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2011 SEDF MARKETING UPDATE. WWW.SEDF.BIZ Whats New Landing Page – IN PROGRESS Site Selectors Area Demographics Page Monday Memo Archive Links Page.

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Presentation on theme: "2011 SEDF MARKETING UPDATE. WWW.SEDF.BIZ Whats New Landing Page – IN PROGRESS Site Selectors Area Demographics Page Monday Memo Archive Links Page."— Presentation transcript:

1 2011 SEDF MARKETING UPDATE

2 Whats New Landing Page – IN PROGRESS Site Selectors Area Demographics Page Monday Memo Archive Links Page

3 F ACEBOOK F ACEBOOK AND T WITTERT WITTER SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source Information Gone Viral – Viral VideoViral Video Post is reposted or written about so much it takes on a life of its own Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information. Tools Wall Blanket Message to Fan Base (213+) Analytics on Posts Discussion Tab – additional MM Archive Events Tab

4 M ONDAY M EMO New Cleaner, More Professional Format Stronger Recipient List – More Engaged Readers Analytics Who Times Opened Links Clicked Number of Times Links Clicked Forwarded to a Friend Liked It Re-tweeted It

5 S ITE S ELECTOR H ARD C OPY

6 Benefit of Membership in the Oklahoma City Regional Partnership Online Company Database Internal Customer Service Tool

7 R ETAIL B LITZKREIG 7-Eleven Academy Albertsons Aldi Grocery Ann Taylor Applebees Barnes & Noble Belk Best Buy Biggby Coffee BJs Restaurant and Brewhouse Borders Brixx Pizza Buca di Beppo Burlington Brands Capriottis Sandwich Shop Carrabbas Italian Grill Central Market Cheddars Casual Café Chick-fil-a Chipotle Coldwater Creek Corral West Ranchwear, Inc. CostCO Darden Restaurant Group Dicks Sporting Goods Factory Connection Famous Famiglia Pizzeria Furrs Family Dining Gander Mountain Hy-Vee Grocery InterUrban Jasons Deli Jimmy Johns Gourmet Sandwiches Johnny Rockets Johnnys Lunch Jumbo Foods Kroger La Madeline Le Pain Quotidien Lushberries Frozen Yogurt Macaroni Grill Marble Slab Creamery McCormick and Schmicks Mellow Mushroom Michaels Moes Burritos Nrgize Lifestyle Café Olive Garden On the Border Orange Tree Frozen Yogurt Outback Steakhouse Panda Express Panera Bread Paradise Bakery Pet Smart Pilot Travel Centers Pink Berry Pizza Patron Planet Hollywood Qdoba QuikTrip RaceTrac Red mango Red Robin Rib Crib Rosas Mexican Café Safeway Grocery Saladworks Taco Villa Tanner Factory Stores The Childrens Place Tilted Kilt Toys R Us Trader Joes Grocery United Supermarkets Valero Wagamama Western Sizzlin Which Wich? Zpizza REQUIRE FRANCHISEE TWO SEDF CONTACTS THREE SEDF CONTACTS

8 P OLYGON TRADE PULL STUDY

9 SEDF/SHBA R ELOCATION A DS (S HARED C OST )

10 L OWER T IER SUPPLIER CONTACT Save Money in Shawnee Direct Mail Direct Smile & Dial

11 G OOGLE A NALYTICS 247 People Visited Views ranging from Shawnee to South Africa & Singapore Visitors averaged 2:28 minutes on They visited an average of 3.16 pages Most Popular Pages Links Contact Us News & Updates Business Resources

12 O THER I TEMS OF N OTE Comparative Surrounding ED Organization Report Comparative Report on Availability of Retail Incentives Manufacturers and Major Employers Handout SPS Long Range Plan, Growth and ED Report (Included in your packet)

13 A DDITIONAL N ON -P AID M ARKETING Journal Record Coverage sips downtown kafe TDGI Square Feet Shawnee Outlook Coverage Report Card Mom & Pop Data National Retailer Data

14 SEDF A NNUAL M ARKETING E XPENDITURES Electronic Media Costs Website $89/Quarter$ Monday Memo $55/MO$ Yr Online Dir. Listing in Trade & Industry Dev.$ Print Media Costs Business Cards$ Site Selector Piece$66.00 Yellow Pages$ CVB Vistor's Guide$ Local Paper Ads (Xmas, MF)$ Regional Paper Coverage$49.07 TOTAL REOCCURING MARKETING COSTS $2,236.34

15 S HAWNEE S A WESOME … T RUST U S ! Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to Trust Us. The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer


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