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Wednesday, 7 th of May 2014. Founded in 1998 1500 Members Worldwide 30 National Chapters 7 World Championships.

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Presentation on theme: "Wednesday, 7 th of May 2014. Founded in 1998 1500 Members Worldwide 30 National Chapters 7 World Championships."— Presentation transcript:

1 Wednesday, 7 th of May 2014

2 Founded in Members Worldwide 30 National Chapters 7 World Championships

3 5,000 Certified Baristas 380 Authorised Trainers 12,000 CDS Certificates Issued 100 Coffee Diplomas Awarded Photo Courtesy of Janejira Luvv Kamonsawedkun Annual World of Coffee Event

4 Drewry Pearson President Cosimo Libardo Membership Cmte Chair 1 st Vice President David Veal Exec Director Ludovic Maillard Nice Event Cmte Chair Heinz Trachsel Membership Cmte Vice Chair Gwilym Davies Membership Cmte Jens Norgaard Research Cmt e Nils Erichsen Int Development Cmte Treasurer Johan Damgaard Marketing Cmte Grant Rattray Int Development Cmte Lina Chiodo WCE Rep. Luigi Morello Rimini Event Cmte Chair Marc Kaeppeli Past President Paul Stack Ed. Cmte Chai r 2 nd Vice President

5 Cosimo Libardo Chair David Veal Exec Director Andrew TolleyJohn GordonGwilym DaviesTomasz Obracaj Jayne Richards Membership Manager Heinz Trachsel Vice Chair

6 Exec Director – David Veal Exec Director – David Veal Membership – Jayne Richards, Gina Baigent and Stephanie Russell Membership – Jayne Richards, Gina Baigent and Stephanie Russell Events – Garret Buckley and Kellie Barrett Events – Garret Buckley and Kellie Barrett Education – Annemarie Tiemes, May Juan, Julie Barwick & Aidan Jones Education – Annemarie Tiemes, May Juan, Julie Barwick & Aidan Jones Accounts – Debbie Baigent, Ellen Rogers Accounts – Debbie Baigent, Ellen Rogers Merchandise – Jonathan Cassidy Merchandise – Jonathan Cassidy /Social Media /Social Media Operations – Tony Seaman Operations – Tony Seaman

7 VISION We are the authority on delivering coffee excellence. MISSION To create and inspire excellence in the coffee community through innovation, research, education and communication. VALUES Excellence, knowledge, leadership, integrity, communication, competence, education and community.

8 Barista Guild Website Merchandise Roast, Barista, Global Coffee Review and Café Europa Magazine

9 Research Field Trips

10 Fee pa CategoryBenefitsCommunication Coffee Lover Professional Individual Small Business > 1 Million Large Company 3– 0 Million Consumer Barista Retailer Roaster Trainer Supplier Manufacturer Trader Institution * * * * Barista Medium Company 1-3 Million 750 Corporate > 10 Million 1000

11 National Coordinator Membership Coordinator Education Coordinator Events Coordinator Communication Coordinator

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13 New clear guidelines New clear guidelines Visit to HQ for NC Visit to HQ for NC More support for judges workshops More support for judges workshops Better communication Better communication Linked websites Linked websites Shared social media Shared social media Chapter coordinator Chapter coordinator Financial compensation Financial compensation

14 National Coordinator Chair committee Chair committee Liaise with HQ Liaise with HQ Ensure committee complies with SCAE principles and practices Ensure committee complies with SCAE principles and practices Report to ED monthly via Chapter Coordinator/Membership Manager Report to ED monthly via Chapter Coordinator/Membership Manager Oversee finance Oversee finance Ensure financial stability and transparency Ensure financial stability and transparency Formulate chapter budget and share it advance (October of each year) with HQ for approval Formulate chapter budget and share it advance (October of each year) with HQ for approval Provide annual accounts in English Provide annual accounts in English Contribute to develop SCAEs image through new activities and ideas Contribute to develop SCAEs image through new activities and ideas Monitor and implement application of SCAEs strategy Monitor and implement application of SCAEs strategy Guarantee continuity of action between different committees Guarantee continuity of action between different committees Organise local support if hosting any SCAE event Organise local support if hosting any SCAE event Visit HQ on appointment and annually, cost covered by SCAE Visit HQ on appointment and annually, cost covered by SCAE Attend annual NC meeting, cost covered by NC or chapter Attend annual NC meeting, cost covered by NC or chapter

15 Membership Coordinator Promote membership at all times Promote membership at all times Liaise with members on a regular basis Liaise with members on a regular basis Ensure that all members renew (to an agreed target) Ensure that all members renew (to an agreed target) Assist HQ to retain members at renewal by , telephone and face to face Assist HQ to retain members at renewal by , telephone and face to face Welcome new members by and telephone within one month of them joining Welcome new members by and telephone within one month of them joining Follow up with new members at least once more during their first year Follow up with new members at least once more during their first year Recruit new members to an agreed target Recruit new members to an agreed target Organise membership meetings and provide membership feedback on various membership aspects Organise membership meetings and provide membership feedback on various membership aspects Organize annual membership survey in July Organize annual membership survey in July Create local community in cooperation with other board members Create local community in cooperation with other board members Promote membership to consumers Promote membership to consumers Attend annual NC meeting, cost covered by NC or chapter Attend annual NC meeting, cost covered by NC or chapter

16 Education Coordinator Must have thorough understanding and experience of education system Must have thorough understanding and experience of education system Recruit new ASTs Recruit new ASTs Organise/promote CDS certifications to an agreed target Organise/promote CDS certifications to an agreed target Organise at least two CDS workshops with two different companies per annum Organise at least two CDS workshops with two different companies per annum Organise at least one chapter workshop event Organise at least one chapter workshop event Identify and suggest coffee schools / educational programmes for partnership Identify and suggest coffee schools / educational programmes for partnership Assist with audit system to ensure integrity of system Assist with audit system to ensure integrity of system Conduct market research and report results Conduct market research and report results Promote education to consumers Promote education to consumers

17 Events Coordinator Must have thorough understanding of competitions Must have thorough understanding of competitions Organise all seven competitions including heats where appropriate and finals Organise all seven competitions including heats where appropriate and finals Organise judges and competitor workshops before competitions Organise judges and competitor workshops before competitions Ensure that all judges and competitors are members Ensure that all judges and competitors are members Raise sponsorship to cover all competitions including costs of winners attending world finals Raise sponsorship to cover all competitions including costs of winners attending world finals Provide sufficient volunteers to support all events Provide sufficient volunteers to support all events Liaise with WCE via Chapter Coordinator Liaise with WCE via Chapter Coordinator Promote World of Coffee event Promote World of Coffee event Organise at least one Barista Guild event Organise at least one Barista Guild event Organise at least two other events targeting consumers and local community Organise at least two other events targeting consumers and local community

18 Communication Coordinator Must have broad experience of communications Must have broad experience of communications Communicate speedily and efficiently with members, Chapter Coordinator, HQ and others Communicate speedily and efficiently with members, Chapter Coordinator, HQ and others Communicate dates of events and competitions three months in advance and results of competitions within 12 hours Communicate dates of events and competitions three months in advance and results of competitions within 12 hours Develop, maintain and manage chapter website Develop, maintain and manage chapter website Be active on social media Be active on social media Produce monthly newsletter Produce monthly newsletter Provide news for every edition of Café Europa Provide news for every edition of Café Europa Provide information, news, reports and images for SCAE website Provide information, news, reports and images for SCAE website Work with local press/media to promote SCAE Work with local press/media to promote SCAE Provide translations Provide translations Provide database information Provide database information Communicate and create a network in cooperation with local community Communicate and create a network in cooperation with local community Establish communication channel to consumers Establish communication channel to consumers


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