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+ Advocacy for design as an economic building block + Build/connect a creative community + Promote region as Design Centric + Help attract and retain design.

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Presentation on theme: "+ Advocacy for design as an economic building block + Build/connect a creative community + Promote region as Design Centric + Help attract and retain design."— Presentation transcript:

1 + Advocacy for design as an economic building block + Build/connect a creative community + Promote region as Design Centric + Help attract and retain design focused companies and designers Design West Michigan

2 Design and the Economy + Design alone does not ensure economic growth, but without design there can be no economic growth + Most major new design trends have come from economic struggles, defining and meeting unmet needs and/or wars.

3 West Michigan is Design Centric + Higher number of industrial designers than other areas of U.S. + More packaging designers than other areas + Significant number of graphic designers + Growing number of digital interactive designers + Over 1,000 designers members of DWM

4 Michigan as a Design/Innovation Center With the design and innovations from just the automotive and office furniture industries, Michigan has more greatly influenced the way people live and work than any other state.

5 Talking about Design + Understanding design depends on the exposure ones had to designers and design thinking + Design is a noun, a verb, a process + It is not about just making something pretty + It is not the purvue of a select few + It is an intangible asset, hard to measure

6 Difference Between Art & Design: Art is about self expression Design is about serving others

7 Relationship Between Innovation & Design Dental Floss

8 Design & Styling

9 Good Design Makes a Market Vs Responding to a Market

10 Issues in U.S./North America The two words that kill any new design and innovation are; Prove It Roger Martin, Dean University of Torontos Rotman School of Business (Econ Club talk available on DWM web-site) Whirlpool Duet Case study (DWM web-site) Haworth HQ Case study (DWM web-site) Landscape Forms Case study (DWM web-site)

11 So What?, Why promote Design? Design Education in U.S. Design Education in China

12 Designs Importance to Business/EconomyThe dumbest mistake is viewing design as something you do at the end of the process to tidy up the mess, as opposed to understanding that its a day one issue and part of everything. Tom Peters, author In Search of Excellence

13 ….design thinking converts need into demand Peter Drucker

14 3 Major Regions for Industrial Design* *www.coroflot.com

15 Rich with Design Experience Historically Known for… + Automotive + Furniture Other areas of Expertise… + Medical Design + Home Appliances + Housewares + Consumer Goods + Apparel + Consumer Electronics

16 Award Winning Design Studios The New North Tiger Studio TWISThink Sunberg Ferar Fredricks Design PTI Design Thinklabs Design and many more…

17 Stryker System 7 Industrial Design Multiple Firms

18 Industrial Design Multiple Corporations

19 Fertile Ground for Design Development Engineering 87,000 Engineers Prototyping & Manufacturing 14,000 Manufacturing sites 75,000 Skilled Tradespeople

20 Growing New Design Talent Design Schools Kendall College of Art & Design College for Creative Studies Cranbrook Academy of Art

21 Far Reaching Impact

22 Brand & Experience Design Communication / Experience / Interaction Award Winning Firms Auxiliary Advertising Brightly Studio Conduit Studios Cynergy Systems Extra Credit Projects Mr. & Mrs Square One Design The Forest Visualhero Design People Design Universal Mind

23 Human-Centered Design Multiple Firms Apple Retail User Experience Healthcare Design Research/ Graphic Design Amway - ResearchInnovationOpportunities Herman Miller – Customer Development

24 Graphic Design Multiple Firms Apple Retail User Experience Universal Mind – Print Brochure Hudsonville Ice Cream – Website Joe Coffee - Packaging

25 Branding Multiple Firms Apple Retail User Experience Art Prize – Logo, Business Systems x-rite – Logo, Identity

26 Interaction Design Multiple Firms Apple Retail User Experience Healthcare Design Research/ Graphic Design Schoolview - Data ApplicationWolverine – Ecommerce Website

27 Architectural Design Community Based Projects / Corporate Commitment / Revitalization Local | Regional | National Award Winning Firms AMDG Architects C2AE Concept Design Cornerstone Architects Elevate Studio FTC&H GMB Architecture + Engineering Inter Active Studios Integrated Architecture Issac V Norris & Associates Lott3 Metz Architecture Lucid Architecture Progressive AE Tower Pinkster Via Design

28 Community Based Projects GRAM | Rosa Parks Circle GRAM entry facing Rosa Parks Circle Free summer concerts Winter ice-skating

29 Community Based Projects The Rapid | Downtown Market The Rapid Operations Center record setting 11.9 million rides in 2011 Grand Action Downtown Market year-round indoor/outdoor marketplace Grand Action Downtown Market supports local famers and independent businesses

30 Community Based Projects John Ball Zoo | Bissell Treehouse Overlooking downtown Grand Rapids Situated on one of Grand Rapids highest points Interior space open for retreats, banquets, weddings Idema Funicular

31 Corporate Commitment Steelcase | WorkLab Former warehouse opened up to campusTest environment for new productConnection to industrial designers space

32 Corporate Commitment Steelcase | WorkCafe Work Café stairs from lobbyInformal meeting areasOutdoor lounge areas

33 Corporate Commitment Gordon Foods | Headquarters Headquarters siteWelcome / values / legacy areaLounge / meeting areas

34 Corporate Commitment Grid 70 Creative talent from 6 major corporations – Meijer, Amway, Steelcase, Pennant Health, Wolverine World Wide, and Process Automation Concepts

35 Revitalization Grand Rapids Brewing | Founders Brewing | Brewery Vivant First USDA Organic Brewery in Michigan | GRBCFirst LEED Certified Brewery in US | Brewery Vivant26 million expansion underway | Founders

36 Testimonial Newell Rubbermaid is excited to be moving our design group into the Kalamazoo area. We know of and embrace the Design Centric nature of West Michigan and look forward to being an active participant in the design future of the region. Chuck Jones, EVP, Chief Design and Technology Officer

37 Questions?

38 Thank You


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