly complete, high-speed combustion… How do you solve the problem presented in the first slide? The emotional pull of the problem resolves to relief in this part of the pitch. Plasma Igniter, LLC

7 Timed Discharge Pattern
What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

8

9 Stoichiometric Condition Burn (φ=1.0)
Spark Plug Plasma Plug What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

10 Lean Condition Burn (φ=0.8)
Spark Plug Plasma Plug What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

11 Why It’s Better PI’s Plasma Ignition System is a dramatic improvement over existing ignition systems. Increases fuel economy (more complete combustion) Reduces emissions (cooler combustion) Combusts multiple fuel types and mixtures Requires minimal change to existing engine designs while providing retrofit capabilities The Plasma Ignition System also has a profound additional advantage… What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

12 Game Changing Technology
Our Plasma Ignition System provides in-cylinder feedback that creates Integrated Intelligence Real-time, cycle-to-cycle performance data under all operating conditions will revolutionize engine design and capabilities! Plasma Igniter, LLC

13 Underlying Science The result of a 20 year on-going R&D program at WVU
2 Patents Issued, 1 continuation-in-part, plus 3 additional invention disclosures for global submission Produces a true microwave plasma, not spark ignited ionized gases Magnified radio frequency (RF) resonance and acoustic wave propagation drives energy into the cylinder Allows customization for specific engines and load conditions Responds to operating conditions cycle-to-cycle, maximizing performance/efficiency Real-time combustion data will be a game changer! What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

14 Existing Market The market for automotive ignition systems is nearly $4 billion Industrial, stationary, recreational, etc. engines all have ignition systems and are all multi-billion markets PI offers greater performance, plug & play technology at similar cost Should command a premium price vs. current systems What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

15 Competition A number of small niche spark plug companies have emerged but they just modify existing technology Pyrotech uses domed electrode to spread spark Enerpulse (2010) uses pulse power to increase spark discharge from 500w to 5MW. Has raised over $20m in four investment rounds Plans $30m IPO late 2013 Sells under Pulstar brand as a Premium replacement spark plug Independent testing at Wright Patterson AFB has proven the superior performance of Plasma Igniter’s technology What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

16 Competition Others are working on corona discharge plugs:
Champion: Advanced Corona Ignition System Borg-Warner/BERU: Electrically Controlled Combustion Optimization System (ECCOS) was purchased from Etatech in 2009 for $15m Both use different technology than Plasma Igniter Both systems use an electrical voltage, not RF/acoustic wave Produce ionized gas that ignites fuel mixture Have more parts and are more complex No in-cylinder sensor capability Major ignition system producers will need competitive technology, and will need licenses from PI What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

17 Market Acceptance New Product introduction in the ICE and vehicle markets is costly Existing vendors and tier suppliers have well established relationships and product pathways OEMs have recognized the need for improvement Traditional and current solutions will not meet future needs (regulations, emissions, energy security, etc.) Plasma Igniter, LLC has a defined licensing strategy The timing is right… What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

18 Greenhouse Gas Emissions
The Perfect Storm Fuel Economy Greenhouse Gas Emissions Plasma Igniter Technology Energy Security Plasma Igniter, LLC

19 Business Model Plasma Igniter, LLC will have an exclusive license assignment Technology developed at West Virginia University Licensed by ATA, LLC (Jim Smith, principal) PI, LLC will sub-license to OEMs and Tier suppliers Sub-licenses could be based on market segments Construction & agricultural equipment Recreation vehicles − Automotive Marine vehicles − Aircraft Stationary industrial engines What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

20 Key Take Aways Plasma Igniter’s Ignition System provides:
Superior Performance to all known competitors: better fuel economy, lower emissions, multi-fuel combustion Fine ignition control based on real-time data Customizable ignition system using software In-cylinder data will unleash new creativity Potential market is multi-billion Replacement of the current ignition system is inevitable What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

21 Call to Action In 2013, PI, LLC will complete development; conduct independent, EPA recognized performance testing; market and negotiate sub-licenses. Asking $2m in return for 30% ownership PPM and related documents were issued March 2013 $260k raised to date What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

22 This is our opportunity
to have an enormous… IMPACT It’s In Your Hands! Plasma Igniter, LLC

23 Use of Proceeds (ROM) Plasma Igniter, LLC ATA License / Assignment Fee
$100,000 Intellectual Property, patents, legal fees $250,000 Development $950,000 Personnel $700,000 Equipment and supplies $220,000 Travel $30,000 Vehicle and Field Testing Administrative, marketing, and operating costs $450,000 Marketing $85,000 Consulting and Professional fees $73,000 Administrative $59,500 Operating expenses $57,500 Personal Services $185,000 Total $2,000,000 What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

24 Development Plan Task 1: Plasma Plug Prototype ($100k)
Identify manufacturers, fabricate suitable plugs, verify proper operation Task 2: Ignition Support Electronics ($100k) Identify industry suppliers, select and acquire electronic systems, verify proper operation Task 3: Integration into Test Engine ($300k) Acquire test engine and interfaces, develop fueling and ignition interface, verify baseline operation What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

25 Development Plan Task 4: Plasma Ignition System Engine Testing ($375k)
Install and tune plasma ignition system perform lean-limit and multi-fuel tests compare to conventional systems Task 5: Complete Documentation, Prepare Commercial Report ($75k) Report will be used to formalize and complete licensing efforts Task 6: System integration for vehicle and field testing ($250k) Acquire commercial partner for product integration / field testing What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

26 Team James Smith, Ph.D.—inventor, co-founder, President, PI LLC. Has refined the technology over 20 years. Tom Mahoney—co-founder, CEO, PI LLC. 15 years as President of successful industrial consultancy. Andrew Lowery, Ph.D.—10 years experience improving PI technology. Knows underlying science. Advisory Board will include strong automotive, engine maker experience and contacts. What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

27 IMPACT Plasma Igniter, LLC

28 National / Global Realities
Growth in ICE demand will maintain pressure on global energy supplies and emission reductions US CAFE standards: 54.5 mpg by 2025 EU emission standards tighten again in 2014 In China, 40% of passenger vehicles must have engines 1.5 liters or less by 2020 California has implemented emission control standards on Small Off-Road Engines What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

29 National / Global Realities
Countries are not meeting carbon emission reduction goals; trend is up, not down The average passenger vehicle produces 5.1 metric tons of CO2 annually, almost 10 grams/gallon of petrol Global carbon emissions rose 2.6% in 2012 Shift from coal to natural gas for electricity production helps, but methane has 25x more Greenhouse Warming Potential than CO2 What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

30 National / Global Responses
Tighter emission standards, higher fuel prices, and CAFE are driving huge investments in new technologies, including: Hybrids and all electric vehicles (EVs) Alternative fuels, especially bio-fuels and mandated ethanol use Growing use of natural gas to fuel industrial engines and vehicles What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

31 National / Global Responses
All of these responses have serious drawbacks! EV technology is not yet good enough Alternate fuels remain costly, supply is minimal, and distribution very constrained LNG/CNG use is growing in response to price and supply advantages, but distribution infrastructure is poor Methane is a powerful greenhouse gas and combusts poorly using standard spark ignition What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC

32 National / Global Responses
Most Importantly, None of these responses impacts the millions, maybe billions, of existing engines and the millions still to be introduced. Tighter standards not just on cars, but industrial, recreational, residential engines (mowers) Plasma Igniter, LLC

33 Development Plan Plasma Igniter, LLC
What will you accomplish, and by when? Projected break-even, profitability, market penetration, etc. are all fair game here. What kind of returns are you promising? Plasma Igniter, LLC


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